Vice President of University Marketing & Communication

Towson University
Towson, MD

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Institutional & Business Affairs, Communications & Marketing

Job Details

Responsibilities and Duties
TU is evolving.  It is bigger, braver, and bolder.  With over 150 years of experience pushing possibilities, TU is ranked by US. News & World Report in the top 100 for public national universities.  Located on a 330-acre campus in Towson, Maryland, just 10 miles from Baltimore's Inner Harbor and a short drive or train ride to Washington, D.C., Philadelphia or New York City, TU offers unmatched opportunities to engage with the state and federal government, elected officials, worldwide embassies, think tanks, the national media and other influencers of public policy in addition to endless cultural, recreational and entertainment attractions.

As an advisor and collaborator, the VP ensures that the voices of our many stakeholders are brought together to build unity within the University and guides the implementation of integrated communication strategies across TU and beyond. Reporting directly to the President, the VP advances the University’s mission, as well as provides guidance on TU communications and marketing initiatives including enrollment marketing plans and outcomes. As a communications expert, the VP will represent the university in support of partnerships and collaborations that TU has developed across Greater Baltimore. The VP represents and promotes the University, utilizing internal and external partners to increase its visibility and highlight TU’s achievements in teaching and research. Their work will build on TU’s accomplishments and set the University apart within a competitive higher education environment. 

Qualifications and Skills
The successful candidate will be an innovative, creative, and opportunity creator with experience establishing strategic direction with effective communications and ensuring operational success. With proven work experience and accomplishments in strategic communications, marketing, and public relations, media relations, creative design, and digital strategy, the VP will bring an analytical and data-driven approach to leading and decision-making. The selected candidate must have experience responding strategically and appropriately to information requests, sensitive situations including emergencies and crises while supporting enrollment marketing initiatives and ensuring effective and efficient communications. The VP must demonstrate excellent interpersonal skills and the ability to establish partnerships, present information effectively, and the ability to unify diverse audiences around a common vision.  A bachelor's degree is required; master’s degree preferred. Demonstrated success in academic administration at an institution of higher education is preferred.


Organization: Marketing & Communications Division
Primary Location: Main Campus
Job Posting: Sep 17, 2021


Towson CampusTowson University (TU; was founded in 1866, is recognized by U. S. News and World Reports as one of the top public universities in the Northeast and Mid-Atlantic regions, and is Baltimore’s largest comprehensive university, and the largest public, comprehensive institution in the University of Maryland System. TU enrolls over 18,000 undergraduates and nearly 4,000 graduate students across six academic colleges (business, education, fine arts, health professions, liberal arts, science & mathematics), has over 865 full-time faculty, and offers more than 65 bachelor’s, 45 master’s, and 5 doctoral programs. Towson University offers many cultural, educational and athletics programs and events that are open to the public ranging from concerts and lecturers to Division I college sports.

Towson Students Our centrally located campus sits on 330  rolling green acres and is 10 miles north of  Baltimore, 45 miles north of Washington  D.C., and 95 miles south of Philadelphia.  The town of Towson, MD. has a population  of approximately 52,000, with tree-lined  streets, shops, restaurants, movies, bookstores, a county library branch, live music venues, and is in walking distance of the TU campus. Towson was established in 1750 and is the seat of Baltimore County government.

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