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Director of Public Relations, Marketing, and Government Relations

Chabot-Las Positas Community College District
District Office - Dublin, 7600 Dublin Blvd., 3rd Floor, Dublin, CA 94568

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Job Details

Job Title:

Director of Public Relations, Marketing, and Government Relations

Position Type:


Position Code:




Pay Rate (or Annual Salary):

$157,273 - $186,792/annual

Job Location:

District Office - Dublin, 7600 Dublin Blvd., 3rd Floor, Dublin, CA 94568


Public Relations, Marketing & Government Relations

Job Summary:

The Chabot-Las Positas Community College District is seeking a Director of Public Relations, Marketing, and Government Relations for the District Office in Dublin, California.

MANAGEMENT RESPONSIBILITY The Director of Public Relations, Marketing, and Government Relations is a position designated by the Board of Trustees of the Chabot-Las Positas Community College District. The incumbent is responsible for the satisfactory completion and/or coordination of the listed duties and responsibilities either directly or through administrative review. The incumbent is charged by the Board of Trustees with the satisfactory implementation of Board policies and District procedures as applicable to the position.

Note: For the purposes of this job announcement, the term “district” refers to the four entities that comprise the Chabot-Las Positas Community College District: the District Office, Maintenance & Operations (M&O), Chabot College and Las Positas College.

Under direct supervision of the Chancellor, this position will plan, organize, direct, and evaluate a variety of activities in order to develop and maintain a strong public image for the District and advance the goals and objectives of the District at the local, state, and national levels. The Director will design and implement a district wide brand, including an enrollment marketing communication strategy to support the District’s mission and strategic goals; direct the Districtwide marketing efforts for student recruitment; promote and market events; provide leadership in communications support; develop and direct strategic goals and efforts as they relate to public relations, government relations and community relations; and oversee multimedia for marketing communication activities of the District.

The Director of Public Relations, Marketing, and Government Relations shall be selected by the Governing Board upon the nomination of the District Chancellor.

NOTE: This class specification is not necessarily all-inclusive in terms of the duties and responsibilities.

Representative Duties:

The following duties are typical for this classification. Incumbents may not perform all the listed duties and/or may be required to perform additional duties not listed, but within classification.

1. Coordinate, set goals and direct all communications and public relations activities for the Chabot-Las Positas Community College District;

2. Serve as official District spokesperson and act as primary liaison with the news media; maintain an active and cooperative relationship with the media and key community/public agencies;

3. Design, set goals and implement annual district wide brand and enrollment marketing communications strategy to assist the colleges;

4. Provide leadership and management on marketing communications activities including market research, multimedia, social media content management, district website design and social media sites;

5. Provide leadership support to Chancellor with communications including strategic messaging and strategy; written communications, presentations, resolutions, talking points/speeches, event support, and public relations strategy and opportunities;

6. Develop and maintain a District-wide government relations program, including the District’s political advocacy, reviewing, monitoring, and advising on pending legislation; assessing legislative priorities and recommending legislative programs;

7. Provide crisis communications support to colleges and District;

8. Work with the Chancellor to identify resource opportunities;

9. Advise the Chancellor, Board of Trustees, administrators, faculty, staff, and students regarding current and potential public relations needs, concerns and opportunities;

10. Coordinate, prepare, and supervise the release of official District and Board of Trustees’ news releases;

11. Coordinate and direct selected special events, such as tours, visits and press conferences with foreign dignitaries and public officials;

12. Develop and maintain a system of internal and external communications designed to keep District employees and the general public informed of legislation, District events, and accomplishments, as appropriate. Write, edit, and supervise the production of several District publications including newsletters, brochures, fliers, and posters;

13. Develop, implement and promote strategies to advance District initiatives to legislators, elective officials, officers and staff of other governmental and community agencies, and maintain an active, cooperative relationship with legislators and their staff as well as legislative advocacy staffs of state and national community college associations;

14. Serve as District legislative liaison; review, analyze, monitor, and advise the District, Colleges, and Board of Trustees on pending legislation at the local, state, and national levels. Provide analysis in both oral and written reports;

15. Coordinate necessary revisions of district policies and administrative regulations as appropriate. Participate actively in the development of long-range and strategic plans for the District and Colleges;

16. Assist in the development of testimony for presentations by the Chancellor and members of the Board of Trustees before local, state, and national legislative committees and commissions, as well as for presentations to public and private sector organizations at the local, state, and national levels;

17. Develop budget recommendations and control budget for assigned programs and activities;

18. Direct the work of staff, consultants, graphic artists, printers, photographers, and others involved in projects and programs of the Office of the Director of Public Relations, Marketing and Government Relations;

19. Serve as a member of the District senior leadership team and other committees as assigned;

20. Perform related duties as assigned.

Minimum Education and Experience:

An equivalent combination of education and experience which indicates possession of knowledge and skills required to perform the duties of this position.

Qualified candidates will possess a Master’s degree from an accredited college or university AND three years of related work experience in the marketing/communications/public relations field.

Demonstrate sensitivity to and an understanding of the diverse academic, socioeconomic, cultural and ethnic backgrounds of community college students, including those with physical and/or learning disabilities.

The Director of Public Relations, Marketing and Governmental Relations must be able to provide his or her own transportation to perform work-related duties.

