Assistant/Associate Director of Athletic Communications

Job Details

Job Category:


Position Title:

Assistant/Associate Director of Athletic Communications

Full Time/Part Time:

Full Time




Athletic Communications

Department Statement:

Colgate Athletics seeks to be a welcoming and diverse association of students, coaches, staff, alumni and fans in which all people are treated equitably and respectfully, and can contribute fully to our success; we share common goals, we affirm open communication and civility, we honor the sacredness of each person, we accept responsibility to act for the common good, we care for and serve one another, and we honor our history while celebrating our evolution; and, we strive to consistently perform at the upper range of our potential, to get better every day with a goal to win – to win in competition, in the classroom, in the community and in the lives of every member of the Colgate Community.


Responsible for the creation and effective execution of sports Information and engagement strategy across all aspects of the assigned athletics department sport teams and areas.

Exercises independent discretion regarding overall communication strategy for assigned sports.

Responsible for supervision of all operational aspects of program public relations. To include:
- Authoring and promoting of all press releases and special news pieces
- Organizing, conducting, and supervising all press conferences providing accurate information to our media partners
- Obtaining coverage from media outlets
- Determining media placement with targeted and most appropriate media outlets
- Effective supervision and coordination with television, newspaper, and any other media requests, especially in the Central New York area
- Maximizing the number of positive media hits and minimizing potentially negative communications with respect to athletics

Responsible for supervision of all operational functions on game day for assigned sports to include:
- Production and authoring of game notes, programs and other printed material
- Required to travel with assigned teams as needed in order to execute responsibility for statistics, game write ups, social media, press conferences and all media relations

Responsible for acting as the primary and official statistician.

Responsible for administration of the athletics website (

Responsible for coordinating social media coverage and graphic design for assigned sport accounts.

Execution of communication strategy to fit within the broader context of Colgate’s University-wide communications strategy and plan.

Responsible for collaboration with Assistant Athletics Director for Engagement & Events to promote attendance, viewership and support for assigned teams.

Responsible for creation of materials utilizing Photoshop software.

Responsible for implementing effective communications and promotions strategy of special events.

Responsible for providing effective guidance to special events as needed (e.g. Colgate Hall of Fame induction, All Sport Banquet, President’s Club, Philanthropy events, National Girls and Women in Sport recognition).

Responsible for contributing information to historical archiving of statistics, rosters, and additional information in assigned sports.

Responsible for effectively serving as a contact for the Patriot League and ECAC Hockey for assigned sports.

Accountable for maintaining personal compliance with all relevant governing bodies to include:
- Specific conference
- Athletic department
- University policies

Colgate Athletics Mission: To be an inclusive community of competitive excellence Athletics

Department Values:
Thoughtful – Careful, reasoned, inclusive thinking
Driven – Relentless, energetic, focused pursuit of courageous goal
Enthusiastic – Passionate, positive, fun presence
Cohesive – Close—knit, collaborative, consistent teamwork
Bold – Creative, resourceful, fearless winners


Athletics Communications


Demonstrated expertise with specialized software leveraged within the athletics communications field, including statistics packages (e.g. StatCrew), webcasting and internet telecasting.


Content Creation


Demonstrated ability to translate university athletics messages into photographic, or web content to support university communications.

Ability to write, research, interview, edit, and proofread high-quality, error-free copy.

Ability to apply proper statistics.

Demonstrated ability to manage and execute the production of graphic, photo, web based and athletics materials.

Demonstrated ability to manage and execute the production of graphic, photo, web based and athletics materials.

Demonstrated ability to curate and adapt content for designated communications channels.


Marketing and Public Relations


Demonstrated ability to develop and draft written content to be used for communications with the media, fans, and prospective students and alumni.

Demonstrated ability to develop and deliver marketing materials in multiple media forms to athletics marketing.


Communications Planning and Strategy


Demonstrated expertise and ability to analyze, plan, develop and deliver photographic, graphic or web content to support all forms of athletics communications.


Communications Technology


Demonstrated ability to leverage advanced features of all relevant content creation systems and technologies.

Ability to efficiently create, collaborate and manage files within content creation and content management tools employed within the communications division.

Demonstrated ability to use content creation software to create content for deployment across multiple platforms and media.

Where applicable, advanced expertise in the use and leverage of social media, email and other relevant outreach applications and channels.


Stakeholder relations


Demonstrated ability of maintaining positive and effective relationships with key stakeholders, to include media outlets, vendors, coaches, student-athletes, alumni, local community, fans, parents, faculty and other University constituents.


Personal Accountability for Results


Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.


Effective Communication


Demonstrates effective written and oral communication skills; shares information and seeks input from others; adapts communication to diverse audiences; protects private and confidential information.


Problem Solving and Decision Making


Analyzes and prioritizes situations to identify and solve problems; generates solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; makes clear, transparent, and timely decisions.


Change Management


Responds positively to changing university initiatives and readily adapts behavior to maintain effective performance; understands the long-term direction of the university and can relate this to departmental area; adapts to new methodologies; identifies and acts on areas where change is appropriate.


Leadership and Teamwork


Applies skills and knowledge to provide a climate to achieve departmental and organizational success; balances individual and department goals; helps others perform at their best; builds productive relationships to enhance individual and organizational effectiveness; treats others with respect; resolves conflicts among team members.


Creativity and Innovation


Generates, explores, encourages, and implements innovative ways of creating strategic value for the university, division, department, and individual level; critically assesses the effectiveness of new initiatives.


Diversity and Inclusion


Demonstrates respect for people and their differences; understands the benefits of a diverse workforce; earns the trust and respect of others; includes and welcomes others; works to understand the perspective of others; promotes opportunities to experience diversity within our community.




