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Director, Direct Marketing

Employer
University of Virginia
Location
Remote - Florida
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Job Details

Job location: Remote - Florida


Employment Type: Full-time
Posted data: 2021-12-27
Req: R0030242

The University of Virginia Office of Engagement seeks a Director, Direct Marketing, to join the University Annual Giving team. The University Annual Giving team plays an integral and strategic role within University Advancement, working cross-functionally to produce donor-centric direct marketing strategies and creative output, leading to growth in philanthropic support to the University.

The Director leads a team of nine full-time staff to develop and execute direct marketing strategies for multi-channel (print, email, web, social, and text) and donor-centric communications. These communications engage constituents throughout the annual giving cycle, from identification to solicitation to stewardship.

The position will manage a growing portfolio of fundraising partners across Grounds, including five undergraduate schools, UVA Health, centers, and programs. The ideal candidate is a highly motivated, bold, creative, entrepreneurial communicator capable of delivering exceptional customer service to execute strategic annual giving marketing initiatives for partners.

The Director develops and executes annual direct marketing plans for individual partners that reflect each area’s brand, audience, and goals. This plan includes, but is not limited to, scheduling and leading discovery/intake meetings, preparing monthly and semi-annual reports, interpreting analytics and adjusting marketing plans as needed, and serving as the partner’s primary point of contact throughout the annual giving cycle.

Responsibilities:

  • Manage five direct reports, a team of administrative, creative, and project management professionals
  • Serve as primary partner contact within University Annual Giving for a portfolio of partners
  • Build and maintain strategic relationships with current and future partners
  • Research and develop a broad understanding of partners’ constituents, mission, and other marketing initiatives and events impacting their constituency
  • Translate partner goals into innovative, creative, multi-channel annual strategies that acquire, renew, and reactivate donors, building a pipeline for major gifts and creating new ways for constituents to be involved with the University
  • Collaborate with key stakeholders across Advancement to support projects and initiatives
  • Create a systematic, process-driven approach to partner outreach and relationship management
  • Oversee continuous process improvement of program and project execution, maximizing project management software efficiencies
  • Measure and report the results of various projects with partners and make recommendations for future projects in collaboration with the analytics team
  • Stay current on direct marketing best practices and maximize the use of data to make strategic recommendations
  • Assess emerging trends and technologies, and after determining the merit, test implementation
  • Perform other duties as assigned

Required Qualifications:

  • A bachelor’s degree with seven years of experience in communications, marketing, or related field
  • Excellent interpersonal skills and the ability to collaborate with diverse constituents
  • Robust strategic planning, analytical, and implementation skills, leading efforts in setting priorities and meeting goals
  • Ability to speak persuasively in public
  • Effective leader with the ability to work across Grounds and towards shared goals
  • Detail-oriented, efficient, and able to handle diversified tasks concurrently
  • Management experience

Preferred Qualifications

  • Experience in annual giving, marketing, alumni relations, customer service, sales, fundraising, or higher education
  • Proven track record mentoring and developing team members
  • Demonstrated ability to manage partner/client relationships
  • Entrepreneurial spirit with demonstrated success in driving new business from concept through the execution phase
  • Understanding of the principles of philanthropy, higher education, and relationship management
  • Knowledge of annual giving direct marketing best practices
  • Experience in analysis of and reporting on marketing strategies
  • Experience with changes in organizational behavior and the implementation of new structures
  • Project Management certification

This role is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

Committed to attracting and retaining a diverse staff, University Advancement honors your experiences, perspectives, and unique identity. Together, we strive to create and maintain working environments that are inclusive, equitable and welcoming so we can best achieve our mission of supporting our broadly diverse partners, schools, and networks of engaged alumni, parents, and friends of the University.

UVA Advancement offers a flexible and hybrid workplace to attract, retain, and reward a diverse and talented team, and to promote an inclusive and equitable environment. All team members must have access to and maintain a secure home office environment with high-speed internet service and work collaboratively with others using a variety of technologies and tools. Depending on the type of position and work performed, or as deemed by manager, some positions may be required to work intermittently in a shared office space located in Charlottesville, Virginia.

This position will remain open until filled. This is an exempt level, benefited position. This position is a restricted position and is dependent upon project need, availability of funding, and performance. Anticipated Hiring Range: $95,000 - $105,000 commensurate with education and experience. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter, at das6zb@virginia.edu.

Please apply through Workday, and search for “Director, Direct Marketing.” Complete an application online and attach a cover letter and CV/resume all into the resume submission field, multiple documents can be submitted into this one field. Internal applicants must apply through their UVA Workday profile.

The University of Virginia, including UVA Health system, which represents UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group, and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person’s perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy,) sexual orientation, veteran status, and family medical or genetic information.


COVID Vaccination Requirement

Please visit this page prior to applying for current information regarding vaccination requirements for employment at UVA.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Organization

In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.

What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.

Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).  

As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.

RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES

As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.

Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.

NATIONALLY RANKED HEALTH SYSTEM

UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.

Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.

The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.

INSPIRING STUDENTS, INSPIRED TEACHING

The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.

One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation:  UVA’s faculty have generated more than 130 patents since 2010.

Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards.  Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.

LIFE IN CHARLOTTESVILLE

Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries.  No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.

In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others.  Charlottesville is also becoming a center for innovative start-up businesses.  The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers. 

The University of Virginia is an equal opportunity and affirmative action employer. Women, minorities, veterans, and persons with disabilities are encouraged to apply. In accordance with the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) and the Rehabilitation Act of 1973, qualified individuals with disabilities are protected from discrimination and may be entitled to reasonable accommodations to assist in their pursuit of employment at the University. This includes assistance in completing the online job application as well as reasonable accommodations during the interview process. Please contact the UHR Service Center: 434.982.0123 orAskHR@virginia.edu to request assistance.

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