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Communication Operations Manager

Employer
University of Redlands
Location
Redlands

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details



Communication Operations Manager



POSITION CODE: 5143 DEPARTMENT: Enrollment Systems, Operations and Analytics (ESOA) LOCATION: On-site, Redlands, CA REPORTING TO: Assoc. VP for Enrollment Systems, Operations and Analytics APPOINTMENT: Administrative, full-time, twelve (12) months STARTING SALARY: Commensurate with experience and education INTRODUCTORY PERIOD: One (1) year POSITION AVAILABLE: Immediately POSTING DATE: November 24, 2021 APPLICATION DEADLINE: Open until filled

Job Summary: Reporting to the AVP, the Communications Operations Manager is responsible for the day-to-day management and execution of university-wide enrollment communications and fulfillment essential to recruitment, admissions and enrollment functions. This position participates in joint projects with departments to ensure efficient and effective use of CRM systems and integration with administrative systems, landing pages/websites, Google Analytics, and external vendors/partners.

The Communications Operations Manager is the liaison with admissions and enrollment leadership and internal and external marketing partners to implement, execute and analyze strategic recruitment, yield communications and fulfillment across the College/Schools in order to support and advance the strategic vision and enrollment goals of the University.

The duties of the position include (but are not limited to):

University-Wide Collaboration:
  • Collaborate with the, and our external digital marketing partners/vendors for student recruitment.
  • Consult and collaborate with leadership on development and technical execution the strategic communications plan for Schools and College.
  • Review effectiveness of CRM-tracked communication efforts on an ongoing basis with Dean/Associate Dean and Enrollment/Admissions leadership to determine needed changes.
  • Serve as one of the leads in executing the marketing and strategic communications as developed by the relevant enrollment units.

Technical:
  • Ensure consistent brand and quality control when executing messaging across Schools/College, campuses and events, and throughout all fulfillment materials and efforts.
  • Build and deploy email campaigns using technical best practices within the CRM (drip campaigns, populations, UTM tracking parameters, etc.).
  • Perform A/B Testing to determine best response rates among different audiences, School/College prospects (subject lines, images, send date/time, etc.).
  • Query parameter review for recruitment staff.
  • Oversee quality control of CRM events, templates, landing page portals, folders and surveys.
  • Build and update fulfillment communication queries.
  • Maintain specific Admissions Web pages associated with the School's integrated marketing programs.
  • Manages the decision release process for the admissions and enrollment teams across campus.
  • Ensure successful data import/export functions between CRM and University's data management system.

Analytical:
  • Monitor effectiveness and results of CRM email, fulfillment communications and events designed to promote the vision, mission, enrollment goals, and achievements of the Schools/College in alignment with overall University strategic plans.

Management/Leadership:
  • Oversee and delegate work to fulfillment operations staff, including fulfillment coordinators and office assistants.
  • Manage and execute time-sensitive recruitment fulfillment schedule and fulfillment inventory.
  • Train admissions counselors and support staff in the use of Slate communication, query and event modules.
  • Strategize, collaborate and implement Search campaign in coordination with the Director, Senior Associate Directors and 3rd party vendors.

Other Duties:
  • Ability to work and manage multiple priorities simultaneously and skilled in project management.
  • Traveling to regional campuses and attending University events outside business hours (8:00 AM to 5:00 PM) may be required. Evenings, nights and weekends may be required during certain cycles of the year.
  • Performs other duties and special projects as assigned or directed.
  • Applies best practices within the University Higher Education/Admission field.


MINIMUM QUALIFICATIONS:
  • Bachelor's degree is required; master's degree is preferred.
  • Three (3) years of experience in higher education admissions work or integrated marketing work to include increasing progression of responsibilities.
  • Must have excellent interpersonal skills and willingness to work in a fast-paced metric-driven environment.
  • Must be a self-starter with ability to work independently and on a team.
  • Excellent analytical and problem-solving skills.
  • Excellent written and verbal communication, project management and organizational skills. Attention to detail, and quality control/proofreading skills required.
  • High level of proficiency in computer systems to include MS Word, MS Excel, MS Outlook, and other Microsoft applications. Ability to learn new systems and to apply technical expertise and execution within a CRM and an institution-wide student information database and system. Technolutions Slate preferred.
  • Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.


TO APPLY: Submit a resume/CV and cover letter with the application. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed please call (909) 748-8040.

INFORMATION REGARDING COVID-19: New employees are required to submit proof of having received the full course dose of an approved COVID-19 vaccine or submitting an exemption request for medical or religious reasons within sixty (60) days from your date of hire.
FOR MORE INFORMATION VISIT http://www.redlands.edu/human-resources/employment/ SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN. MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY. AN EQUAL OPPORTUNITY EMPLOYER

To apply, visit https://recruiting2.ultipro.com/UNI1089UOR/JobBoard/6af23b67-9dd3-4a6a-bda1-676b92a4fcb4/OpportunityDetail?opportunityId=9b919d25-8450-4152-9f64-b0c53793e20e





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Organization

 

University of Redlands garden sign

 

The University of Redlands is a private, independent liberal arts university centrally located in the heart of southern California. Situated in the area east of Los Angeles known as the Inland Empire, the beautiful Redlands campus is within easy traveling distance of snow skiing, hiking and climbing to the north, some of the world’s best beaches to the south, Palm Springs and Joshua Tree to the east, and the urban culture of Los Angeles to the west.

Ranked 12th among regional universities in the West by U.S. News & World Report, Redlands offers 50 undergraduate programs as well as graduate programs in business, communicative disorders, education, geographic information systems and music.  

The University of Redlands serves approximately 5,000 students in its primarily undergraduate residential College of Arts and Sciences, as well as its School of Education and School of Business, which offer graduate programs at eight locations across southern California in addition to the main campus. The School of Continuing Studies offers non-degree program credentials and course opportunities.

Redlands blends liberal arts and professional programs, applied and theoretical study, traditional majors and self-designed contracts for graduation. For a select group of highly motivated, self-driven students, the progressive Johnston Center for Integrative Studies allows such inclined undergraduates to negotiate their own course of study with a faculty/peer committee, receiving narrative evaluations rather than letter grades.

The Master of Science in Geographic Information Systems program is an intensive, one-year residential program that draws international acclaim, in part due to the close collaboration with Redlands-based Esri, the world’s leading GIS company.

Recognized for having one of the highest study abroad participation rates among our peers, Redlands students travel the world, choosing from more than 100 programs. Redlands’ Community Service Learning program receives national acclaim each year as our students complete over 120,000 hours of public service annually around the world.

Learn more about the University of Redlands.

Find Us
Website
Telephone
909-748-8040
Location
1200 E. Colton Avenue
P.O. Box 3080
ATTN: Human Resources
Redlands
California
92373
US
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