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Director of Marketing

Employer
The University of North Carolina at Charlotte
Location
Auxiliary Services Building

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Vacancy Open to:

UNC Charlotte Employees Only

Employment Type:

Permanent - Full-time

Hours per week:

40

Months per year:

12

Position Number:

012372

NC Salary Grade Equivalency:

GN17

Classification Title:

University Program Manager - Advanced

Working Title:

Director of Marketing

Salary Range:

$67,337 - $90,811

Anticipate Hiring Range:

$67,337 - $81,730

FLSA Status:

Exempt

Division:

Business Affairs

Department:

Business Services (Adm)

Work Unit:

Business Services AVC

Work Schedule:

8:00 am to 5:00 pm; Monday – Friday with occasional evening and weekend hours required, as necessary. Will be expected to work during University closings as necessary to communicate to customers, and outside normal work hours as necessary to address critical social media issues.

Primary Purpose of Position:

This position has overall responsibility for planning, directing, creating, and producing all merchandising, marketing, and informational program plans and materials for Business Services departments (Dining Services & Meal Plans, Bookstore, Licensing, Vending, Reprographics, 49er ID Card, ATMS, Parking & Transportation Services, Mail Services) as well as associated programs (i.e. Bike Share, Faculty/Staff Textbook Loan, Bookstore/Textbook Advanced Purchase, Niner Transit).

Serves as the chief information officer for Business Services and primary communication and public relations liaison to other campus departments.

Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.

Hires, trains and supervises staff to provide a comprehensive marketing strategy for Business Services with the use of technology, electronic, print, and social media.

Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies.

Coordinates marketing team to plan and produce internal and external marketing public relations materials.

Coordinates marketing team to develop marketing and image development for departments.
Provides additional marketing and technical communications support as requested.

Minimum Education/Experience:

Required Minimum Qualifications:

Bachelor’s degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four-year college or university and at least five years of program administration experience, including at least two years of supervision; or an equivalent combination of training and experience.

Essential Job Duties:

  • Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials.
  • Serves as the chief communicator for Business Services and primary communication and public relations liaison to other campus departments.
  • Hires, trains and supervises two full-time staff as well as student employees/interns to provide a comprehensive marketing strategy
  • using technology, electronic and print media.
  • Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies.
  • Coordinates the marketing team to plan and produce internal and external public relations materials.
  • Coordinates marketing team to develop marketing and image development for departments.
  • Oversees in-house video creation and production for social media commercials and informational pieces related to services offered.
  • Provides additional marketing and technical communications support as requested.
  • Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.

Other Work Responsibilities:

Assist with production of marketing materials and serve as a back-up for assigned responsibilities (content production, social media, digital signage, etc.).

Departmental Preferred Experience, Skills, Training/Education:

  • Marketing and communication experience within the University environment.
  • Familiarity with web content production and digital signage.
  • Familiarity with print production methods and techniques.
  • Experience creating communication and marketing plans.
  • Experience with assessment and survey methods.
  • Knowledge of marketing techniques in a retail environment.

Work Location:

Auxiliary Services Building

Posting date:

10/01/2021

Closing date:

10/17/2021

Proposed Hire Date:

11/15/2021

Special Notes to Applicants:

Please submit a resume and cover letter with your application.

* These documents are used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.

Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.

* Do not write ‘see resume’ on your application when completing the job duties section.

If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers (see job duties section of previous employment).

* Failure to answer the questions at the end of the application will not preclude your application from consideration, but it may result in your application not receiving full consideration of your knowledge, skills, abilities, education, and experience.

Organization

About Us

UNC Charlotte is North Carolina's urban research university. It leverages its location in the state's largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. 

Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System.  A large public university with a small college feel, UNC Charlotte’s 1,000-acre campus is the home away from home for more than 29,000 students.  The University offers internationally competitive research and creative activity opportunities and exemplary undergraduate, graduate and professional programs coupled with a focused set of community engagement initiatives that enrich the region’s quality of life.

