Assistant Director of Marketing
- Employer
- Angelo State University
- Location
- San Angelo, TX
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Assistant Director of Marketing
Position Number:998915
Department:Communications and Marketing
Salary:$40,000 - $47,000
Job Summary/Description:Assists marketing director in planning and supervising marketing operations. In collaboration with campus partners, plans and helps execute marketing campaigns. Supervises digital media specialist. Serves as a member of the university’s crisis communication team.
Typical Duties/Job Duties:- Assist Director of Communications and Marketing in planning and supervising marketing initiatives to achieve university goals.
- Update and evaluate key performance indicators for various content channels and competitor status to determine effectiveness and recommend adjustments.
- Collaborate with campus constituents and C&M director to initiate creative and cost-effective promotional campaigns and develop consumer engagement plans.
- Supervises digital media specialist, ensuring adequate training is provided and website charter is followed. Oversees social media content strategy and direction.
- Serves on campus crisis communications team.
- Serves as an active member of the Web Team, including one of the leads on the website strategy team.
- Provide written content for a variety of mediums, including but not limited to print, social media, the website, and email and digital marketing campaigns; serve as an content editor for a variety of projects.
- Assist in the office’s participation at various campus events, as well as help coordinate events as needed.
- Knowledge of fundamental marketing techniques, goal setting and performance tracking.
- Ability to write professional, accurate copy for various purposes, such as internal and external communication, digital and print marketing materials, and reports.
- Knowledge of federal and state law and Texas Tech University System Regents Rules and Angelo State University operating policies with regard to communication and marketing practices.
- Operational knowledge of digital content management system(s) and social media capabilities, as well as ADA compliance measures on various digital platforms.
- Ability to work effectively with a diverse group of individuals, including news media representatives, University administration, faculty, and others.
- Ability to listen carefully to supervisor and translate into desired results.
- Skilled in managing multiple incoming requests with precision and organization.
- Knowledge of various forms of presentation, including art work, graphic designing, video, photography and written content.
- Ability to present ideas in a clear and structured manner.
- Ability to understand and meet assigned deadlines.
- Ability to speak in front of groups, whether providing a university tour or training staff, for example.
- Knowledge of Associated Press style and an ability to maintain internally consistent text.
- Knowledge of media relations practices, such as writing and dissemination of media advisories and news releases and crisis communication.
- Knowledge of basic statistical applications.
- Ability to utilize a personal computer and software, including Microsoft Office programs.
- Ability to use Web based applications, such as LiveWhale, WorkZone and social media channels.
1) Bachelor’s degree in communication or marketing preferred.
2) Experience of at least 5 years in a related field.
3) Ability to work with technology and systems that, for example, help manage work flow, website content, email marketing, and statistical analysis, as well as Microsoft software and Adobe Creative Cloud.
4) Proven ability to communicate effectively and accurately in writing and orally.
Angelo State University is an equal opportunity employer and is committed to promoting and ensuring equal employment opportunity for all individuals without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or veteran status. In compliance with the Americans with Disabilities Act (ADA), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at (325) 942-2168 or email us at hr@angelo.edu.
Posting Number:S457P
Open Date:09/13/2021
Open Until Filled:Yes
Special Instructions to Applicants:Under “Other” required documents, please provide a link to a sample of a campaign or project you have worked on.
Organization
Working at Angelo State University
Located in the heart of Texas, Angelo State University is a dynamic institution of higher education, and the second largest campus in the Texas Tech University System. A regional comprehensive institution granting master's level degrees and one doctorate, Angelo State University has been recognized by The Princeton Review as one of the nation's "Best Colleges" since 2010 and by the Chronicle of Higher Education in 2017 as one of the "Great Colleges to Work For." Serving more than 10,000 students, ASU offers more than 100 majors and concentrations through our six colleges.
As more than half of ASU's graduates annually are first generation college students, they bring the motivation and work ethic that complement the commitment of ASU's faculty to teaching and scholarship. ASU's community of professionals is dedicated to preparing students to strive for success in their lives, in the growth of their communities, whether local or global, and in the pursuit of the common good of society.
