Digital Content Strategist

Binghamton University, State University of New York
Binghamton, NY

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Administrative Jobs
Technology, Multimedia & Audiovisual

Job Details

Category:: Professional
Department:: Communications and Marketing
Locations:: Binghamton, NY
Posted:: Aug 3, 2021
Closes:: Open Until Filled
Type:: Full-time
Ref. No.:: 01491
Position ID:: 134307

About Binghamton University:

Binghamton University is a world-class institution that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by outstanding academics, facilities and community life - promotes extraordinary student success.

Binghamton merges rigorous academics, distinguished faculty and state-of-the-art facilities to engage and challenge its 18,000 students. The high-achieving Binghamton student body also represents a great diversity of life experiences, from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration and community service.

Job Description:

Budget Title: Instructional Support Associate (SL-2)

Salary: Commensurate with experience

Binghamton University seeks a Digital Content Strategist. This position is the primary copywriter and content strategist on the University's web team within the Division of Communications and Marketing.

This role blends excellent planning, copywriting, storytelling, editing and web publishing skills with an understanding of user needs and University objectives to produce engaging, effective digital experiences.


  • Write, edit, and publish content including marketing copy, people profiles (students, faculty, staff, alumni), academic program pages and more for the University's public website and other online channels.
  • Design and manage architectures of websites within a content management system (CMS) providing counsel and expertise to a variety of collaborators.
  • Work with partners, project managers, designers and developers to develop and implement content strategies that contribute to an excellent user experience and meet project objectives.
  • Become an advanced editor in the University's CMS, capable of envisioning, building and updating all types of web pages using a combination of templates, modules, images, and other features.
  • Work with the Communication Managers to identify, produce, and surface strategic content across our websites and other online channels.
  • Regularly audit content and identify gaps or areas of opportunity for key sections of the site, then develop action plans to address them.
  • Ensure all content produced adheres to the University's online electronic information accessibility standards and best practices.
  • Develop SEO strategies based on strategic goals, research and best practices and apply them across our websites and other online channels.
  • Stay up to date on best practices, tools and trends related to web content strategy, SEO, and other areas of online content.
  • Help maintain website links and meta data.
  • Act as project coordinator and primary client contact for assigned projects.
  • Write and edit content for offline publications and projects as needed.


  • Bachelor's degree in related field or Bachelor's degree with related work experience.
  • Three years' experience writing for the web and other online channels or ability to show a strong portfolio demonstrating web, social media, and online content and copywriting work.
  • Excellent writing, editing, proofreading, and grammar skills.
  • Understanding of basic HTML and CSS and the ability to do simple content formatting and troubleshooting.
  • Ability to transform complex academic content into engaging content appropriate for various web audiences.
  • Experience with search engine optimization (SEO), including understanding of best practices and the ability to apply them to web content.
  • Three years of experience using web content management systems (CMS) to produce and publish content.
  • Experience with research methodologies including, usability tests, focus groups and survey research.
  • Knowledge of developing for accessibility and experience, with Web Content Accessibility Guidelines (WCAG) 2.0.
  • Proficiency with the Adobe Creative Suite.
  • Excellent interpersonal and team-building skills, with the ability to work both independently and as part of a team.
  • Aesthetic design sensibilities.
  • Experience in analyzing quantitative and qualitative web site measures.

Additional Information:

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at [email protected]

Payroll information can be found on our website

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.

Application Instructions:

Deadline for Internal Applicants: August 18, 2021

Deadline for External Applicants: Open until filled

Review of applications will begin immediately and continue until the vacancy is filled.

Persons interested in this position should apply online.

Please submit:

  1. Resume,
  2. Cover letter, and
  3. Contact information for three professional references

You may add additional files/documents after uploading your resume. After you fill out your contact information, you will be directed to the upload page. Please login to check/edit your profile or to upload additional documents:


Working at Binghamton University

Message on working at Binghamton University from President Harvey Stenger    


Binghamton University opened its doors as Triple Cities College in 1946, to serve the needs of local veterans returning from service in World War II. Originally located in Endicott, N.Y., five miles west of the present campus, the fledgling school was a branch of Syracuse University.

Four years later, the college was incorporated into the State University of New York (SUNY) and renamed Harpur College in honor of Robert Harpur, a Colonial teacher, patriot and pioneer who helped settle the area west of Binghamton.

In 1961, the campus moved across the Susquehanna River to Vestal. Growing enrollment and a reputation for excellence soon led to the selection of Harpur College as one of four doctorate-granting University Centers in the SUNY system.

In 1965, the campus was formally designated the State University of New York at Binghamton, and in 1992, Binghamton University was adopted as our informal name.

Mission Statement

Binghamton University is a premier public university dedicated to enriching the lives of people in the region, state, nation and world through discovery and education and to being enriched by partnerships with those communities.

Vision Statement

Binghamton as an institution is dedicated to higher education, one that combines an international reputation for graduate education, research, scholarship and creative endeavor with the best undergraduate programs available at any public university.

We are an academically selective community that shares ideas across departments, disciplines and borders. We encourage faculty, students and staff to ask unexpected questions, foster open dialog and develop innovative solutions to important problems.

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