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Digital Marketing Hubspot Architect / Analyst

Employer
Life Chiropractic College West
Location
Life Chiropractic College West HQ - Hayward, CA, 94545

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Job Details

Job DetailsJob Location Life Chiropractic College West HQ - Hayward, CAPosition Type Full TimeEducation Level 4 Year DegreeJob Shift DayJob Category MarketingDescription ABOUT US

Life Chiropractic College West (Life West), is a leader in chiropractic education is currently seeking a Digital Marketing professional. Our dedicated focus on the profession sets us apart from other institutions making our doctoral and continuing education programs some of the most sought-after in the world.

Through a leading-edge curriculum and clinical training experience, we provide graduates with the knowledge, skills, philosophies, attitudes, and competencies to be the best in their field. Life West also empowers transformation. We believe that an outstanding education provides opportunities and resources far beyond the classroom experience. Our mission is to support the full career lifecycle from the classroom to retirement.

CORE VALUES

The vision of Life West is to create a brighter future for humanity through graduating chiropractors who have a deep understanding of service, and of the innate potential of the human body to heal and adapt to its environment. The Doctor of Chiropractic program prepares graduates for personal and professional fulfilment in a climate of giving, doing, loving and serving from a place of abundance.

PURPOSE

We aim to create compelling lead generation journeys with captivating brand stories. Life Chiropractic

College West is looking for a Digital Marketing / SEO/SEM/GDN Specialist who is passionate about

planning and building digital engagement and customer journeys, and thrives working on complex projects in a fun but fast-paced environment. You will work closely with the Admissions department and the marketing team to concept and build brand marketing campaigns, recruitment campaigns, and customer relationship workflows in multi-channel campaigns. You will help ensure campaigns are compelling across all channels and are consistent with the brand aesthetic, and drive awareness, engagement, and conversion through a data-driven approach. You will keep up with best practices, maintaining knowledge of the latest tactics and technologies in addition to our audiences and the competitive landscape. Advanced knowledge of Hubspot, Google Analytics, Display, Adwords, Keywords, SEO, SEM, Social Media ad management, and key advertising, messaging and lead generation principles are essential to this role.

RESPONSIBILITIES

  1. Assist the Executive Director of Admissions, Marketing Director, and teams by collaborating with cross-functional teams at all levels of the company to deliver best-in-class digital campaigns, sales enablement, and process solutions including but not limited to:
  • Admissions and Recruitment teams to drive enrollment enquiries
  • Rugby, Esports, and other athletic teams to amplify performance, scholarships, and rankings
  • Audience-based repermissioning, lead generation, lead nurturing
  • Help lead a data-integrity committee to influence best practices and processes to maintain quality contact information across all departments
  • May support cross-functionality and branding with the following departments:
  • Institutional Advancement to maximize event attendance and giving programs
  • President’s Office to expand brand positioning and name recognition
  • Health Center to attract new patients
  • Life West Magazine and Campus website
  1. Concept, plan, collaborate, and build innovative, multi-channel lead-generation and nurture campaigns that focus on awareness, amplification, activation, conversion, and delighting our audiences leveraging Hubspot, social, and Google Search and Display Network.
  2. Google Adwards, SEO, SEM
  3. Google Display Ad Management
  4. Social Media Ad Management
  5. Collect and document stakeholder business requirements
  6. Build and maintain dynamic lists, audiences, and personas
  7. Support the campaign lead to concept, plan, collaborate, and build innovative, multi-channel lead-generation and nurture campaigns that focus on awareness, amplification, activation, conversion, and delighting our audiences leveraging Hubspot and some Wordpress
  8. Support department’s adoption and use of Hubspot by conducting training and open office hours
  9. Handle multiple projects and work efficiently in a deadline-driven environment, without sacrificing quality
  10. Innovate, develop, test, and refine tactics based on research, insights, and best practices
  11. Stay on top of industry trends and share them with the team
  12. Learn the needs of the business and influence what we do
  13. Track KPIs, ROI and provide insights and reporting based on lessons learned and deep data analysis
  14. Track projects including time estimation, time spent, status updates, and all client communication

GENERAL PERFORMANCE STANDARDS AND EXPECTATIONS

In addition to satisfactory performance on all of the responsibilities for this position, all College employees must fulfill the following basic performance expectations:

  1. Values, Mission and Goals: All employees are expected to know and work by the College's values, mission and goals as set out in the college Strategic Plan.
  1. Customer Service: All College employees will strive to provide outstanding customer service to everyone they serve including students, the community and fellow employees.
  1. Grooming and Appearance: College employees are expected to maintain a neat and professional image at all times. When issued, College personnel must wear uniforms, and maintain a neat, clean, and well-groomed appearance.
  1. Safety Awareness: College employees are expected to work diligently to maintain safe and healthful working conditions, and to adhere to proper operating practices and procedures designed to prevent injuries. Employees are required to wear personal protective equipment as provided, depending on the position.
  1. Attendance Standards: College employees are expected to attend their work assignments and schedules at all times, pursuant to the College's Employee Handbook.
  1. Training: College employees are expected to attend College-provided training sessions and meetings when deemed necessary or required.
  1. Continuous Improvement: College employees are expected to give attention to continuous assessment and improvement of the position's assigned set of duties and responsibilities.

