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Retail Operations Marketing Intern

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Job Details

Classification Number:

901912

Classification Title:

Snow Bowl Retail Marketing Intern

Department:

Snow Bowl

Level:

Level A (General)

Job Description:

Snow Bowl – Retail Operations Marketing Intern Job Description: Support the Snow Bowl Advisory Committee, Snow Bowl management team and College Marketing team in driving overall awareness and interest in the Snow Bowl among both students and the broader mid-VT community, increasing advance season pass sales and bringing more visitors to the Snow Bowl for the 2021-22 winter season. Responsibilities:

  • Review existing materials compiled by the Advisory Committee, including materials and presentations from the SE Group (external consultant), draft logo redesign renderings, and Advisory Committee report(s)
  • Develop a comprehensive marketing plan for the 2021-22 season, including channel strategies, draft content (digital, print, radio and social media, as well as existing College marketing channels) and projected budget
  • Develop CRM database, including basic protocols for maintenance, upkeep and usage
  • Incorporate existing communications plans, including season pass, rental shop and snow report outreach
  • Consider marketing overlap with the Rikert Nordic Center for the winter season, and potentially adding the Ralph Myhre Golf Course (as a College amenity open to the public and serving the local community)
Role:
  • Participate in ongoing Advisory Committee meetings (typically scheduled 2x/month over zoom)
  • Report to Derrick Cram – Ski Shop Manager/Golf Course Business Manager (potential phone, zoom and/or in-person meetings)
  • Expected 5 hours per week through the 21/22 Season with potential for additional opportunities

Posting Number:

STU01725

Location:

College Snow Bowl

Is this an academic year or summer position?:

Academic Year

Open Date:

11/01/2021

Open Until Filled:

No

Quicklink for Posting:

https://middlebury.peopleadmin.com/postings/25051

Organization

Working at Middlebury Institute of International Studies at Monterey

Middlebury Institute of International Studies at Monterey, a graduate school of Middlebury College, provides international professional education in areas of critical importance to a rapidly changing global community, including international policy and management, translation and interpretation, language teaching, sustainable development, and non-proliferation. We prepare students from all over the world to make a meaningful impact in their chosen fields through degree programs characterized by immersive and collaborative learning, and opportunities to acquire and apply practical professional skills. Our students are emerging leaders capable of bridging cultural, organizational, and language divides to produce sustainable, equitable solutions to a variety of global challenges.

In 2010, the Institute became a graduate school of Middlebury College. Middlebury is known worldwide for its leadership in undergraduate language instruction and international studies, and features both summer language immersion programs and Schools Abroad in 16 countries and 37 cities around the globe. Middlebury is also home to the oldest environmental studies program in the nation.

Monterey and Middlebury share much more than a common interest in cross-cultural communication and the environment, though—we share a commitment to making a difference in the world, and are building a truly global network of programs for future leaders in areas from translation and interpretation to environmental policy, economic development to language education, conflict resolution to sustainable business.

Middlebury Institute of International Studies at Monterey offers graduate programs that prepare innovative professionals to provide leadership in cross-cultural, multilingual environments. Practical skills, collaborative processes, and innovative approaches are defining features of a Monterey Institute education. The Institute’s unique "Monterey Way" learning model ensures that students are learning through firsthand experiences in more than one language. Middlebury Institute of International Studies at Monterey learners are problem solvers and process masters, building sustainable, equitable solutions for a global community through our interdisciplinary blend of business, policy, and language.

 

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