In fulfilling our mission, we envision a University that promises:

  • An accessible and affordable quality education that equips students with intellectual and professional skills, ethical principles, and an international perspective.
  • A strong foundation in liberal arts and opportunities for experiential education to enhance students’ personal and professional growth.
  • A robust intellectual environment that values social and cultural diversity, free expression, collegiality, integrity, and mutual respect.
  • A safe, diverse, team-oriented, ethically responsible, and respectful workplace environment that develops the professional capacities of our faculty and staff.

To achieve a leadership position in higher education, we will:

  • Rigorously assess our progress toward our institutional, academic, and administrative plans using benchmarks appropriate to the goals articulated by our programs and in our plans.
  • Serve as faithful stewards of the public and private resources entrusted to us and provide effective and efficient administrative services that exceed the expectations of our diverse constituencies.
  • Create meaningful collaborations among university, business, and community leaders to address issues and opportunities of the region.
  • Develop an infrastructure that makes learning accessible to those on campus and in our community and supports the scholarly activities of the faculty.
  • Pursue opportunities to enhance personal wellness through artistic, athletic, or recreational activities.
  • Operate an attractive, environmentally responsible and sustainable campus integrated with the retail and residential neighborhoods that surround us.

Dual Career

The University of North Carolina at Charlotte is committed to the recruitment and retention of highly qualified and productive faculty, administrators, and other professional staff members. We recognize that career decisions are influenced by family considerations.  For up to one year from the date of an employee’s relocation to Charlotte, the University will assist the employee’s  spouse or domestic partner with efforts to find employment within the University and/or within the surrounding area.

Diversity at UNC Charlotte

UNC Charlotte is committed to cultivating diversity and inclusion throughout the campus. Our campus community is comprised of people who represent the wide breadth of gender identities, sexualities, races and ethnicities, faith traditions, nationalities, and other social groups and backgrounds.  All of these identities and experiences enrich the University as a whole.  UNC Charlotte strives to celebrate and leverage the benefits of this diversity, and to sustain an inclusive and welcoming environment for all students, faculty, and staff.

To learn more about plans, programs, resources and news and events relating to diversity and inclusion at UNC Charlotte please use the following link: https://diversity.uncc.edu/

To access the full text of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion please use the following link: https://diversity.uncc.edu/sites/diversity.uncc.edu/files/media/Campus%20Plan%20for%20Diversity%2C%20Access%2C%20and%20Inclusion%202016.pdf

Optional text if space allows….

Overview of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion.

The goal of quality education for all at UNC Charlotte is the foundation for our Diversity Plan.  At its fullest potential, higher education allows students to interact with people from different backgrounds and to engage a range of ideas and perspectives.  This educational experience cultivates the skills that graduates will need to function adeptly in a global society.  

As North Carolina and the Charlotte region undergo rapid population growth and demographic change, UNC Charlotte must respond to the needs of a more diverse student population. It is imperative that the University prepare its students to become leaders and thriving citizens in a pluralistic and multicultural society. In adopting our Diversity Plan, we affirm that:

  •  

    • We believe that a diverse faculty, staff and student body are critical in advancing teaching, scholarship, and community engagement at UNC Charlotte.
    • We are committed to enhancing opportunities for living, working and learning in a diverse environment
    • We are committed to educating our students to interact effectively and respectfully in the global community. 

      The Plan identifies components of a diverse campus community and outlines steps toward building an inclusive environment that promotes the success of all students, faculty, and staff. It is a living document that affirms our institutional values and is designed to offer guidance to University departments and units for achieving the University goals for diversity.  The seven broad objectives of the Diversity Plan are:

      1: Promote a broad understanding of goals for diversity, access, and inclusion for the University through active outreach to the campus community.

      2: Recruit and graduate a diverse student body that reflects community diversity and addresses the state’s need to increase access to higher education for historically underrepresented and economically disadvantaged students.

      3: Increase the recruitment of underrepresented faculty and advance their progression through the faculty ranks.

                  4: Increase the representation of staff from underrepresented groups.

      5: Ensure the presence of institutional environments and course development that enhance learning and appreciation for the full range of diversity.

      6: Develop external relationships with the community to enhance diversity on and off campus.

                  7: Ensure the Success of the Plan through Assessment, Accountability, and Recognition.

       

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