Marketing Strategist

Administrator

20171148

Full Time

Regular

10/08/2021

Responsible for researching, developing and communicating strategic marketing plans as needed to meet partner goals. Collaborate with creative team leads to optimize marketing efforts for campaigns related to the University’s strategic priorities. Provide service-oriented planning and analysis of campaigns at the University and college level. Coordinate marketing and communication activities assigned. This position reports to the Director of Marketing in Strategic Marketing and Communications (SMC).

Marketing Development

• Steward of the Chapman University brand and be the liaison between internal teams and on campus clients
• Support marketing & communications functions across campus
• Development of annual strategic plan deliverables including some or all of the following:
  • Journey Building
  • Secondary (online) research
  • Data analysis
  • Objective planning
  • Media planning
  • Budgeting
  • Report writing
  • Formal presentations
  • Audience lifecycle development

• Plan, create and promote marketing services, tools and products
• Monitor, review and report on pertinent marketing activities
• Research and understanding of advertising options, including print, outdoor, email, social and paid advertising, organic
• Media vendor relationship and planning processing
• Troubleshoot problems that arise in the marketing process to ensure compliance and project professionalism
• Maintain files and information on contacts, solution description, active projects, website content, etc.
• Represents university at various events, organizations and associations for the purpose of cultivating relationships

• Works with Director of Marketing on market research efforts that provide information for decision-making
• Become intimately familiar with research tools, and use those tools to conduct discovery and provide synthesis and analysis on consumers, categories, brands, markets, industry trends, etc.
• Measures the success of communication efforts including auditing and assessing communications’ vehicles
• Provide feedback to university clients on language and design layout of marketing material
• Collaborate with and present data to university clients
• Communicate updates of marketing materials to university clients prior to publishing

• Work with Project Managers to ensure proper communication among the design team and on-campus clients

• Bachelors in English, communications, marketing, business, public relations or related field required, or an equivalent combination of education and job-related experience
• Minimum 3-5 years of experience in a marketing and/or communication role
• Proven ability to plan, prioritize multiple projects, and complete them in a timely manner
• Understanding of customer and market dynamics and requirements
• Strong writing and editing skills, including the proven ability to prepare and proofread clear, concise, and grammatically correct business correspondence and other documents.
• Extraordinary skills in organizing and planning, problem analysis, and problem solving
• Strong interpersonal skills with a diverse group of individuals at all organizational levels, both inside and outside the university
• Strong technical skills to learn enterprise system, software, and tools.
• Ability to demonstrate tact and diplomacy and maintain a high level of confidentiality.
• Ability to use standard office equipment, including multi-line phone system, copier, fax and calculator
• Strong commitment to customer service and teamwork
• Knowledge of marketing principles and concepts

• Comfortable with formal/group presentations; persuasive, adaptable, stress tolerant
• Experience in media selection and negotiation
• Experience with web/internet marketing and advertising
• Minimum 6 years’ experience in a marketing or communications role
• Entrepreneurial, self-starter with good communication skills