Web Development and Marketing Manager
- Employer
- Bard College
- Location
- Annandale-On-Hudson, NY
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Web, Mobile & Application Development
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Bard Academy and Bard College at Simon’s Rock seeks a creative and efficient Web Development and Marketing Manager to join the Marketing and Communications team.
The Web Development and Marketing Manager reports to the Vice Provost and plays a key role on the team, which is collectively responsible for developing and publishing website and digital content in alignment with the institution’s communications and marketing strategy. This role is responsible for providing strategic direction and management of both the Academy and College websites, including information architecture, SEO content development, user experience web design, and analytics reporting.
The Marketing and Communications department is a collaborative environment, and as a team member, you’ll be contributing to a unique learning environment where students start college early. We seek a collaborative individual with excellent verbal and written communication skills as well as strategic thinking and problem-solving abilities. The selected candidate must also demonstrate strong organizational, project management and multitasking skills.
Responsibilities
- Manage the planning, development, and delivery of clear, relevant web pages (e.g. content, images, graphics, video, metadata, etc.), assuring that it is up to date, accurate, and relevant
- Review, collaborate, and edit content provided by staff and campus stakeholders for proper grammar, punctuation, clarity, readability, consistency, tone, and voice across all web experiences
- Provide training and act as a resource for department web editors and publishers
- Use Google Analytics, web logs, WordPress tools, and user testing to measure, evaluate and optimize site structures, processes, and content
- Implement Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and accessibility best practices and ensure they are maintained across all web properties
- Initiate, design, and create high-functioning, creative web pages independently with limited creative support and oversight
- Identify risks and develop and implement mitigation plans
- Build new features in HTML, CSS, XSL, PHP, and/or JavaScript
- Update content within the CMS
- Create new forms based on existing form style and development
Required
- Proven experience as a WordPress web developer and strong proficiency in front-end design technologies, such as HTML, CSS and JavaScript (or similar).
- 2+ years' experience using content management systems (Modern Campus Omni CMS experience strongly preferred).
- Experience working in Adobe Creative Suite (Photoshop & Acrobat).
- Experience using Google Analytics and SEO tools such as SiteImprove, Moz.
- Knowledge of best practices in web design and web application development.
- A demonstrated commitment to and knowledge about diversity, equity, and inclusion as critical components of academic excellence and student success.
- Ability to assess project needs, create an appropriate scope of work, and coordinate with stakeholders to accomplish the desired goal.
- Ability to design and create positive customer experiences in complex websites.
- Strong understanding of responsive and mobile design, and ADA compliance.
- Ability to work within a team, manage multiple projects, and possess good customer service and communication skills.
- Ability to multitask and handle evolving priorities.
- Experience in Adobe Dreamweaver, WordPress CMS, Adobe Photoshop and Illustrator, Camtasia/ Adobe Premier/ Final Cut, and Microsoft Office and Excel
- Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, Twitter, and YouTube
- Detail-oriented, with high standards for brand, messaging, and quality
- Good sense for visual appeal, basic UX design, and photography skills
- Experience working in higher education
The mission of Bard Academy and Bard College at Simon's Rock is to inspire the curiosity and creativity of motivated younger scholars with a challenging, empowering, and inclusive education in the liberal arts and sciences. Our commitment to cultivating and maintaining a welcoming environment of equity and inclusion extends beyond the classroom to every member of the campus community.
APPLY
This is a full-time position with benefits. Employment is contingent upon successful completion of a background check. Simon’s Rock is an equal opportunity employer, and we encourage applications from candidates of all races, nationalities, sexual orientations, gender identities, and socioeconomic levels.
To apply for the position please provide the following in PDF format:
- Letter of interest
- Résumé
- Links to work samples
- Salary requirements
- Contact information for at least three references
Bard College at Simon’s Rock and Bard Academy are equal opportunity employers and we encourage applications from those who contribute to our diversity, as the values of equity and inclusion are core to our institutional mission. AA/EOE.
AA/EOE
Organization
Undergraduate Degrees
Bard offers courses of study in four divisions—Arts; Languages and Literature; Science, Mathematics, and Computing; and Social Studies—and in interdivisional programs and concentrations. Students may also earn a five-year B.S./B.A. degree in economics and finance. The Bard College Conservatory of Music offers a five-year program in which students pursue a dual degree—a B.Music and a B.A. in a field other than music. Bard and its affiliated institutions also grant the following undergraduate degrees: A.A. at Bard High School Early College; A.A. and B.A. at Bard College at Simon’s Rock: The Early College; and through the Bard Prison Initiative at six correctional institutions in New York State.
Graduate Degrees
More than 200 students are seeking graduate degrees: M.A. in curatorial studies, M.Music in vocal arts, conducting, and curatorial, critical, and performance studies, and M.S. in environmental policy, climate science and policy, and economic theory and policy at the Annandale campus; M.F.A. and M.A.T. at multiple campuses; M.B.A. in Sustainability in New York City; and M.A., M.Phil., and Ph.D. in the decorative arts, design history, and material culture at the Bard Graduate Center in Manhattan. M.Music degrees are also offered at the Longy School of Music of Bard College in Cambridge, Massachusetts.
Early Colleges
Bard's early colleges educate the next generation of thought leaders, preparing them to be lifetime learners. Bard High School Early Colleges in New York City, Newark, New Jersey, and Cleveland, Ohio; Bard College at Simon’s Rock in Great Barrington, Massachusetts; and Bard Early College New Orleans and Bard Early College at the Harlem Children's Zone Promise Academy all serve the needs of highly motivated younger students.
International Degrees
Internationally, Bard confers dual B.A. degrees at the Faculty of Liberal Arts and Sciences, St. Petersburg State University, Russia (Smolny College); American University of Central Asia in Kyrgyzstan; and Bard College Berlin: A Liberal Arts University; as well as dual B.A. and M.A.T. degrees at Al-Quds University in the West Bank.
Cultural Life
Campus life in Annandale is vibrant, with world-class performing arts venues; continuous and varied student activities; and numerous cultural and recreational opportunities in the surrounding historic Hudson River Valley and in New York City. Students choose from more than a hundred active clubs on campus, and new clubs begin every semester. The Bard College athletic teams are the Raptors. The College’s colors are red and white. The critically acclaimed Bard Music Festival is presented on campus each summer, exploring the life and work of a single composer through chamber music, choral and orchestral performances, symposia, panel discussions, and preconcert talks. Since 2003 the festival has been part of Bard SummerScape, which annually presents operas, films, and theatrical productions that complement the festival’s theme.
Outstanding Faculty
Bard's undergraduate faculty-to-student ratio is 1:10 and courses are taught by full faculty members. Among the many distinguished faculty at Bard College are five MacArthur Fellows—poets John Ashbery and Ann Lauterbach, novelist and memoirist Norman Manea, painter and multimedia artist Judy Pfaff, and journalist Mark Danner. Other notable faculty members include soprano Dawn Upshaw, journalist Ian Buruma, composers Joan Tower and George Tsontakis, poet Robert Kelly, and writers Luc Sante and Francine Prose. Over the years, four recipients of the Nobel Prize in Literature have taught at Bard—Saul Bellow, Isaac Bashevis Singer, José Saramago, and Orhan Pamuk.
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