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Director of Marketing - Athletics

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University of California Irvine

Director of Marketing - Athletics



Updated: Dec 12, 2021
Location: UC Irvine Campus
Job Type:
Department: IA Administration


Job Opening ID: 23339Reports To: Assistant Athletic Director - Marketing & Community EngagementWorking Title: Director of Marketing - AthleticsDepartment: IA AdministrationBargaining Unit: 99FLSA: Non-ExemptPayroll Job Code: 007551Job Location: UCI Campus- IrvinePercent of Time: 100%Work Schedule: varies with sport seasonEmployee Class: Career Position Summary: The mission of Intercollegiate Athletics at the University of California, Irvine is to facilitate and enrich the education and personal growth of its students through their participation in competitive NCAA Division I athletics. Intercollegiate Athletics is committed to the welfare of student-athletes and staff and advocates an environment that promotes excellence in athletic and academic performance, sportsmanship, diversity, and gender equity. Intercollegiate Athletics also supports the University of California's mission of public service and serves to generate a unifying spirit among students, faculty, staff, and alumni that transcends communities, cultures, and generations. The Director of Marketing - Athletics will report to the Assistant Athletic Director for Marketing & Community Relations and works closely with the external relations group. The University of California, Irvine supports 18 Division-I intercollegiate athletic programs. Under the general direction of the Assistant Athletic Director, Marketing, the Director of Marketing will serve as the day-to-day lead for marketing and promotional activities. This position will be involved in all aspects of marketing, including planning; advertising; promotion; public relations; program and product development; distribution; and research to meet the department's goals and objectives. The Director of Marketing will serve as the lead for assigned ticketed sports - developing sport specific ticketing, marketing, and sales plans. Position will assist in building fan game day experience in coordination with fan experience and tickets sales & service staff. For non-ticketed sports, the Director of Marketing will develop sport specific marketing and communication plans to engage the fan base. This position will also lead cross-sport promotional programs and marketing communication timelines. The Director of Marketing will build and execute sport specific email marketing campaigns and deliveries to drive fan attendance, ticket sales, and fan affinity. The Director of Marketing will develop and grow campus partnerships with an emphasis on reaching the student population as well as overseeing the UC Irvine Athletics student spirit group. Develop a comprehensive student plan to on-board new students and drive attendance to our sporting events. This position will also oversee all aspects of the Jr. Anteater Kids Club. The Director of Marketing serves as the marketing internship coordinator overseeing recruitment, on-boarding, training and scheduling of our student intern staff. Compensation Range: $23.47 - $28.86 Department Website: https://ucirvinesports.com/ Required: Bachelor's degree in related area and/or equivalent experience/training.Solid knowledge of marketing principles, concepts, strategies, and best practices.Knowledge of customer service standards/procedures.Organizational skills and skills in file creation, maintenance, and management.Written and interpersonal communication skills. Preferred:Prefer 2 years' experience at a University or Athletic setting.Master's preferredSolid knowledge of institutional products and services.Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives, and infrastructure. Special Conditions Preferred: must be willing to work nights and weekends Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500. Job Opening ID: 23339Reports To: Assistant Athletic Director - Marketing & Community EngagementWorking Title: Director of Marketing - AthleticsDepartment: IA AdministrationBargaining Unit: 99FLSA: Non-ExemptPayroll Job Code: 007551Job Location: UCI Campus- IrvinePercent of Time: 100%Work Schedule: varies with sport seasonEmployee Class: Career Position Summary: The mission of Intercollegiate Athletics at the University of California, Irvine is to facilitate and enrich the education and personal growth of its students through their participation in competitive NCAA Division I athletics. Intercollegiate Athletics is committed to the welfare of student-athletes and staff and advocates an environment that promotes excellence in athletic and academic performance, sportsmanship, diversity, and gender equity. Intercollegiate Athletics also supports the University of California's mission of public service and serves to generate a unifying spirit among students, faculty, staff, and alumni that transcends communities, cultures, and generations. The Director of Marketing - Athletics will report to the Assistant Athletic Director for Marketing & Community Relations and works closely with the external relations group. The University of California, Irvine supports 18 Division-I intercollegiate athletic programs. Under the general direction of the Assistant Athletic Director, Marketing, the Director of Marketing will serve as the day-to-day lead for marketing and promotional activities. This position will be involved in all aspects of marketing, including planning; advertising; promotion; public relations; program and product development; distribution; and research to meet the department's goals and objectives. The Director of Marketing will serve as the lead for assigned ticketed sports - developing sport specific ticketing, marketing, and sales plans. Position will assist in building fan game day experience in coordination with fan experience and tickets sales & service staff. For non-ticketed sports, the Director of Marketing will develop sport specific marketing and communication plans to engage the fan base. This position will also lead cross-sport promotional programs and marketing communication timelines. The Director of Marketing will build and execute sport specific email marketing campaigns and deliveries to drive fan attendance, ticket sales, and fan affinity. The Director of Marketing will develop and grow campus partnerships with an emphasis on reaching the student population as well as overseeing the UC Irvine Athletics student spirit group. Develop a comprehensive student plan to on-board new students and drive attendance to our sporting events. This position will also oversee all aspects of the Jr. Anteater Kids Club. The Director of Marketing serves as the marketing internship coordinator overseeing recruitment, on-boarding, training and scheduling of our student intern staff. Compensation Range: $23.47 - $28.86 Department Website: https://ucirvinesports.com/ Required: Bachelor's degree in related area and/or equivalent experience/training.Solid knowledge of marketing principles, concepts, strategies, and best practices.Knowledge of customer service standards/procedures.Organizational skills and skills in file creation, maintenance, and management.Written and interpersonal communication skills. Preferred:Prefer 2 years' experience at a University or Athletic setting.Master's preferredSolid knowledge of institutional products and services.Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives, and infrastructure. Special Conditions Preferred: must be willing to work nights and weekends Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy. UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500.

