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Assistant/Associate Director of Annual Giving, Marketing Strategy and Analytics

Employer
Claremont McKenna College
Location
Claremont

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Administrative Jobs
Institutional & Business Affairs, Alumni Relations & Development, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job location: Claremont


Employment Type: Full-time
Posted data: 2021-11-29
Req: REQ-3617
Equal Opportunity and Nondiscrimination Statement                                    

In addition to its commitment to a harassment-free educational and working environment, the College is an equal employment opportunity employer. The College is committed to a policy of equal employment opportunities for all applicants and employees and complies with all applicable state and federal laws on the matter. The College does not unlawfully discriminate on the basis of race, color, religion, sex (including gender, pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, age, physical disability, mental disability, medical condition or medical leave, marital status, sexual orientation, or any other category protected by law. The College also prohibits the harassment of any employee on any of these bases.

Location:

Claremont, CA

Job Posting Title:

Assistant/Associate Director of Annual Giving, Marketing Strategy and Analytics

Job Details and Requirement:

BASIC FUNCTION

The Office of Annual Giving seeks a sophisticated and experienced marketing and communications professional with a background in direct mail, email, and social media marketing. This position will manage all messaging and marketing projects for Annual Giving, using applied analytics, data analysis, and complex segmentation to advance CMC’s high alumni participation rates in giving as the College embarks on the 75th Anniversary year and public phase of a comprehensive fundraising campaign.

The three primary responsibilities of the position will be to proactively create and manage segmented mass and targeted solicitations, analyze and report on annual giving fundraising efforts, and actively solicit alumni and parents for donations to the College. The successful candidate will have robust writing and communications skills, strong attention to detail, proven ability to manage projects/programs from strategy and creation through successful implementation, and analyze and recommend data-driven marketing decisions from complex data sets.

DESCRIPTION OF DUTIES AND RESPONSIBILITIES

ESSENTIAL FUNCTIONS:

The Assistant/Associate Director will play a pivotal role in delivering highly personalized communications to CMC alumni, parents, and friends, with responsibility for more than 4,000 donors and $1M in revenue annually. Reporting to the Director of Annual Giving, the Assistant/Associate Director works both independently and collaboratively to perform the following essential duties and responsibilities:

  • Direct the project management of multi-channel Annual Giving communications, including overall planning, concept creation, design, and messaging, using data to inform an integrated marketing plan to meet donor acquisition, reactivation, recurring giving, and retention goals in Annual Giving. Ensure on-time delivery of projects, including accuracy of print and electronic mailing lists.

  • Develop and manipulate communications marketing strategy connecting print, electronic, and social media messages with broader Advancement and College goals.

  • Write communications representing multiple voices of alumni, parents, students, staff – including leadership voices – faculty, and the Office of Annual Giving.

  • Create customized messaging and mail schedules that best fit all targeted segments, and take ownership of the full marketing calendar within Annual Giving.

  • Serve as the key relationship manager with strategic marketing partners and vendors such as mail houses, printers, graphic designers, photographers, videographers, web designers.

  • Manage significant budget for direct mail and communications channels.

  • Analyze communication fundraising effectiveness to diagnose weaknesses and highlight scalable success. Initiate A/B testing and similar marketing tactics to improve donor conversion and develop donor and gift forecasting models.

  • Build reports and visual presentations appropriate for both internal use and volunteer groups, identifying growth areas for both annual and major giving.

  • Evaluate data mining capabilities to improve prospect pipeline strategy.

  • Solicit alumni and parents for unrestricted gifts to the College.

  • Update website content and streamline ease of online donating.

  • Represent the Office of Annual Giving at events locally, including ImpactCMC (volunteer weekend), Parents Weekend, Alumni Weekend, Commencement, and Res Publica Society events.

  • Participate in campus-wide events; related duties as assigned.

  • Promote a team atmosphere where creativity, fun, excitement, and a high level of motivation and extraordinary achievement are valued.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

The successful candidate will also be able to perform the following essential functions:

  • Take and follow directions.

  • Work cooperatively with others.

  • Receive and respond appropriately to constructive criticism.

  • Display a positive attitude.

  • Balance multiple tasks and priorities.

  • Performs other essential duties and tasks specific to the position.

QUALIFICATION STANDARDS

EDUCATION: B.A. or B.S. degree required (undergraduate degree from a selective liberal arts institution preferred).

EXPERIENCE: A minimum of four years of project management, data analysis, data visualization, fundraising, and/or mass-communications writing, with increasing responsibility over time, is required, with at least two of those years in fundraising. Prior management experience is preferred.

LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.

REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess knowledge, skills, and ability to be able to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of knowledge skills and abilities.

  • Demonstrated experience in project management required. PMP certification preferred.

  • Statistics background required, advanced use of data analysis or visualization software preferred.

  • Strong writing skills required. Experience with copy-editing and content creation experience preferred.

  • Knowledge of Adobe suite, Canva, or other graphic design software preferred.

  • Exceptional organizational skills, strong follow-through, and an ability to work well with others required. Must be highly detail-oriented.

  • Interpersonal skills and an ability to interface professionally with alumni – including trustees and board members -- parents, administration, faculty, and students are required. Must have the poise and ability to work effectively with high-level donors, the academic community, and colleagues in a cooperative environment.

  • Ability to work independently with minimal supervision required.

  • Knowledge of selective, private higher education landscape preferred.

  • Handle all activities and highly confidential information with patience, discretion, courtesy, tact, and exceptional judgment while working with people from a wide variety of backgrounds required.

  • Knowledge of advanced features of Microsoft Offices suite of products, especially Word, Excel, and PowerPoint, and the ability to learn and apply new computing software applications required.