Understands the impact of decision making and personal behavior in achieving the university’s commitment to a sustainable and carbon-neutral campus; supports and advances the university’s sustainability initiatives; influences others to use sustainable practices.

Professional Experience/ Qualifications:

- One to three years experience in a position with similar duties and/or skills.
- Must be a strong communicator and writer, have experience with social media, familiarity with shooting and editing video or a willingness to be trained and a proficiency in desktop publishing (InDesign and Photoshop) and StatCrew software.
- Must possess a collaborative style and the ability to work effectively within a diverse population.
- Ability to work nights and weekends during athletic seasons as necessary is required.
- Compliance with NCAA, Patriot League and Colgate rules and regulations is non-negotiable.
- Knowledge and commitment to University, League and NCAA regulations; good communication and technology skills.
Applicants must be legally eligible to work in the U.S. Colgate is an EO/AAE. Developing and sustaining a diverse faculty, staff, and student body further the University’s educational mission.

Preferred Qualifications:

The most competitive applicants will have:
- three to five years of Division I athletics communications experience
- experience working as the main communications contract for highly-competitive, high-visibility sports
- proficiency in social media, graphic design, and video editing.


Bachelors degree required.


A current valid driver’s license, in accordance with the University’s Driver Safety and Motor Vehicle Use Policy is required.

Other Information:

Colgate University is committed to the principle of institutional control in administering its athletics program in a manner consistent with the NCAA, ECAC, and Patriot League rules. Each individual involved in the athletics division is obligated to maintain competency and knowledge of the rules, to act within his or her realm of responsibility in full compliance with the governing legislation, and to report any violation of NCAA, ECAC or Patriot League rules of which they are aware. Should a situation warrant further investigation, you have an affirmative obligation to cooperate full in the infractions process, including the investigation and adjudication of a case. The failure to do so can be grounds for your termination with cause.

Requisition Number:




Work Schedule:

Weekdays, with occasional evenings and overnights.

Partial remote flexibility from within Central New York region will be considered, with on-site responsibilities required for games and some meetings.

Job Open Date:


Open Until Filled:


EEO Statement:

It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.

Clery Act:

The Campus Safety Department will provide upon request a copy of Colgate’s Annual Security and Fire Safety Report. This report includes statistics as reported to the United States Department of Education for the previous three years concerning reported: 1. crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by Colgate University; and on public property within, or immediately adjacent to and accessible from, the campus and 2. fires that occurred in student housing facilities. The report also includes institutional policies concerning campus security and fire safety, such as policies concerning sexual assault, life safety systems, and other related matters. To obtain a copy, contact the Campus Safety Compliance Manager via e-mail at [email protected]. You may also access the report from the Campus Safety web page at:


Colgate is a nationally recognized liberal arts college set on a beautiful campus in central New York.

Some 2,900 undergraduates are enrolled in 54 programs, taking advantage of the university's award-winning curriculumoff-campus study program, and numerous research opportunities.

Students enjoy small class sizes taught by expert faculty members -- not teaching assistants.

The university’s strategic plan offers a blueprint for turning today’s students into tomorrow’s leaders, joining the scores of alumni already playing major roles in a variety of fields. The Center for Career Services is a key player as students make this transition.

Colgate hums with activity. It is a place where the arts thrive. Student-athletes compete at the very highest level of NCAA Division I sports. There are dozens of club and intramural sports programs, and the college’s outdoor education program is second to none.

Above all, Colgate is about academic excellence. It is a tradition forged in 1819 and honed through the years by each class of select students.

Colgate University is a highly selective residential liberal arts institution distinguished by academic excellence and interdisciplinary inquiry. Located on a beautiful campus in upstate New York, Colgate takes pride in the active engagement of its students, staff, and faculty in local, national, and global communities. At Colgate, we feel that a diverse and inclusive community is a cornerstone of educational excellence.

Colgate University is a highly selective residential liberal arts institution distinguished by academic excellence and interdisciplinary inquiry. Located on a beautiful campus in upstate New York, Colgate takes pride in the active engagement of its students, staff, and faculty in local, national, and global communities. At Colgate, we feel that a diverse and inclusive community is a cornerstone of educational excellence.

The Office of Equity and Diversity at Colgate is charged with fostering a diverse and collaborative community by increasing understanding, respect and inclusion. It is the mission of the office to support campus diversity initiatives with the goal of increasing understanding, respect and inclusion, and to ensure compliance with policies relating to affirmative action, discrimination, and harassment.  The university’s strong commitment to equal opportunity and inclusivity is clearly articulated in the diversity mission statement found here.  The university strives to provide an environment where everyone in our community can learn about, appreciate, and celebrate our diverse cultures and gain understanding, knowledge and skills to be engaged citizens locally as well as globally.

Colgate University fully subscribes to all federal and state civil rights laws banning discrimination in private institutions of higher education. Colgate will not discriminate against any student, employee or applicant for employment because of race, color, sex, pregnancy, religion, creed, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, sexual orientation, veteran or military status (including special disabled veteran, Vietnam-era veteran, or recently separated veteran), predisposing genetic characteristics, domestic violence victim status, or any other protected category under applicable local, state or federal law, including protections for those opposing discrimination or participating in any complaint process at the Equal Employment Opportunity Commission or other human rights agencies. This nondiscrimination policy covers both employment and access to educational opportunities.  It is the policy of the university to provide equal opportunity in employment and not to discriminate against any individuals with disabilities who are qualified for employment in the positions for which they apply. Reasonable accommodations will be provided in accordance with applicable laws and regulations.

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