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Assistant Director of Athletics for Marketing and Promotion

University of San Diego
San Diego

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Job Details

Posting #: 3938
Position Status: Full-time regular
Location: San Diego
Position Type: Administrator, Athletics

Position Title & Department:

Assistant Director of Athletics for Marketing and Promotion; AthleticsPosting #


Department Description:

As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description:

The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Assistant AD for Marketing and Promotion is responsible for driving revenue and attendance at athletic events through ticket sales. The Assistant AD develops all advertising and promotions for athletics and coordinates athletic merchandise sales. The Assistant AD coordinates efforts with the Assistant Vice President for Marketing and Strategic Partnerships. The Assistant AD plans, manages, and directs sponsor fulfillment and the season ticket sales drive. The Assistant AD is responsible for all athletics television, radio and other media related contracts and fulfillment.

Duties & Responsibilities:

Develops and implements an athletic department marketing and promotional campaign.

  • Designs and conducts advertising campaigns to promote USD athletics and brand.
    • Selects and implements programs for USD billboards, newspaper advertising, street pole banners, magnets, posters, van banners, television ads, radio spots, social and electronic media and other miscellaneous advertising.
    • Coordinates all social and electronic media, direct mail, trade, and nonprofit advertising for all sports.
    • Coordinates the design for the artwork and financial aspects of the advertising program.
  • Manages the budget for the advertising program.
  • In associate with the AVP for Marketing and Strategic Partnerships, directs branding standards for athletics and campus-wide partnerships.
  • Works closely with Associated Students and the university’s Greek system.

Develops and implements season ticket, individual and group sales campaign.

  • Develops and implements a timetable and materials for direct mail campaign.
  • Develops a volunteer season ticket sales force to assist with sales
  • Solicits group tickets.
  • Manages ticket sales campaign.
  • Solicits advertising sales.
    • Solicits companies for advertising for television, website and other media inventory.
    • Creates advertising proposals and coordinates implementation with stations.
    • Manages the traffic of sold inventory with media outlets.
    • Coordinates the billing of advertising partners appropriately.
  • Engages community outreach with large groups to strategically develop support for athletic events.

Manages sponsor fulfillment and sponsor package development.

  • Fulfills sponsor obligations.
  • Develops sponsor packages.
  • In coordination with the AVP for Marketing and Strategic Partnerships, renews campus-wide sponsorships and solicits sponsorships less than $20,000.
  • Tracks and maintains records on all sponsors.
  • Implements all benefits packages, including ticket programs, parking passes, signage, special events and all other promotional exposure programs.
  • Designs and produces all signage, advertising and game programs ads. This includes gathering all artwork and logos in proper format and overseeing the production process.
  • Coordinates all public address systems, message board, and video board announcements.
  • Provides sponsor recognition.

Manages all television, radio and other media partnerships.

  • Implements television contracts to enhance the visibility and marketability of the athletics program.
  • Implements radio contracts to enhance the visibility and marketability of the athletics program.
  • Identifies, creates and develops other media partnerships to enhance the visibility and marketability of the athletics program.
  • In association with the AVP for Marketing and Strategic Partnerships, leverages athletics media to promote University marketing campaigns.
  • Coordinates with the Associate Director of Athletics for Media Relations on all funding, sponsorship, marketing, and administrative issues related to the athletic Web site and any Web broadcasting, radio, video and television activities.

Supervises the Assistant Director of Marketing. Through the Assistant Director, supervises the Torero Spirit Team Coach, Torero Pep Band Director, graduate and undergraduate interns, casual workers and student workers.

  • Recruits, interviews, selects, and hires 4 to 6 interns, 1 to 2 casual workers and 2 to 3 student workers at the start of each semester.
  • Assigns and delegates duties to interns, casual workers and student workers.
  • Oversees all activities and projects of the Spirit Team, Pep Band, interns, casual workers and student workers.
  • Trains workers to be game management assistants, and supervises them at games.
  • Evaluates interns each semester for grades and feedback.

Coordinates merchandising and licensing.