  • Familiarity with project management tools, such as Basecamp, is required.

  • Expertise with Blackbaud’s Raiser’s Edge software and the Blackbaud Net Community, or experience with similar relational database programs and mass-communication software, is preferred. Experience querying databases preferred.

  • Familiarity with HTML/CSS is preferred.

  • Familiarity with student calling programs is preferred.

  • Ability to motivate others to exceed expectations. Strong customer service background preferred.

  • Must be willing to work flexible hours, including occasional weekends.

OTHER:

HOURS: The regular hours for this are Monday-Friday, 8:00 AM to 5:00 PM. Hours may vary due to the needs of the College or department and will include evenings and weekend work. This position requires a minimum of 40 hours per week.

CLASSIFICATION AND STATUS: This is a full-time, 12 month, exempt level, benefits-eligible position.

Supervisor – AB1825: No

Mandatory Reporter – CA Penal Code: Yes

Responsible Employee – Title IX: Yes

Campus Security Authority – The Clery Act: Yes

SUPERVISORY RESPONSIBILITY: This position does not have any direct reports, but may serve in the Director’s absence.

REPORTS TO: Director of Annual Giving.

GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.

BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned and compliance with requirements cited in this job description.

ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA). Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. Duties and responsibilities can change and develop over time, accordingly the College reviews job description on a periodic basis and may make changes of business necessity.

AT-WILL EMPLOYMENT: Employment with the College is “at-will” meaning that the terms of employment may be changed with or without notice, with or without cause, including, but not limited to termination, demotion, promotion, transfer, compensation, benefits, duties, and location of work. There is no agreement express or implied between the College and you for continuing or long-term employment. While the College has every hope that employment relationships will be mutually beneficial and rewarding, employees and the College retain the right to terminate the employment relationship at will, at any time, with or without cause. The President is the only person who can modify or alter the at-will employment relationship.

Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law.  Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490.  All applicants must complete and submit an online application to be considered for an open position.

Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile liability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.

Disability Accommodations                                                                                    

In compliance with applicable laws ensuring equal opportunities to qualified individuals with a disability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a disability if the disability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are based on the merit and not an individual’s disability.               

An applicant or employee who requires an accommodation should contact the immediate supervisor and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request disability accommodation for any part of the application or hiring process, please contact Human Resources at (909) 621-8490 or [email protected] for assistance.

Organization

As one of the nation's most selective private liberal arts colleges, CMC sits among the intellectually-stimulating, socially-fulfilling, seven-college community known as The Claremont Colleges, a system modeled after England's Oxford University. Founded in 1946, CMC is the youngest of the nation's top colleges and enrolls approximately 1,200 students.

Claremont McKenna College (CMC) educates its students for thoughtful and productive lives and responsible leadership in economics, government and public affairs. CMC's strong grounding in the liberal arts, together with its emphasis on economics, government, and international relations, attracts students who approach education pragmatically and who intend to make a difference in the world. With this broad-based foundation graduates leave CMC well prepared for the challenges of the 21st century. Many go on to pursue careers in law, business, government, foreign service, international relations, public policy, museum administration, science and education, or to pursue graduate study.

The College's cutting-edge research institutes provide students unprecedented opportunities to work alongside their professors and discover how what they learn in the classroom links to life in the world behond. The world comes to Claremont McKenna through a vibrant and renowned speakers series in which world leaders, thinkers, artists and visionaries visit campus through the Marian Miner Cook Athenaeum and other public programming.

In September 2007, Robert A. Day, the Founder and Chairman of The TCW Group, Inc., pledged a $200 million personal gift to establish the Robert Day School of Economics and Finance and its unique programs. This was the largest recorded gift to a liberal arts institution, the largest gift in the field of finance and economics, and among the top 20 largest gifts ever given to a college or university. Through his generosity, the Robert Day School of Economics and Finance now offers multiple programs, including a Master of Arts in Finance degree.

While many other colleges champion either a traditional liberal arts education with emphasis on intellectual breadth, or training that stresses acquisition of technical skills, Claremont McKenna College offers a clear alternative. Instead of dividing the liberal arts and the working world into separate realms, education at Claremont McKenna is rooted in the interplay between the world of ideas and the world of events. By combining the intellectual breadth of the liberal arts with the more pragmatic concerns of public affairs, CMC helps students to gain the vision, skills, and values necessary for leadership in all sectors of society.

In addition to its dedication to teaching and learning, the College is a center for scholars who are engaged in research that can enlighten a society intent on finding solutions to its economic, political, social, and environmental problems. Ongoing research at CMC is contributing to the body of knowledge in areas such as the effects of government regulations upon the economy, toxic waste, juvenile justice, changes of enzyme systems in humans, and the ecology of desert regions.

The Research Institutes are perhaps our clearest example of the linkages forged at CMC between research, teaching and learning. Here, students serve as assistants to, and collaborators with, their teachers, co-authoring scholarly articles and presenting papers to academic bodies, corporations, political organizations and government agencies. They test theories in the public marketplace and actively seek answers to questions of broad social importance.

In recent years CMC has gained national recognition as one of the top liberal arts colleges in America. This recognition can be attributed, in part, to CMC's mission which acknowledges its obligation for service to the larger scholarly community through faculty contact with business and with government, a process that enriches both the outside world and the campus itself. Also contributing to CMC's national reputation are the accomplishments of its almost 8,000 alumni. Today, about seventy percent of CMC's graduates go on to advanced degrees at prestigious institutions, and one in eight graduates holds a position in top management.

Princeton Review Claremont McKenna College from Claremont McKenna College on Vimeo.

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