To apply, visit https://careersucirvine.ttcportals.com/jobs/7457621-director-of-marketing-athletics





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Organization

Founded in 1965, UC Irvine combines the strengths of a major research university with the bounty of an incomparable Southern California location. Over five remarkable decades, UCI has become internationally recognized for efforts that are improving lives through research and discovery, fostering excellence in scholarship and teaching, and engaging and enriching the community.UC student center

With more than 33,000 students, 1,200 faculty members and 10,000 staff, UCI is among the fastest-growing campuses in the University of California system. Increasingly a first-choice campus for students, UCI ranks among the top U.S. universities in the number of undergraduate applications and continues to admit freshmen with highly competitive academic profiles. Orange County’s second-largest employer, UCI generates an annual economic impact on the county of $5 billion.

UCI is a center for quality education that honors classic instruction while incorporating the best new scholarship. U.S. News & World Report consistently ranks UCI among the nation’s best universities. Achievements in the sciences, social sciences, social ecology, arts, humanities, medicine and business also have garnered numerous national rankings for UCI’s schools, departments and programs. Three UCI researchers have won Nobel Prizes – most recently Irwin Rose, in chemistry, in 2004.

Interdisciplinary research, a UCI hallmark, is evident in the California Institute for Telecommunications and Information Technology, or Calit2, Newkirk Center for Science and Society, Center for the Study of Democracy, Institute of Transportation Studies, Institute for Genomics and Bioinformatics, and innovative instructional programs in biomedical engineering, international studies, global cultures, arts and technology, and other collaborations.

The university is dedicated to excellence through diversity and to the goal of reflecting equity and inclusion in our faculty, staff and student populations. Faculty and staff diversity affinity groups foster cross-departmental social interaction, professional networking, cultural competencies, recruiting and mentoring.

Committed to the Community

UCI reaches beyond the classroom and laboratory to help solve societal issues and support human development. In the health sciences, UCI is noted for its research on cancer, the neurosciences and the genetic underpinnings of disease. UCI Medical Center, Orange County’s only university hospital and Level I trauma center, has been ranked among the nation’s best hospitals by U.S. News & World Report for 16 consecutive years.

UC Irvine parkA major intellectual and cultural center, UCI engages the community through public activities and events. Speakers on campus, for example, have included Nobel Peace Prize winners His Holiness the XIV Dalai Lama, former Soviet leader Mikhail Gorbachev and Iranian human rights activist Shirin Ebadi, all of whom also received the UCI Citizen Peacebuilding Award for their efforts toward world peace.

The university is also addressing the needs of the community and growing world population in an environmentally sustainable way. From the development of new and reliable processes for electricity and alternative fuels to critical water and waste management solutions, UCI consistently tops the list in Sierra magazine’s “Coolest Schools” report, its annual sustainability ranking of U.S. colleges and universities.  

A hub for innovation and entrepreneurship, the university collaborates with the community on many strategic partnerships such as UCI Applied Innovation , a center which brings campus-based discoveries together with Orange County’s vibrant business sector to support job creation and economic growth. Development also continues on the 185-acre University Research Park adjacent to campus, where R&D companies enjoy collaborative opportunities in medical research, biotechnology, engineering, computer science and business.

UCI is benefiting the community and the world in countless ways through its scholarly, scientific, creative and economic contributions. On its way to becoming a flagship UC campus and one of the nation’s very best universities, UCI has embarked on a strategic plan that will ensure the campus continues to inspire excellence as it fulfills its research, teaching and public service missions in the decades ahead.

Find Us
Website
Telephone
949-824-5011
Location
University of California, Irvine
Irvine
CA
92697
US
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