  • Works with USD Torero Store to ensure game-day merchandising is available, coordinated and organized.
  • In coordination with the AVP for Marketing and Strategic Partnerships, directs athletics licensing with campus-wide partnerships.
  • Works with licensing vendors to insure proper procedures are followed by all licensees.
  • Approves all logo/designs from licenses.
  • Works with the campus licensing program to insure proper procedures and communications.
  • Assists the USD Torero Store with licensing opportunities and procedures and ensures the maintenance of exempt policy.
  • Handles all additional licensing questions, royalty fees, and miscellaneous licensing duties.
  • Coordinates sales and revenues of Torero merchandise with the USD Torero Store on the Web site; works with the site vendor to set up and update the site with correct logos and merchandise.
  • Coordinates the purchase of Nike apparel for the USD Torero Store.
Provides support to athletic department special events.
  • Assists the Assistant Director of Athletics for Development with fund raising events.
  • Assists the Associate Director of Athletics for Development with athletic department development activities.
Job Requirements:

Minimum and Preferred Qualifications:

  • Bachelor’s Degree required.
  • At least two years’ experience in marketing and promotions or related field required, three or more years preferred.
  • Experience in media preferred.
  • Ability to work nights and weekends required.
  • Excellent written, interpersonal and communications skills required.
  • Knowledge of athletics and experience in public relations and personnel management desirable.
  • Knowledge of MS Office, Adobe Creative Suite and other graphic design programs desirable.

Certificates, Licenses, Registrations:

  • Heartsaver CPR /AED certification required within 6 weeks of employment.
  • California driver’s license required within 6 weeks of employment.

Special Conditions of Employment:

  • Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary.

The University of San Diego is requiring all employees to follow our Covid-19 vaccine requirement process.

Background check: Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Posting Salary:

Commensurate with experience; Excellent Benefits

The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits

Special Application Instructions:

Resume and Cover Letter Required

Click Apply Now to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at [email protected]

Additional Details:

Hours: 40 hours per week

Closing date: Open until filled

Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

The University of San Diego is a smoking and tobacco-free campus. For more information, visit

Advertised: October 06, 2021 Pacific Daylight Time
Applications close: Open until filled


The University of San Diego is a Roman Catholic institution committed to advancing academic excellence, expanding liberal and professional knowledge, creating a diverse and inclusive community, and preparing leaders dedicated to ethical conduct and compassionate service.

Located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean, the campus is a community treasure, with Spanish Renaissance-inspired buildings and breathtakingly beautiful landscapes.

Chartered in 1949, the university enrolls more than 7,000 students and is known for its commitment to teaching, the liberal arts, the formation of values and community service. In less than 60 years, the University of San Diego has grown from a local college with 50 students and a handful of professors to a nationally ranked university. This achievement is the direct result of a single, unwavering expectation: academic excellence.

USD offers more than 60 bachelor's, master's and doctoral degrees. The university adds depth to education by inspiring students to grow spiritually, morally and socially. The breadth of programs and depth of facilities means that students can easily find a course of study that ignites their intellectual fire. In the classroom, coursework across disciplines encourages students to develop their critical thinking skills.

Small class size means the instructors know their students and can stimulate curious minds with anything from participation in a research project to an after-class discussion on topic. Instructors welcome the free exchange of complex ideas in an environment of tolerance and civility. In this environment, students begin a lifelong habit of appreciating and cultivating their individual gifts.

To complement this instruction, the university's Honors program provides a challenging curriculum for USD's uniquely motivated students. The university also holds memberships in several honor societies, including Phi Beta Kappa.

While intellectual growth is key, USD adds depth to the education experience by inspiring students to grow spiritually, morally and socially. An active faith community invites widespread student participation. In the classroom, study is accompanied by an examination of ethics and values University of San Diego students inquire freely and challenge ideas, exercise moral, spiritual and social judgment, serve others, and contemplate social justice in their lives and in their chosen fields. These students are truly educated. These students achieve excellence.

Students, faculty and staff are active members of the community, volunteering time and expertise, fostering friendships, and working to preserve the region’s unique character. With a population of more than 7,500 students and approximately 2,000 employees, the university impacts the life of the area economically, politically and socially. In turn, the university welcomes the community to participate in campus life, through classes, special events, sports, forums and tours.

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