Assistant Marketing Director
- Employer
- Lamar Institute of Technology
- Location
- Beaumont, TX
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Community College
Job Details
SUMMARY OF JOB DESCRIPTION: The Assistant Director of Marketing and Communication is responsible for providing leadership for Lamar Institute of Technology’s marketing, strategic communication, and public relations. This position reports directly to the Marketing Director and will support the implementation of our strategic marketing plans by establishing a marketing & communications internship program and supervising select marketing staff. DUTIES AND RESPONSIBILITIES:
- Marketing and Brand Management: Develops and executes marketing strategies designed to promote the President, the College, and brand positioning both internally and externally. Assists in the planning, production, and evaluation of promotional/advertising campaigns and college collateral (print, website, social media, electronic)
- Knowledge of planning, writing, and editing publications
- Knowledge of the principles and methods of planning and conducting an effective communications and marketing program, especially to drive enrollment at the college.
- Maintain knowledge of message, demographics, market information and other pertinent information for assigned enrollment campaigns
- Ability to prepare brochures, flyers, and other publications as needed for recruitment
- Ability to establish working relationships with media, college faculty/staff, the community at large and governmental entities.
- Ability to supervise the work of others and when necessary, able to complete subordinate’s work for the efficient operation of the department
- Ability to communicate effectively in writing and orally with both internal and external resources
- Ability to coordinate and execute a variety of tasks simultaneously and to exercise judgment and discretion
- Demonstrate a working knowledge of graphic (Adobe Creative Suite) and web applications, and MS Office Suite
- Assist in review and implementation of strategic marketing plans
- Demonstrate exceptional administrative/organizational skills
- Demonstrate the ability to be a creative thinker and problem solver
- Ability to work independently
- General knowledge of AP Style guidelines
- Demonstrate strong proofing and editing skills
- Ability to adhere to in-house style and branding guidelines
- Evaluate and purchase stock photography as needed
- Participate in marketing system enhancement processes, requirements, testing and deployment
- Maintain knowledge and awareness of on-going trends in print, online and other marketing mediums
- Initiate and manage new projects and provide specific design direction and content to marketing team to ensure on-time execution and completion of projects
- Prioritize requests and production flow based on type of project, deadlines, strengths of marketing team members, etc., while assuring all deadlines are met
- Build and maintain creative internship program, establishing relationships with Universities and colleges to recruit top talent
- Ability to proof and edit all materials for accuracy and provide approval before production
- Ensure adherence to established guidelines, quality control, pricing and efficiency by printers and marketing vendors
- Translate written or verbal concept to marketing concept and visual product
- Provide active involvement and guidance in both the intake and creative meetings for all assigned projects
- Manage digital assets (organizing of creative content storage)
- Manage copywriting and editing projects
- Travel as required
MINIMUM EDUCATION REQUIRED: Bachelor’s degree required in marketing, communication arts, graphic design or related field.
MINIMUM QUALIFICATIONS OR SKILLS: At least three (3) years of experience in marketing, editing or visual brand management work experience. At least one to three years of management experience.
Lamar Institute of Technology is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
Preferred Qualifications:PREFERRED QUALIFICATIONS OF SKILLS: Higher Education marketing, design experience preferred.
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary:42,000-60,000
Open Date:08/25/2021
Open Until Filled:No
Organization
Mission Statement
Lamar Institute of Technology provides quality education and training that enable a diverse student population to achieve its career goals. Programs are enhanced by developing and maintaining partnerships with business, industry, and the community. Faculty are dedicated to teaching, advising, and scholarship. Both faculty and staff work to serve the Institute and the community.
History
Lamar Institute of Technology traces its roots back to March 8, 1923, when the South Park School District in Beaumont authorized its superintendent to proceed with plans to open a “junior college of the first class.” On Sept. 17, 1923, South Park Junior College opened with 125 students and a faculty of 14. Located on the third floor of the South Park High School building, the college shared the library and athletic facilities with the high school. In 1932, separate facilities were provided, and the name of the institution was changed to Lamar College, to honor Mirabeau B. Lamar, second president of the Republic of Texas and the “Father of Education” in Texas.
On June 8, 1942, as a result of a public campaign, a new campus was purchased, and classes were held for the first time on the present-day campus in Beaumont, After World War II, the college grew to 1,079, and a bill to make Lamar a state-supported senior college was introduced in the House of Representatives. The legislature approved the Lamar bill (House Bill 52) on June 4, 1949, creating Lamar State College of Technology effective Sept. 1, 1951. Lamar was the first junior college in Texas to become a four-year, state-supported college. Uniquely, Lamar retained much of its traditional community college mission, particularly in vocational programs, while continuing to grow with strong programs in engineering, sciences, business, and education.
In 1962, a graduate school was established, offering master’s degrees in several fields. The Doctorate in Engineering was established in 1971. In the same year, House Bill 590 became law, changing the institution’s status to university. Lamar State College of Technology, with an enrollment of 10,874, officially became Lamar University on Aug. 23, 1971.
Vocational subjects were among the first courses offered by Lamar and played an important role in the development of Lamar. A Division of Vocations was established in 1946 and became the Lamar School of Vocations in 1955. In 1970, the name was changed to the School of Technical Arts, and in 1972, it became the College of Technical Arts. During 1971, the college began awarding Associate of Applied Science degrees in certain two-year programs.
In 1969, an extension center was opened in Orange, and in 1975, the long-standing private two-year Port Arthur College became Lamar University at Port Arthur. The Lamar University System was established by the 68th Session of the Texas Legislature with the passage of SB 620, which took effect in August 1983. On September 1, 1995, the Lamar University System was abolished, and the components became members of The Texas State University System.
The Texas Higher Education Coordinating Board recommended in 1990 that all two-year programs at Lamar University-Beaumont be combined into Lamar University Institute of Technology. The programs in the former College of Technical Arts, Allied Health, Office Technology, and Restaurant/Institutional Food Management were placed in the new institute.
On September 1, 1995, the Institute of Technology was established as an educational center of Lamar University and a member of The Texas State University System. The Texas Legislature changed the name of the institution to Lamar Institute of Technology in 1999.
Location
Lamar Institute of Technology, a member of The Texas State University System, and a state-supported institution, is located in Beaumont, Texas, one of the world’s largest petrochemical centers. Beaumont is a progressive city in the Sunbelt, offering private and public schools, churches, museums, shopping districts, and a wide range of leisure-time activities to serve the metropolis of 114,000. A Jefferson County entertainment complex, a civic center, convention center, a performing arts theater, a downtown dining and entertainment district, and coliseum will draw professional entertainers and a wide variety of business, social, and professional groups to the city. Beaumont is convenient to major recreation facilities of Southeast Texas, including the Gulf of Mexico, large lakes and the Big Thicket National Preserve.
Accreditation
Lamar Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award degrees at the associate level. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call (404) 679-4500 for questions about the accreditation of Lamar Institute of Technology.
The Lamar Institute of Technology Dental Hygiene program is accredited by the American Dental Association Commission on Dental Accreditation. The Respiratory Therapy Program and the Diagnostic Medical Sonography Program are accredited by The Commission on Accreditation of Allied Health Education Programs . The Medical Radiologic Technology Program is accredited by The Joint Review Committee for Education in Radiologic Technology. The Commission on Accreditation for Health Informatics and Information Management accredits the Health Information Technology program.
On December 4, 2000, Southern Association of Colleges and Schools granted separate accreditation to Lamar Institute of Technology.
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