Minimum Qualifications:

Knowledge, Skills, and Abilities

1. Marketing and communications techniques and practices.

2. Current trends in marketing and ability to provide a marketing perspective to District administration.

3. Principles and practices of public policy development and legislative processes.

4. Mass communication media, including traditional and digital communications.

5. Principles and practices of writing for marketing, public relations and communications.

6. Evidence of successful work experience of increasing responsibility and demonstrated abilities that include the following:
a. Success in marketing and recruitment activities in higher education;
b. Experience and knowledge working on issues that apply to educational institutions;
c. Knowledge of a variety of technologies to enhance efficiency, customer service, and office operations;
d. Extensive and successful experience in respectful and sensitive communications with people at all levels within organizations, who are diverse in their cultures, language groups, and abilities;
e. Demonstrated oral and written communication skills, including persuasive public speaking;
f. Budget management, including statistical and financial reporting;
g. Demonstrated skill in marketing techniques, website management, promotional materials production, and event coordination;
h. Demonstrated success in working with representatives from governmental agencies and educational institutions;
i. Experience working in a team environment to accomplish the goals and priorities.

7. Ability to assess legislative initiatives and priorities at all levels of government.

8. Ability to work irregular hours, including weekends or evenings when necessary.

9. Ability to work cooperatively and responsibly with all segments of the District and community at large.

10. Ability to serve as an effective representative of the District and Chancellor.

Physical Demands and Working Environment:

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Performance of the duties of this job may include the following physical activities: standing, walking, stooping, reaching and manipulating (lifting, carrying, moving) light to medium weights of 10-30 pounds, sitting for prolonged periods of time; visual acuity for reading numerical figures; good hand-eye coordination; arm, hand and finger dexterity, including ability to grasp; and visual acuity to use a keyboard, operate equipment, and read application information. Performance of the duties of this job frequently involves sitting, reaching with hands and arms, talking, and hearing. This position also involves regular travel to various locations.

EEO Statement:

It is the policy of this District to provide equal opportunity in all areas of
employment practices and to assure that there shall be no discrimination against
any person on the basis of sex, ancestry, age, marital status, race, religious
creed, mental disability, medical condition (including HIV and AIDS), color,
national origin, physical disability, family or sexual preference status and other
similar factors in compliance with Title IX, Sections 503 and 504 of the
Rehabilitation Act, other federal and state non-discrimination regulations, and its
own statements of philosophy of objectives. The District encourages the filing of
applications by both sexes, ethnic minorities, and the disabled.

Posting Number:


Open Date:


Close Date:


Open Until Filled:


Notification to Applicants:

The Chabot-Las Positas Community College District reserves the right to close or not fill any advertised position

Instructions for Personal Qualifications Statement:

The purpose of the personal qualifications statement is for you to provide information on how your education and experience relate to the requirements and duties of the position. There is no form to complete. Applicants are requested to provide their personal qualifications statement by uploading a document, the same way as you do for your cover letter.


Working at Chabot-Las Positas Community College District

Chabot and Las Positas Colleges both aim to provide an educational foundation for transfer to the four-year college/university, career and technical education (CTE) certificates, and life-long learning opportunities. The combined student population of more than 29,000 students includes those from throughout the Bay Area, and Central Valley, as well as from other states and more than 40 foreign countries.

• Educational Excellence forms the foundation of our district and governs the planning, implementation, and evaluation of everything we do

• Curriculum Relevancy ensures that our students benefit from the latest and most innovative curriculum available; this requires constant, active improvement

• Community Collaboration with local business, government, educational institutions, civic organizations, community groups, science, and industry partners results in a team effort to provide educational opportunities that best serve our students and our community

• The Chabot-Las Positas Community College District (CLPCCD) celebrates more than 50 years of educating the San Francisco East Bay

• CLPCCD adds approximately $508.9 million in annual income to its East Bay service area

Chabot College has delivered education opportunity to our communities through excellent transfer, degree, career technical and lifelong learning programs. Chabot is the birthplace of model support services such as the Puente, Daraja, and Early Childhood Mentor-Teacher Programs. Ours is a story of student success and a democratic commitment to equal access to excellence in education for all.

Puente Project

A highly-acclaimed program founded at Chabot College in 1981 which explores the Mexican American/Latino experience and has served thousands of California students. Community colleges with Puente programs transfer 44 percent more Latino students to the University of California than colleges without Puente.

DARAJA Project

Offers academic support services and a curriculum focused on African-American literature, history, and issues. Daraja students do better in school and transfer to four-year universities at a higher rate.

Las Positas’ rich course offerings prepare students for degree and certificate completion, transfer to a four-year university, basic skills for success in college, and job retraining. Students are also able to study in career programs designed by the faculty and the community to meet local workforce demands.

Engineering Tech Partnership

Lawrence Livermore National Laboratory (LLNL), Alameda County Workforce Investment Board (WIB) and Las Positas College (LPC) established a 24-month academic program to provide a technical education and hands-on training for veterans. The new Engineering Technology Program at Las Positas is designed to help veterans develop the skills and training needed for engineering technician careers and establishes a pipeline of qualified candidates for LLNL and other Bay Area employers such as NASA and Sandia and Lawrence Berkeley national laboratories.

Viticulture and Business Program

The college’s award-winning Viticulture and Winery Technology Program partners with the historic and thriving Livermore Valley wine industry. The Business Program, the college’s most popular major, provides training for area businesses, including an industry-specific Retail Management Program, and sponsors a Business and Entrepreneurship Speaker Series.

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