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Director of Enrollment Operations and Marketing

Stetson University
DeLand, Florida, United States

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Director of Enrollment Operations and Marketing

Tracking Code726-280 Job Description

Coordinating with enrollment management and retention leadership, and supporting the Directors of Admissions, Financial Aid, and Continuing Education and Outreach, in strategic development, organization, direction, of all enrollment operations and also of execution of printed and e-marketing communication and recruitment initiatives. Responsible for: management of the day-to-day administrative operations and admissions application and data processing of the admissions office; supervision of the operations staff members; maintenance of superior customer service, publications inventory, and all social media, digital and print communication flow with prospective and current students; support campus visits and events coordination; frequent weekend work; and other duties as assigned. Manage and project budgets and calculate ROI.


  • Oversee day-to-day operations
  • Manage the processing and review of applications for Admissions to all programs, developing new application materials as needed, coordinating committees, defining and revising the review process, and ensuring that technical support and data entry are complete and successful
  • Manage the development and delivery of admissions-related publications and promotional materials, including both print and web-based/electronic formats
  • The ability to lead systems that facilitate efficiency and timeliness in a high-volume, highly technical environment.
  • Liaisons with IT in developing, implementing, maintaining, and demonstrating new technologies to better serve Admissions; providing leadership, planning and technical expertise for services that support the University's enrollment goals
  • Supervise daily communications to prospective students, applicants and incoming students. This includes electronic and print copy and support of e-marketing and social media campaigns
  • Work with the enrollment management leadership as well as other departments to continuously assess and incorporate marketing campaign needs across online and offline marketing mediums
  • Work with senior leadership team to make decision about the enrollment management strategies of the university
  • Ensures accuracy and integrity of document imaging systems
  • Performs other site and position specific functions as assigned


  • Responsibilities include supervision of staff and oversight of duties associated with data entry, application processing and communications flow
  • Responsible for managing prospect management work flow system
  • Assist in the development, maintenance and execution of the department’s communication plan to prospective and admitted students
  • Evaluate and execute admission decisions on applicant files
  • Supervise and manage the support staff of the department
  • Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting, and operational efficiency
  • Participates in school and university committees related to enrollment management
  • Supervises and participates in task assignments of admissions staff (including GA’s.)
  • Co-leads new technology initiatives
  • Develops, coordinates and facilitates staff training
  • Serves as troubleshooter for the transition from present technology to the new student management system and new prospect management/application system.
  • Responsible for day-to-day and long term operation and growth of technology for recruiting, marketing and admissions.
  • Develop and implement a comprehensive social media roadmap & strategy to increase Stetson University’s awareness and interactivity to both undergraduate and graduate prospective students. Create a written plan to document progress of strategy and roadmap
  • Lead and supervise web site development, e-marketing and email communication initiatives for student recruitment
  • In collaboration with the Communications and IT offices the manager will assist with the annual production of the college’s key web publications and projects, features, mini-sites, tours, etc.
  • Work with all areas of the enrollment division to incorporate marketing campaigns across offline and online marketing mediums such as print, e-mail, social networking and media
  • Monitor trends in social media channels, tools and applications, and apply that knowledge to increasing the use of social media at Stetson University
  • Assess budget needs and submit annual budget requests and effectively manage budgets to support e-marketing and social media efforts
  • Become an expert in Stetson’s web analytics tools for the admissions department
  • Report weekly on campaign effectiveness and ROI to maximize productivity
  • Assists with on-going assessment and evaluation of data and trends
  • Interacts daily and monitors Slate, Banner, SSC, ARGOS, Blackboard and all other campus technology solutions for greatest effectiveness

Required Skills
  • Proficient in database management and data integrity processes
  • Strong organizational and analytical skills
  • Proficient in mail systems and knowledge including QAS, post office regulations
  • Experience should demonstrate familiarity with marketing practices, management skills, supervisory skills, attentiveness to detail, strong organizational skills, the ability to handle multiple projects
  • Strong oral and written communications skills
Required Experience
  • A bachelor’s degree with a minimum of 7 years of progressive leadership in admissions, marketing, or operations experience with progressive experience
  • Experiences with production of a variety of media, particularly social media and print publications
  • Experience and proficiency with information technologies including database management (Technolutions SLATE, Hobsons AY and EMT CONNECT, ELLUCIAN BANNER, EAB SSC) and web-based initiatives such as social media platforms and basic HTML and graphic design
  • Familiarity with continuous improvement and Lean management principles and processes

Salary Grade: EX

Completed COVID-19 Vaccine status required

Job Location DeLand, Florida, United StatesPosition TypeFull-Time/Regular


Stetson University is located in DeLand, Fla., with a second campus in Gulfport, Fla. and two satellite centers. Founded in 1883 by Henry A. DeLand as the DeLand Academy and later renamed Stetson University to honor its benefactor, John B. Stetson, the university has a storied history of leadership, values and significance. The university is home to many Florida firsts, including the first collegiate newspaper, the oldest schools of business administration and music, the first college of law and was the state's first private university to integrate.

But our story is about more than the buildings at our campuses and those who helped build them; it's really about our students.

The university is led by President Wendy B. Libby, supported by administrative offices which provide services and resources to students and faculty. Stetson University is home to 73 academic programs in four divisional areas and with undergraduate and graduate studies offered in many areas. The university is accreditedby numerous accrediting agencies, including the Southern Association of Colleges and Schools Commission on Colleges, and curriculum is closely aligned with the marketplace to prepare students for life after Stetson. Undergraduate leadership, research, volunteer service and participatory activities flourish at all four of the university's locations.

At Stetson University, graduation isn't the end goal. It's just one stop along the way as students pursue something greater for themselves and the world around them.

At Stetson University, we dare students to be significant.

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