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MARKETING, COMMUNICATIONS & PUB REL SPEC - Duke Raleigh Hospital

Employer: Duke University
Location: HUMAN RESOURCES

Administrative Jobs: Institutional & Business Affairs, Communications & Marketing
Employment Type: Full Time
Institution Type: Four-Year Institution

Job Details
Organization

Job Details

Duke Raleigh Hospital offers the latest in care and technology in a patient-friendly setting. It has been an important part of Duke Health since 1998 and has served Wake County for more than 35 years, employing more than 2,000 team members. The hospital provides 186 inpatient beds and a comprehensive array of services, including the Duke Raleigh Cancer Center, Duke Raleigh Orthopedic and Spine Center, cardiovascular services, neurosciences including the Duke Raleigh Skull Base and Cerebrovascular Center, advanced digestive care, disease management and prevention, wound healing, outpatient imaging, intensive and progressive care, pain clinic, same-day surgery, emergency department and community outreach and education programs

U.S. News & World Report ranked Duke Raleigh Hospital as high performing in orthopaedics and two adult procedures/conditions: Chronic Obstructive Pulmonary Disease (COPD) and lung cancer surgery. #DukeRaleighJobs

Marketing, Communications, and Public Relations Specialist

Job Description
The marketing, communications, and public relations specialist will work alongside our communications manager to execute communication strategies to support Duke Raleigh Hospital and its affiliated clinics. The ideal candidate is a hands-on communications professional with internal communications experience, keen storytelling ability, and social media and video capabilities.

Duke Raleigh Hospital supports the Wake County community as one of three hospitals within the Duke University Health System. This is an exciting time to join the Duke Raleigh Hospital communications team as Duke Health grows in Wake County.

Responsibilities

CONTENT CREATION AND MANAGEMENT

Aid in carrying out Duke Raleigh Hospital’s communication plan. Help to monitor and evaluate the effectiveness of communication tactics, investigate trends, and recommend and implement modifications to improve communication results and reach.
Work collaboratively with other communications colleagues, partners, and stakeholders to ensure an integrated, effective approach across all communications.
Assist in creating best practices and tools that expand and involve creative and inclusive approaches to internal communications.
Serve on various committees and attend professional meetings as appropriate to help gather content to better tell the story of Duke Raleigh Hospital.
Use project management software to organize and plan campaigns and projects.
Provide communication support for special events, strategic initiatives and operational needs.
Contribute to team member engagement by: 1) Building and maintaining the editorial calendar and e-mail lists, and distributing our weekly employee newsletter The Pulse; 2) Providing creative support and promotion of events 3) Developing digital signs and posting them to screens throughout our campus; 4) Identifying stories, conducting interviews and producing content that illustrates the value of our work, our team, and our presence in the community; and 5) Leading content creation for our intranet website (sharepoint).

VIDEO

Strengthen our use of video content by collaborating with supervisors and frontline team members to create video projects independently.
Assist in developing a program to reach our team with live and pre-recorded video content in clinical areas where the work is done.

SOCIAL MEDIA

Help support Duke Raleigh Hospital’s social media presence. Carry out our social media strategy to achieve broader communication objectives and create content that strengthens our relationship with online audiences and drives engagement.
This role would assist with follower engagement and content posting primarily on Duke Raleigh Hospital’s Glassdoor, LinkedIn, and YouTube accounts.

Knowledge , Skills and Abilities

Excellent oral and written communication skills
Keen organizational skills and attention to detail
Experience with SharePoint, Canva, Adobe InDesign, Adobe Photoshop, Adobe Premiere and other video editing programs preferred
Strong interpersonal skills that include an ability to work independently and as a member of a team, diplomacy in managing multiple projects and stakeholders, and a willingness to learn and innovate.
Knowledge of writing style guides, with proven ability to review and edit written content for style adherence
Experience developing creative work within established brand guidelines
Portfolio that demonstrates writing skills (when applying please attach or include a link to your portfolio or work samples)
Experience using e-mail software and maintaining e-mail distribution lists
Professional experience working with social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Glassdoor
Strong content development skills in a variety of media

Level Characteristics

N/A

Minimum Qualifications

Education

Bachelor's degree in Marketing, Journalism, Business or related field is required.

English, public relations, or a related discipline.

Experience

One year of directly related experience is required.

Degrees, Licensures, Certifications

N/A

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Organization

History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University. Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science "James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth. Duke Meeting

“By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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