DIRECTOR, BRAND EXECUTION & DIGITAL COMMUNICATIONS, Questrom School of Business, Marketing & Communications

Tracking Code3896 Job Description

The Director, Brand Execution and Digital Communications, oversees the development and day-to-day management and implementation of Questrom's marketing plans and content that build the Questrom brand both externally and internally with key stakeholders, with primary focus on web design and secondary focus on social media, digital, and video production implementation. Leading a team including marketing professionals, agency partners, and contracted workers, this role reports to the Chief Marketing Officer (CMO), Marketing & Communication. This individual will interface with faculty, program, and school leadership. They will not only work with the CMO, leading agency partners, BU Central Marcom, and Questrom IT to conceptualize and oversee the execution of Questroms web and online strategy, they will also work with CSS/HTML/JavaScript technology to provide hands on execution of approved plans. For bu.edu/Questrom, this includes all aspects of the creation and management of timely, accurate, engaging, strategically aligned, and informative brand-based content for all BU Questrom School of Business websites. Similarly, the candidate will work with the CMO to develop an overall social media strategy, using best practices and input from agency partners. They will also be experienced with leading platforms (Facebook, Google, LinkedIn, Twitter) such that they can implement said strategies, making implementation efficient, seamless, integrated, and real-time. Candidate will work with the CMO to elevate the Questrom social media presence including building the Deans and Senior faculty exposure on key platforms and coordinate around strategic brand goals. The Director manages the Questrom social media channels on a day-to-day basis, including weekends and holidays, posting verbal and visual content, answering questions and comments, building and managing engagement, and utilizing the full application programming interface (API) and feature set for each social media channel. Finally, the candidate will partner with the CMO to launch the new Questrom Brand Awareness campaign, providing guidance and input.

The Questrom School of Business believes that the cultural and social diversity of our faculty, staff, and students is vitally important to the distinction and excellence of our research and academic programs. To that, we are especially eager to have join our ranks a colleague who supports our institutional commitment to ensuring BU is inclusive, equitable, diverse, and a place where all constituents can thrive. The Questrom School of Business seeks to continue diversifying our faculty, student and staff ranks, recognizing that diversity of experience and thought deepens the intellectual endeavor.

Required Skills

Minimum of 10 years experience, including experience in a leadership/management role for a team-centric marketing and communications group. Fluency in strategy-based marketing and communications, creative delivery, and digital marketing technology is essential. Higher Ed experience is beneficial. BA in communications, marketing, journalism, or a related field with superior written, and oral communication skills. Masters degree in marketing, advertising, business, or a related field preferred.

Other skills/requirements include:

• Strong team-centric leadership and management skills
• Outstanding interpersonal and professional communication skills including writing and editorial
• CSS/Javascript/HTML knowledge
• Facebook, Instagram, Twitter knowledge
• Careful attention to detail and strong organizational abilities
• Experience with marketing strategy and its application in contemporary marketing and communication including digital arenas
• Demonstrated experience with acquisition marketing/lead generation content development/campaigns with related digital marketing technology experience
• Sophisticated understanding of contemporary content marketing analytics and experience working with marketing leadership to assess content marketing ROI and optimize programs accordingly.
• Willingness to continually enhance communication and drive innovation by adapting and evolving content and delivery mechanisms for specific audiences and marketing endeavors.
• Strong creative, conceptual, and storytelling skills
• Able to oversee and execute simultaneous projects and deadlines with shifting priorities.
• Strong commitment to professionalism and personal and professional accountability
• Innovate and creative problem solver, not easily daunted by logistical or other constraints
• Understanding of the value of relationship building and importance of discretion
• Able to communicate with a wide range of stakeholders, colleagues, peers, and direct reports.
• Curious, self-motivated, and collaborative
• Good sense of humor leveraging a talent to remain calm and productive at all times
• Comfortable stretching roles and responsibilities to accomplish agreed upon goals and objectives

This position is eligible for Boston University's generous benefits package including health, dental, life insurance, tuition remission, paid time off, and so much more!

Please note all newly hired staff and faculty, will need to be in compliance with Boston University’s COVID-19 Vaccination and Booster Requirement within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions). For further information on the University’s response to COVID-19, please visit the Back2BU site.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.

Job Location BOSTON, Massachusetts, United StatesPosition TypeFull-Time/Regular