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Communications Specialist, Compassionate Care Team (7477U) 22810

University of California, Berkeley
San Francisco

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Institutional & Business Affairs, Athletics, Communications & Marketing, Health & Medical Services
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Communications Specialist, Compassionate Care Team (7477U) 22810 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

University Health Services (UHS) serves the campus by providing comprehensive campus-based health center providing fully accredited primary medical care, counseling and psychological services and innovative health promotion programs for students, faculty and staff. UHS provides on-campus medical and mental health care and coordinates off-campus care through a network of community specialists and hospitals. Departments serving students include general medical, specialty and urgent care clinics, counseling and psychological services, laboratory, pharmacy, physical therapy, radiology and health promotion. In addition, the UHS administers a major medical insurance plan, the Student Health Insurance Plan.

CAPS and the Compassionate Crisis Response Team (CCRT) seeks an experienced Communications specialist to develop and oversee a comprehensive, strategic and multidisciplinary communications program to raise the profile of the CCRT in the context of Stepped Care 2.0 (SC2.0).

The Communications Specialist reports to the CAPS Director, will work closely with the CCRT Manager and key staff and be responsible for developing strategies for publicizing SC2.0 and the CCRT's mission and activities to a range of audiences on- and off-campus. Duties include ensuring that all SC2.0 and CCRT materials are of high quality and reflect the program mission and activities, and are targeted to appropriate audiences.

Application Review Date

The First Review Date for this job is: 9/29/2021


Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns.

  • GENERAL COMMUNICATIONS OVERSIGHT Develops and oversees a complex comprehensive communications program, including written, visual, and electronic communications for SC2.0 and the CCRT and its programs; sample projects include media release plans, event publicity, and developing video and blog features; provides oversight and improves effectiveness of SC2.0 and CCRT web and social media presence and email communications, in coordination with relevant CAPS and CCRT staff; oversees the production of printed materials, such as annual reports and brochures, coordinating with external consultants as needed; advises CAPS and CCRT staff about effective communications practices and techniques, and ensures that consistent messaging is communicated to key audiences and partners.
  • MEDIA RELATIONS Working with the UHS Communications Manager, oversees the development and maintenance of targeted media relationships relating to SC2.0 and CCRT, provides oversight on press releases and other media outreach; as assigned, handles breaking news situations, including developing strategies for dealing with sensitive and/or controversial issues; ensures that proactive media placements are consistent with strategic messaging goals.
  • STRATEGIC COMMUNICATIONS PLANNING Works with the CAPS Director, CCRT Manager, UHS Communications Manager and program staff to develop comprehensive long and short-term strategic communications plans for SC2.0 and the CCRT, including goals, measures of success, action items, and resources; identifies specific communications needs and develops methods for evaluating the effectiveness of the SC2.0 and CCRT communications; identifies approaches to expanding the audience and new communication tools for SC2.0 and he CCRT; works with leadership to build an institutional identity that represents CAPS and the CCRT's mission and activities to key stakeholders and audiences; commits to actively being part of and supporting a diverse and inclusive workplace, demonstrates inclusive behavior and maintains a safe and professional working environment.
  • COMMUNICATIONS LEADERSHIP & TRAINING Occasionally called upon to act as spokesperson for SC2.0 and CCRT, and to represent SC2.0 and CCRT to campus, professional and community organizations; provides communications trainings to CAPS and CCRT staff; other responsibilities as assigned.

Required Qualifications
  • Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
  • Experience creating, developing, and implementing long and short term strategic communication plans.
  • Experience directing and working with organizational leadership on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
  • Advanced skill in creating clear and effective communications materials, including websites, promotional materials, newsletters, and press releases.
  • Strong ability to creatively identify newsworthy stories and events.
  • Experience raising the profile of an organization to a range of stakeholder audiences.
  • Familiarity with graphic design applications and web-based technologies (Adobe products, wordpress, and contact management systems) to effectively direct staff who perform technical work.
  • Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
  • Excellent analytical and critical thinking, project management, and problem recognition, avoidance, and resolution skills.

  • Bachelor's degree in related area and / or equivalent experience / training.

Preferred Qualifications
  • Experience supervising the work of communications, publications, or other staff.
  • Familiarity with UC Berkeley communications protocols.

Salary & Benefits

Hiring Range: $69,200 - $101,500 annually. For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Other Information

Your employment is dependent on obtaining and maintaining a background clearance and medical clearance according to University Health Service policies.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

To apply, visit

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