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Program Manager - Business Development

The University of Tennessee, Knoxville
Knoxville, TN

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Job Details





Regular Full-Time, Market Range 12


The Haslam College of Business at the University of Tennessee, Knoxville, invites applications for a full-time, exempt Program Manager for Business Development.  The Program Manager will design, implement, and oversee delivery of business development processes for one or more of the 4+ residential programs offered by the Graduate & Executive Education area of the Haslam College of Business.  The position serves as a subject matter expert in the area of business development, providing guidance to program directors.  The Program Manager is responsible for implementing programs to meet enrollment objectives and delivering desired margins to the college.


The successful Program Manager will work actively with internal and external university partners to launch and monitor the complex and inter-connected programs that support business development for future classes.  The successful candidate for this position will have specific expertise in the graduate education needs of working professionals as well as digital marketing, sales, and more traditional methodologies of business development.


Responsibilities include optimizing overall lead flow through outsourced program-specific business development efforts, digital marketing, enrollment advisor support, general recruitment project management, interpretation and application of lead source data and marketing metrics, and ensuring the appropriate use of data in allocating budgets for future business development efforts.




  • Performs all aspects of coordination and planning for business development processes for programs within the assigned area of responsibility.
  • Plans procedures, processes, services, and systems related to lead generation, alumni lead referral, and overall business development.
  • Identifies opportunities and develops new business development programs for assigned program(s) within GEE.
  • Reviews policies and requirements to ensure compliance with Haslam branding guidelines and UTK Graduate School admission standards.
  • Identifies and investigates process delays and solves problems with prospective students, program Directors/Managers and UTK Graduate Admissions.
  • Engages in cross-functional training and networking to facilitate adoption of business development methods with proven success in other programs. Modifies methods to drive desired outcomes for business development efforts for assigned program(s).
  • Coaches and mentors other program staff and directors in business development-related efforts.
  • Researches, identifies, and proposes new opportunities to expand business development efforts.
  • Promotes business development for the assigned program(s) and works with external constituents to facilitate these efforts.
    • Selects methods, techniques, and evaluation criteria for business development programs used to support lead generation and other specified GEE objectives, including attainment of enrollment goals.
    • Uses innovative solutions to increase efficiency and/or resolve issues, including modifying business development program efforts when competing policies and/or objectives are present.
    • Develops marketing plan and related budgets and contracts for review by GEE executive team leadership and submission to the appropriate university office and/or vendor.
    • Leads the development of program-specific business development messaging in collaboration with program staff and external vendors.
    • Interprets requests for information and/or support by vendors, prospective students, etc. and determines how best to meet these needs, including when and where to submit any needed reports, forms, and/or documents.
    • Investigates and mitigates potential negative impacts of routine challenges related to business development efforts. Negotiates terms and conditions if necessary to resolve problems.
    • Administers contract agreements with key suppliers and works with appropriate parties on any needed corrections.
    • Acts as a liaison between the university and external stakeholders, specifically external business development vendors, prospective applicants, and corporate partners.
  • Gathers, compares, and analyzes lead source and other data to make recommendations for future operations and business development program efforts.
  • Gathers, analyzes, and synthesizes data to create complex reports such as the weekly BD and lead source reporting.
  • Conducts needs assessments and analysis of work effectiveness such as the CRM lead analysis.
  • Supports development and administers budget for business development efforts.
  • Directs the financial activities related to business development
  • Submits proposals to secure funding.

  • Qualifications


    Required Qualifications and Experience:

    • Four (4) years of relevant experience, or an equivalent combination of education, training, and experience.

    Desired Qualifications and Experience:

    • Six (6) years of relevant experience, or an equivalent combination of education training, and experience.

    Knowledge, Skills and Abilities:



    • Demonstrated knowledge of applicable marketing, sales, and business development processes.
    • Demonstrated knowledge of the working professional, particularly as it relates to higher education needs.
    • Excellent communication skills related to sales/business development (public speaking, writing, and one on one).
    • Analytical skills.
    • Ability to establish and maintain effective working relationships with individuals and groups.
    • Ability to successfully work as a member of a team.
    • Ability to communicate effectively, both orally and in writing.
    • Ability to provide work direction to alumni volunteers and peer/support staff.

    Job: Other Professional
    Primary Location: US-Tennessee-knoxville
    Organization: Mba Program
    Schedule: Full-time
    Job Posting: Aug 31, 2021, 7:24:52 AM


    Working at The University of Tennessee, Knoxville

    Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

    UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

    The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

    Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

    As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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