SKILLS & EXPERIENCE: EDUCATION & TRAINING REQUIREMENTS

BFA or BA in Digital Marketing, Advertising or work-experience equivalent

  • At least 3-5 years architecting Hubspot and have expertise across all platform functions in Marketing, Sales, & Support
  • Higher education marketing experience preferred
  • At least 5-10 years in a digital marketing role as the builder of multi-channel solutions
  • High technology acumen who lives to innovate the martech stack
  • Have the curiosity and creativity to test new ideas and passionate about innovating to improve business results and processes
  • Have an innate sense of human behavior and what attracts engagement
  • Have B2C experience
  • Proven track-record for getting results
  • Must have a sophisticated sense of layout and typography with an astute attention to detail
  • Have strong organizational skills
  • Strong work ethic who is a self-starter and works will independently
  • Have a customer-centric mindset to build positive relationships with our internal stakeholders as “clients”
PREFERRED QUALIFICATIONS

  • Experience and understanding of HTML/CSS
  • Experience digital design for email, mobile, and web
  • App and Web UX/UI experience preferred
  • Knowledge and experience of WordPress
  • Agency experience a plus
  • Ad copy writing a major plus
ETHICS REQUIREMENTS

Provide professional services with integrity

  • Provide professional services objectively
  • Maintain the knowledge and skill necessary to provide professional services competently
  • Be fair and reasonable in all professional relationships. Disclose conflicts of interest
  • Protect the confidentiality of all client information
  • Act in a manner that demonstrates exemplary professional conduct
  • Provide professional services diligently
PHYSICAL DEMANDS

  1. Nature of work requires an ability to operate standard business office equipment.
  2. Requires ability to communicate and exchange information, collect, compile and prepare work documents, set-up and maintain work files.
  3. Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.

WORKING CONDITIONS

  1. Work performed in a general office environment.

Life Chiropractic College West (LCCW)) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities, and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, LCCW does not discriminate based on race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs.

For additional information, please submit your questions to [email protected].

EMPLOYEE ACKNOWLEDGMENT

I have read this job description and discussed it with my supervisor.

Organization

Working at Life Chiropractic College West

Leadership and Innovation

Life Chiropractic College West, which offers a Doctor of Chiropractic degree, is internationally recognized for leadership and innovation in chiropractic education. The curriculum at Life West features an integrated emphasis on chiropractic philosophy and technique which draws passionate students from around the world. Life Chiropractic College West provides solid academic and clinical experience through our 12 and 14 quarter program options. The Life West learning community is known for its diversity, integrity and co-operative spirit.

What Makes Life West Distinct?

What makes Life West distinct from other chiropractic schools, is that Life West students are trained in over 13 different chiropractic techniques, providing excellence in hands-on chiropractic education. Life West provides a well balanced approach to education, integrating the fundamental elements of practitioner success: science , technique, philosophy and business skills. Our location is fantastic! You will find us in the heart of the San Francisco Bay Area where our location gives students an unparalleled experience in lifestyle as well as access to a wide variety of mentorship and career opportunities.

Graduate Success

Life West graduates are well prepared for their career, with a strong foundation in the sciences, a deep understanding of the chiropractic philosophy, hands-on practice using cutting-edge technology as well as specialized training in innovative chiropractic techniques. Find out for yourself why our graduates are so delighted with the education they received at Life West.

A Bigger Mission

The Doctor of Chiropractic program has a huge mission: “Creating a Brighter Future for Humanity”. How do we make that happen? Life West delivers a curriculum and clinical training experience which provides Life West graduates with the knowledge, skills, attitudes, and competencies to uniquely serve the health care needs of the community as a chiropractor. Want to know more? Be sure to read our entire mission and purpose statement to find out more. Life West is also committed to the contribution of academic and clinical research to the body of knowledge available to and for the chiropractic profession.

At Life West, our program prepares the chiropractor to function as a specialized health care provider, offering care on a direct-access, initial contact basis. This care focuses on the relationship between the structure of the human body, especially the spine, and the function of the human body as coordinated by the nervous system. A chiropractor places specific attention on the relationship between the skeletal structures of the body and the nervous system and how this relationship may affect the restoration and preservation of health.

A Focus on Clinical Excellence

Our Doctor of Chiropractic program prepares Life West graduates to provide for the health care needs of patients through excellent assessments, diagnostic competencies and superior patient management skills. Life West graduates are taught how to provide patient care on an independent basis, to co-manage patient care in cooperation with other members of a patient’s health care team, to consult with other providers as required by a patient’s needs and to refer patients to other providers consistent with the best interests of the patient. Life Chiropractic College West prepares graduates to become teachers of healthy living strategies, health risk avoidance approaches and wellness promotion concepts.

A Well-Balanced Chiropractic Education

At Life Chiropractic College West, students learn chiropractic history, philosophy, and principles as a foundation for the practice of chiropractic. Life West trains graduates as Doctors of Chiropractic to function as primary health care providers, with the ability to evaluate the health status of their patients and to consult and refer patients within and throughout the health care professions in accordance with their professional judgment. Life Chiropractic College West promotes the growth and development of the profession through education and research in chiropractic principles and practice. Life West encourages students to develop a high standard of ethics, so that they may better serve their patients, the public, and the profession. Life Chiropractic College West encourages students to communicate freely with members of other health care professions as well as with members of the chiropractic profession. Life Chiropractic College West seeks to inspire its students to become active in their respective communities and to work for the betterment of the human condition. Life West students are encouraged to be teachers charged with the responsibility of educating the public on health and its achievement through chiropractic care. After graduation, Life Chiropractic College West offers a postgraduate education program enabling Life West graduates and others to maintain and improve their professional skills.

Life Chiropractic College West is accredited by the Commission on Accreditation of the Council on Chiropractic Education, an agency recognized by the U.S. Department of Education.

Life Chiropractic College West shares a history with Life University. In March 1981, the efforts of Dr. George Anderson, Dr. George Wentland, and Dr. Sid E. Williams, then president and founder of Life Chiropractic College (now Life University), were instrumental in forming what is today Life Chiropractic College West. Life University maintains a close relationship with Life Chiropractic College to this day.

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