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Manager of Web Communications

University of Rhode Island
Kingston, RI

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Posting Number:


Job Title:

Manager of Web Communications

Position Number:






Position Type:

Professional Staff


PSA/NEA - Professional Staff Assoc

Pay Grade Level:


Pay Grade Range:

$64,296 - $97,689

Status :

Calendar Year, Full-time, Permanent


Communications & External Comm


Please note: Job applications must be submitted directly online only at: (

Campus Location:


Grant Funded:


Job Description Summary:

APPLICATION DEADLINE: This is an open until filled search. First consideration will be given to applications received by August 27, 2021. Second consideration may be given to applications received by September17, 2021. Applications received subsequent to second consideration date (September 17, 2021) may not be given full consideration.



Responsible for managing the strategic development, content generation, and implementation of web sites, and other digital communications to advance the University’s mission. Work collaboratively across the department to support communication goals and objectives. Work closely with Information Technology Services (ITS) to support and expand appropriate internal and external online communication for all academic and administrative departments and units. Support annual digital marketing and advertising team efforts.

Duties and Responsibilities:


Provide leadership, development, ongoing support, and maintenance for digital publishing at the University of Rhode Island.

Participate as a member of the External Relations & Communications management team, responsible for working together to advance the URI brand and communications and marketing for the institution.
Collaborate with leadership in academic and administrative departments to develop strategic, effective, industry-leading web sites and digital communications. Collaborate with ITS and vendors to identify, select, deliver, design, customize, and support appropriate web services and technologies.

Work in coordination with ITS to develop, implement and disseminate University web branding guidelines, visual standards and policies.
Support annual digital marketing and advertising team efforts with back end Google Tag Manager strategy and implementation, analysis of campaign Google analytics, outcomes, and recommendation for changes in web design for future programs.
Provide expert guidance on content strategy, information architecture, and user experience.

Provide authoritative technical and creative consultation and support to University departments and units in the areas of web publishing and related digital technologies.

Recommend and implement strategic and technological direction for public-facing online initiatives at the University, including web publishing, social media, and other digital communications.
Maintain a high level of understanding of current industry best practices within the realm of web publishing, web and digital communications, and social media in higher education.
Conduct user testing and evaluation of web sites, pages, and technologies; analyze results and make recommendations.
Review the current digital publishing model at the University of Rhode Island and recommend a strategic planning direction for the future.


Support University departments in the development, migration, and maintenance of legacy websites into a University-wide content management system.

Work with all units at the University in the creation of digital communications for promotion, recruitment, retention, alumni outreach, fundraising, and general image-building purposes.
Collaborate with ITS to conduct workshops, develop documentation, and provide end-user consultation in support of the University’s web and digital communication goals.
Conduct basic administration tasks as necessary to support web publishing.
Collect and analyze complex data sets, including web analytics.
Provide off-hours on-call support for weather-related communications and online crisis communications.
Perform other duties as required.


Macintosh hardware and word processing software, content management, web publishing, web analytics, and spreadsheet software; digital printers, copy and fax machines. HTML. CSS.

Required Qualifications:


1. Bachelor’s degree.

2. Minimum of five years of progressively responsible experience in the development and support of web sites.

3. Demonstrated experience in developing and advocating for web policies and best practices.

4. Demonstrated experience with modern HTML and CSS standards.

5. Demonstrated experience with web content management systems (including WordPress) and graphic design tools (such as Photoshop).

6. Demonstrated experience developing and providing user documentation, training, and support.

7. Demonstrated analytical and organizational skills.

8. Demonstrated strong interpersonal and verbal communication skills.

9. Demonstrated proficiency with written communication skills.

10. Demonstrated ability to work independently on multiple assignments.

11. Demonstrated ability to work collaboratively as part of a team.

12. Demonstrated ability to make technical information understandable by and accessible to non-technical audiences.

13. Demonstrated supervisory experience.

14. Demonstrated experience with Google Analytics and tag.

Preferred Qualifications:


1. Minimum of five years of progressively responsible experience in the development and support of web sites in a higher education environment.

