Marketing Content Developer

Employer
Unity College (Maine)
Location
New Gloucester, Maine

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
The Company

At Unity, sustainability isn't a buzzword. It's the foundation of our entire approach and has been for more than 50 years.

We apply sustainability principles to everything we do, from our properties around the State of Maine, to our online degrees offered to students everywhere, to our enrichment experiences and entrepreneurial endeavors at locations from northern Maine to Arizona to Brazil.

Engage with Unity College and you'll start to ask tough questions, challenge the status quo, and envision new possibilities. If taking the lead in creating a more sustainable future sounds like the future you want, we can make it happen.

Reporting to the Executive Director of Brand Strategy and Marketing, this position is responsible for designing, creating, organizing, and implementing marketing campaigns that support the growth of products and services offered by the Unity College's Sustainable Educational Business Units (SEBUs). The ideal candidate is first and foremost a great copy writer with a good eye for design. The content developer develops recruitment campaigns and provides reports based on information collected such as marketing trends, competition, new products, and pricing as needed. This work includes media capture and production, market analysis, management of social media channels, content generation, and general support. Enhances the College's image through marketing to meet mission-driven goals. Through researching current marketing trends, the Marketing Content Developer informs product development and develops plans to generate audience interest, awareness, and purchasing of products and services.

  • Develop data driven marketing strategies for Unity College Sustainable Education Business Units (SEBU) as assigned.
  • Provide copy for web pages, ads, program sheets, and other marketing material.
  • Responsible for analyzing and organizing marketing campaigns and report findings to the leadership team.
  • Responsible for coordinating external advertising firms.
  • Execute marketing initiatives for SEBUs as assigned.
  • Contribute to College-wide marketing initiatives as needed.
  • Provide fiscal oversight for marketing events through the development, planning, and management of appropriate budgets.
  • Coordinate marketing efforts for the College by attending meetings, creating content, and executing marketing initiatives with the goal of increasing leads and applications.
  • Work with necessary constituents (external suppliers, events, facilities, public safety, etc.) to ensure organization and execution of assigned events. Assist with managing production and clean-up as necessary.
  • Manage all official social media channels, including responding to inquiries, posting news and events, creating ads, and reporting.
  • Keep inventory of marketing equipment, backdrops, projectors, computers, and other display materials.
  • Work with appropriate departments and personnel to ensure secure data management.
  • Maintain high standards of customer service, consistency, accuracy, and appropriateness of content.
  • Assist with writing projects, such as website updates, creating new content for the website and marketing material, and assisting with editing of all forms of marketing collateral.
  • Monitor marketing projects and event timelines and ensure deadlines are met. Reviews and assesses execution.
  • Assist the marketing director with planning, implementation, and administrative needs as required.
  • Manage, coordinate, and supervise the student workers assigned to marketing.
  • Assist with management of college commencements.
  • Required:

    • Bachelor's degree in English, Marketing, Communication, or similar and 1-2 years' experience.
    • Excellent organizational skills with ability to manage multiple projects and work assignments from a variety of staff and volunteers.
    • Excellent communication skills, including writing, proof-reading skills, and speaking.
    • Excellent interpersonal skills both in person and by phone, with high professionalism.
    • Ability to accomplish projects with little supervision.
    • Fantastic customer service ethic and high expectations for quality.
    • Proficient using Facebook, Instagram, LinkedIn, YouTube, Microsoft Word, Excel, PowerPoint, Adobe InDesign, Adobe Photoshop, Adobe Spark, WordPress, and Constant Contact.
    • Experience with Salesforce and/or Pardot a plus.
    • Must be able to work as a team with multiple units.
    • Travel required.
    • Must be willing to work specified college events, including commencements and recruitment events, as well as additional nights and weekends.
    • Ability to obtain valid Maine driver's license.

    PI155684955

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