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Senior Director of Strategic Communications and Marketing

Employer
Virginia Institute of Marine Science (VIMS)
Location
Gloucester Point, Virginia
Salary
$88,000 - $100,000.

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Qualifications: The successful candidate will hold bachelor’s degree along with extensive professional experience in private or public-sector communications and marketing, including substantive responsibility for strategic implementation. A master’s degree in communication, marketing, or science is preferred.

Responsibilities: The Senior Director will provide leadership, content development and oversight for strategic communications and brand development related to VIMS/SMS visibility, community recognition and engagement activities. The Senior Director must have exceptional communication skills and demonstrated ability to articulate the unique mission of VIMS/SMS and its connection to William & Mary (W&M) and current and future stakeholders. In collaboration with the VIMS//SMS Dean & Director, the Senior Director will work to build visibility, name and brand recognition, forge new partnerships and advance shared goals, priorities and initiatives The Senior Director will organize existing unit-level communications and marketing/branding efforts into a cohesive, institute-wide strategic unit whose messages reinforce VIMS/SMS mission and initiatives.

Working in partnership with VIMS/SMS Dean & Director and the Executive Director of Advancement, the Senior Director will coordinate timely news and social media releases including those connected to science, education, advancement and will develop creative/innovative strategies to reach target audiences. In close coordination with the Executive Director of VIMS/SMS Advancement, the Senior Director will work to create cohesive strategy and communication connected to developing and engaging stakeholders and donors.

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