ASU's 19:1 student-faculty ratio provides for personalized learning and results in accomplished graduates. The success of ASU alumni in graduate and professional school is superb and best exemplified by the average acceptance rate of more than 50 percent for medical school, compared to the statewide average of 35 percent.
Angelo State is an NCAA Division II and Lone Star Conference member with highly competitive men's and women's teams in 13 sports. The ASU women's track and field team won the 2010 NCAA Division II National Championship, the fourth national title in school history.
Location
San Angelo is at the center of a thriving community of 100,000 people in west central Texas. San Angelo straddles the boundary between the Texas Hill Country and West Texas and offers the amenities of both, including rivers and lakes and boundless skies with dramatic sunsets. Situated on the banks of the Concho, San Angelo today is an artists' haven that supports public art common and the San Angelo Museum of Fine Arts. The city boasts a symphony orchestra whose annual Independence Day Concert, celebrated a day early on July 3, attracts as many as 35,000 visitors to the outdoor stage downtown on the Concho River.
The city has commuter air service from American Airlines and is within comfortable driving distance of Dallas, Fort Worth, Austin, San Antonio and Lubbock. San Angelo offers the amenities of big city living with the slower pace, affordable cost of living and friendliness of a small town. With a host of shopping, restaurants, arts, culture, movies, outdoor recreation and family-oriented events, San Angelo has something for all tastes and interests.
History
The institution was founded in 1928 as a community college. By an act of the 58th Session of the Texas Legislature, the institution was designated as Angelo State College in 1965, the year it became a four-year, state-supported institution. The name was changed to Angelo State University in 1969. On Sept. 1, 2007, Angelo State University became a member of the Texas Tech University System.
ASU has a proud history of diversity, accepting Hispanics, who today make up more than 25 percent of the student population, from the very beginning. The institution enrolled African-Americans prior to Brown vs. Board of Education and one student broke the color barrier in Texas Intercollegiate football in 1953.
Academics
Angelo State offers courses through six colleges: Arts and Humanities; Business; Education; Health and Human Services; Science & Engineering; and Graduate Studies. The university is recognized for its strong undergraduate programs overall. For example, ASU's Physics Department has been recognized as one of the top undergraduate programs in the country. The university supports a young and vibrant Honors Program and continues a long tradition, begun in 1948, of encouraging international studies.
The university is also known for incorporating research into many undergraduate offerings. One recent bachelor's degree recipient, for instance, received the McClung Award for the Best Paper published in the BIOS, the official publication of Beta Beta Beta Biology Honor Society. Another was one of eight graduate students nationally to earn a U.S. Department of Energy Advanced Fuel Cycle Initiative Fellowship to support his graduate research.
Campus
Angelo State University's campus is situated on 268 acres in the center of San Angelo. The campus is lined with native live oak and pecan trees as well as imported palm trees. In addition to being one of the prettiest campuses in the region, it is one of the safest in Texas. The campus has ultramodern facilities with state-of-the-art technology support. ASU is home to the State of Texas Data Center, one of the state's two such facilities, which provide sophisticated computer processing and disaster recovery services for agencies and universities. Additionally, the university operates a 6,000-acre farm with a Management, Instruction and Research Center that includes a state-of-the-art meat laboratory.
Working at Angelo State University
Community is a term often used to describe Angelo State University. This applies to the work culture where core values such as a strong work ethic, communication, caring, loyalty, teamwork and integrity permeate the organization of approximately 1,800 employees. While traditions exist at ASU, so does vision, vision to improve programs and to adapt to society's needs.
Angelo State University offers comprehensive benefits, retirement and work life programs designed to meet the needs of employees and their families. Employee amenities include fitness and dining facilities, tuition fee reimbursement for staff, dependent scholarships, and free Internet access service.
Angelo State University offers job opportunities in teaching, information technology, athletics, student programs, and administrative support, to name a few. The university's employee community is dedicated to preparing and supporting students to discover the potential in their lives and their communities. ASU invites interested individuals to search for job opportunities at http://www.angelo.edu.
Angelo State University is an equal opportunity employer and seeks to build a diverse workforce community.
- Telephone
- 325-942-2168
- Location
-
2601 W. Avenue N
San Angelo
Texas
76909
US
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