2. Demonstrated experience with WordPress development.



Environmental Conditions:

The incumbent is not substantially exposed to adverse environmental conditions.

Posting Date:


Special Instructions to Applicants:

Please attach the following 4 (PDF) documents to your online Employment Application:
(#1) Cover letter.
(#2) Resume.
(#3) “Other Document – References" – the names and contact information of three professional references (pdf doc)
(#4) “Other Document” – A document, not more than five pages long, with examples of your recent, relevant work. (This may include links, websites, PDFs, photos of prior projects, etc.)

Quicklink for Posting:


The University of Rhode IslandURI Picture 1

Founded in 1892, this land and sea grant university is the flagship public research institution in Rhode Island, enrolling more than 14,500 undergraduate students and 2,000 graduate students.

Thinking big
URI is home to some of today’s leading innovators, discoverers, and creative problem solvers and is known regionally and worldwide for its big ideas and pioneering research in such areas as environmental studies, neuroscience, biotechnology and life sciences, engineering, marine sciences, forensic sciences, pharmaceuticals, behavioral sciences, and public health promotion. A strong core of traditional academic disciplines provides the foundation for all specialized, professional, and applied areas of study. The University receives about $60 million annually in federal funding for research across 87 undergraduate and 70 graduate degree programs.

Motivated students, engaged faculty

Nearly 23,000 students applied for fewer than 3,300 openings in the 2017 freshman class, which boasts an average grade point average of 3.54. The 17 to 1 student/faculty ratio allows for personal attention and rewarding teaching experiences. Approximately 87 percent of faculty hold terminal degrees. In 2018 URI produced two Fulbright Scholars, five Boren Scholars, a Truman Scholar, and was named a one of the country’s top Gilman scholar-producing schools. URI’s commitment to diversity is demonstrated through its student body, with 43 states and 65 nations represented and 20 percent of students identifying as persons of color, a 65 percent increase since 2008.

Four campuses, one community

URI’s main campus is located on 1,248 acres in rural Kingston, where the campus core — including a quadrangle surrounded by handsome granite buildings — is listed on the National Register of Historic Places. Six miles from Rhode Island’s beaches, this campus is conveniently situated along the Boston to New York corridor. The University’s renowned Graduate School of Oceanography is located at the 165-acre Narragansett Bay Campus. The Alan Shawn Feinstein College of Education and Professional Studies brings higher education to downtown Providence. Nearby, the 133,000-square-foot Rhode Island Nursing Education Center URI Picture 2includes unparalleled simulation labs. The W. Alton Jones Campus — 2,300 acres of forests, lakes, and farmland in West Greenwich — provides a secluded setting for academic research, environmental education, business meetings and special events.


Investing in the future
Since 2007, the University has invested $607 million in campus capital projects, including: a $150 million engineering complex, due to open in 2019; Brookside, another new apartment-style residence hall, 2019; a Welcome Center, 2018; the Rhode Island Nursing Education Center, 2017; Beaupre Center for Chemical and Forensic Sciences, 2016; and Avedisian Hall, home to the College of Pharmacy, 2012.


Expertise on demand

The University is home to several centers of expertise that tackle some of society’s most vexing challenges. The George & Anne Ryan Institute for Neuroscience brings multi-disciplinary research to bear on devastating brain diseases, such as ALS and Alzheimer’s. The Digital Forensics and Cyber Security Center supports state, national, and international public welfare through education, research, training, and service. The Business Engagement Center is the “front door” through which industry taps into research and training opportunities and assistance with intellectual property or technology issues. The R.I. Food Center brings URI’s agricultural roots to the 21st century as a resource for farmers, consumers, retailers, and others across the food industry

Find Us
80 Lower College Road
North Kingston
Rhode Island
United States
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