Description
University of Colorado | CU Anschutz Medical Campus

Office of Advancement

Digital Marketing Specialist

Position #786896 – Requisition #23463

* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date and boosters are required of all employees starting 1/24/2022.  Information regarding this requirement, and exemptions can be found at: https://www.cu.edu/vaccine-requirement

The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment.  We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

About the University of Colorado Anschutz Medical Campus

The University of Colorado Anschutz Medical Campus is a world-class medical destination at the forefront of transformative science, medicine, education and patient care. The campus encompasses the University of Colorado health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals - UCHealth University of Colorado Hospital and Children's Hospital Colorado - that treat more than two million adult and pediatric patients each year. Innovative, interconnected and highly collaborative, the University of Colorado Anschutz Medical Campus delivers life-changing treatments, patient care and professional training and conducts world-renowned research fueled by over $650 million in research grants. For more information, visit www.cuanschutz.edu.

The Office of Advancement has an opening for a full-time University Staff (unclassified) Digital Marketing Specialist position.

Jobs in this career family involve development, marketing and management of messaging to both internal and external parties. Functions include marketing; advertising; communications; publications; brand management; writing; editing; proofreading; graphic design; web information architecture, development and design; web content development; electronic communications; social media; news media/relations; public relations; photography; videography; radio/television broadcasting; FCC compliance; and communication projects management.

Senior Professionals are responsible for exercising discretion, analytical skill, personal accountability and responsibility in a wide range of areas including academic, administrative, managerial and student services functions. Work involves creating, integrating, applying and sharing knowledge directly related to a professional field.  Work is performed fully independently.

Job Summary:

Due to our continued growth and increased collaboration across campus communications, we are recruiting for Digital Marketing Specialist for the Office of Advancement at the University of Colorado Anschutz Medical Campus.

The Digital Marketing Specialist position will help enhance the marketing efforts for Advancement through building email campaigns, monitoring email performance, identifying key metrics for marketing emails and campaigns, conducting A/B testing and segmentation, and implementing best practices on email content. The individual in this position works strategically and collaboratively to advance the success of the eComm program at the Office of Advancement at CU Anschutz by serving and collaborating with a growing campus user base of email marketers and event managers.

The individual in this position will become a technical expert on Salesforce, Marketing Cloud, and Cvent applications and will provide their counsel and expertise to stakeholders within the Office of Advancement and across campus. This individual will also be a valued thought partner to many teams and will work with different colleagues to develop innovative, data-driven solutions to fundraising challenges, and engagement and outreach opportunities.

Reporting to the Director of Communications, Design and Strategic Initiatives, the Digital Marketing Specialist will develop, build and send electronic communications on behalf of the Office of Advancement, including materials authored by other campus leaders including the Chancellor and many Deans. This role will support existing mass and personalized communications, totaling up to 100 – 300 projects per calendar year, in addition to growing efforts in patient engagement, events, alumni and stewardship. Additionally, they will be responsible for tracking e-communications outcomes in order to inform and develop future best practices in e-communications. 

Examples of Work Performed:

Serves as the CU Anschutz technical lead and builder for Salesforce, Marketing Cloud, and Cvent applications in the CU eComm program. Provides tactical and operational expertise to program users and campus stakeholders.Works with internal stakeholders to build Salesforce campaigns/reports, create and send Marketing Cloud emails, and design and manage Cvent websites and forms as determined.Evaluate digital campaigns and general communications to understand best practices.Create videos and graphics for email campaigns.Creates audience reports and/or campaigns for Marketing Cloud emails sends, which may involve processing and investigating data contained in non-source system lists.Coaches users on email marketing best practices, such as email design and layouts, information hierarchy, and data-driven content.Reviews and approves events in Cvent to ensure correct integration settings, campus brand standards, and financial configurations.

Develops current and detailed understanding of all aspects of the eComm program, including applications, users, business requirements, programmatic goals and objectives, and the role that eComm plays in the broader CU CRM enterprise strategy.Collaborates with University Communications, the CU System Office and other CU eComm campus specialists to develop program governance and facilitate program success, including attendance and participation in regularly scheduled meetings and groups, sharing of best practices, creation of pilot programs, etc.Manage event registration platform, creating event landing pages and registration forms for development and alumni events.Prepares routine and non-routine correspondence, including but not limited to mass email messaging, newsletters, event invitations and follow-up and the Advancement website. Maintain website:Manage website content, look, and functionality. Update existing content and generate new content.Perform search engine optimization to help with website ranking.Ensure web content meets standards for accuracy, usability, and best practices.This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Salary and Benefits:

The salary range (or hiring range) for this position has been established at $50,000 - $65,000The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position is eligible for overtime compensation.Here is a link to an overview of the benefits packageHere is a link to a Total Compensation Calculator

Diversity and Equity:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.eduThe University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Qualifications
Minimum Qualifications:

A bachelor’s degree from an accredited college or university in business, marketing, communications, public or media relations, journalism or other related field At least two (2) years of experience working in digital marketing, email strategy campaigns, digital communications, fundraising or a similar marketing field

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

At least three (3) years of experience working in strategic communications, email marketing or media campaignsProfessional marketing or communications experience in a healthcare or higher education environment Experience with project management, prioritization, timelines and ensuring on-time deliverables.Experience working with email marketing software such as Marketing Cloud and event management platform such as CVent.Experience working with web content management systems (Sitefinity, HubSpot) and/or client management software such as Advance or similarAdditional training or professional development in the following areas: email marketing strategy and implementation, writing for the web, search engine optimization, graphic design, HTML and video editing

Competencies:

Ability to learn and apply new technologies, especially in an organizational setting. Ability to troubleshoot issues within applications.Knowledge of digital and email marketing best practices.Knowledge of data and database support.Knowledge of event website and registration best practices.Ability to build and send marketing emails and develop email marketing campaigns and strategies.Demonstrated knowledge, use and proficiency with Microsoft Office, Marketing Cloud and CVENT. Strong project management skills including organization, attention to detail, conflict resolution, and a team-player mentality.Research skills, including the ability to utilize a variety of tools to ask questions, gather information, and review, analyze, and interpret data.Analytical and problem-solving skills, including the ability to examine and summarize data and trends in order to resolve issues and produce results.Creative skills, including the ability to ask questions, generate new ideas, experiment, make observations, and develop connections between disparate concepts.Evaluative skills, including the ability to assess information for reliability, validity, and relevance.Critical thinking skills, including the ability to identify problems, questions, and assumptions; establish significance; and understand logical connections between ideas.Excellent communication and interpersonal skills.Ability to translate and explain technical concepts and vocabulary in common terms to non-technical audiences.Ability to work with confidential data and handle sensitive projects with discretion.A positive attitude, collaborative spirit, growth mind-set, dedication to customer service, and sense of humor are a must.Demonstrated commitment and ability to advance diversity and inclusion. Ability to communicate effectively, both in writing and orally.  Ability to assist users with varying skillsets in developing email and event marketing plans, strategies and tactics. Demonstrated commitment to staying up to date on latest e-communications/email marketing trends and able to educate others within the university on how to utilize new techniques.

Conditions of Employment:

Those selected for interviews will be asked to provide work samples of the following:3-5 marketing emails, which may include a mix of emails and website posts, and 2 strategy plans

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date.  Information regarding this requirement, and exemptions can be found at: https://www.cu.edu/vaccine-requirement

Job Category: Communication
Primary Location: Aurora
Schedule: Full-time
Posting Date: Nov 12, 2021
Unposting Date: Ongoing