Assistant Director of Annual Giving

Wells College
Aurora, NY, US

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Job Details

Primarily responsible for the strategic planning and implementation of annual giving programs to effectively broaden the base of support for the College.  Implement and promote donor outreach activities and communications to build better relationships with our constituents to resource the College and support the College’s mission and goals in conjunction with the Director and colleagues in Advancement. Work with the Director of Annual Giving in the implementation of the annual appeal for budget relieving support for the College.  Responsible for supporting volunteers, implementing recent alumni and undergraduate initiatives, and helping with broad-based annual giving initiatives such as direct mail, personal solicitation, social media and phonathon programs.  Work with the Director to expand, develop and implement comprehensive programs and involve and connect alumni to build stronger ties to the College and encourage attendance at College events, volunteer activity and financial support. 

Duties include but are not limited to: 

Solicitation Program 

Plan and implement alumni solicitations. This includes helping to identify, recruit and manage giving volunteers, provide updates, follow up on requests, provide materials and coordinate solicitations and activities as needed. Maintain relationships with alums to provide the foundation for fundraising work.  Assist Reunion Class Chairs with solicitation efforts, including letter and e-mail campaigns.   Work with Advancement staff to ensure that individuals are solicited, and report progress. Ensure recognition of volunteer efforts as appropriate.  Oversee direct mail solicitation program, personal solicitation assignments, phonathon, and event components of annual giving campaign efforts; identification, recruitment, training and support of volunteers; analysis and evaluation of various solicitation efforts. Assist with updating of databases to monitor, discern and track the appropriate activities with various populations, such as volunteer recruitment, committee assignments, and donors. Record information updates and track contacts in notepad.  Plan and implement a Parents’ fundraising initiative, recruiting parent fund chairs and facilitating the personal solicitation of a select group of Wells parents. Coordinate solicitation and outreach efforts. Plan and implement a Faculty and Staff fundraising initiative, recruiting chairs and coordinating solicitation and outreach efforts. Develop and manage social media giving programs. Manage small portfolio of alumni donors/prospects and conduct 2-3 trips each semester to meet with volunteers and donors and or staff events. Implement cultivation and solicitation strategies with the Advancement team and ensure follow-up activities and stewardship with special attention to recent graduates, current students, parents and faculty and staff. Prepare and run reports for travel and prospect management. Personally solicit for annual gifts. Provide professional, confidential administrative support to the Office of Annual Giving.  Maintain complete files, materials and documentation regarding areas of responsibility within  annual giving activities and programs.


Plan and oversee phonathon solicitations, including fall and spring student efforts on campus. Recruit, hire, train, and supervise student managers and students callers. Prepare training materials and coordinate all event details for the phonathon sessions. Plan, implement, and evaluate strategies to reach phonathon goals, and ensure success for the program. Coordinate all aspects of the Student Phonathon Program, including development of an overall timeline, publicity, recognition for students, and analysis of program. Develop a working knowledge of various student organizations and academic programs.   Prepare and enter logic and run pledge cards. Manage program budget. Compile phonathon statistics and fulfillment results, analyze and prepare reports.  


Participate in implementation of College’s key communications with donors to include monthly e-newsletters, Express, Wells Notes, Donor Honor Roll and special constituency mailings. Maintain information and manage the process of responding to alumni and other individual requests. Monitor and update webpages and social media sites on a regular basis. Help support a strong alumni network using iModules. 

Event Management 

Help facilitate and coordinate alumni/faculty/staff/student involvement in College programs and events, including Reunion and Fall Weekend. Increase attendance and involvement of alumni at events to strengthen their affiliation with the College. 

Other duties as assigned 

Act as a first point of contact for constituent requests, research and respond to those requests in a timely manner.  Assist with the stewardship program, including the writing of thank you notes to donors. Supervise student employees, including assigning tasks and managing their time. Maintain accurate contact information in the database of record.

The ideal candidate should have a bachelor’s degree or equivalent experience and two or more years of experience in fundraising, with outstanding communication, organizational, and interpersonal skills with individuals at all levels of an organization. The candidate would have effective oral and written communication skills with both internal and external audiences, and must be able to work effectively with students and volunteers, and be comfortable with public speaking. The candidate should be proactive, detail oriented, highly motivated, and able to handle multiple and changing priorities, exhibiting excellent organizational and time management skills.   The candidate should have the ability to effectively represent the College and to work effectively in a team environment with a mix of alumni and colleagues. Ability to travel, work evenings, and weekends required. Volunteer management, fundraising, and/or phonathon experience a plus. Strong computer, data management, and analytical skills required, including knowledge of mainframe database operations and reporting. Working knowledge of Excel and Word required; intermediate or advanced Excel skills preferred. Experience in and/or knowledge of the principles and practices of fundraising preferred.


Working at Wells College 

Wells College is a nationally recognized private coeducational liberal arts college located in Aurora, New York, on the eastern shore of Cayuga Lake. It was established in 1868 by Henry Wells, founder of the Wells Fargo and American Express Companies. The College is known as an exceptional value, pairing top quality academic programs with affordable tuition. With a full-time enrollment of about 550 students, Wells boasts small class sizes, an extensive experiential learning program, cross-enrollment with nearby Cornell University and Ithaca College, and a wide range of off-campus study options.

The rigorous academic environment emphasizes close faculty/student interaction, undergraduate research, off-campus study, internships, and active community service and involvement. Wells offers 17 majors and 39 minors, in addition to individualized programs. Formerly a women’s college, Wells became coeducational in 2005.

The scenic Finger Lakes region of central New York is an area known for its beauty and high concentration of outstanding colleges and universities. The village of Aurora is centrally located and provides easy access to metropolitan, cultural, and educational centers — 25 minutes from Ithaca; 1 hour from Rochester and Syracuse; 2.5 hours from Buffalo, Niagara Falls and Canada; and 5 hours from New York City.

Full-time employees are eligible for a wide range of benefits including health and life insurance, 403(b) retirement plan, long-term disability insurance, EAP, course attendance, dependent tuition benefits, 11 paid holidays and vacation, sick and personal time off.

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