Assistant Director for Digital & Social Media Strategy
- Employer
- NC State University
- Location
- Raleigh, NC
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
PG191327SP
Internal Recruitment:No
Working Title:Assistant Director for Digital & Social Media Strategy
Anticipated Hiring Range:Commensurate with experience
Work Schedule:M-F 8:00am-5:00pm with nights, weekends and some holidays to be expected
Job Location:Raleigh, NC
Department:Athletics
About the Department:The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.
Essential Job Duties:The Assistant Director for Digital and Social Media Strategy will assist in the creation, execution and evaluation of content and campaigns across athletics’ social media platforms, inclusive of the main department. This position reports to the Assistant AD Director of Digital Strategy & CRM and will support cross-functional work by overseeing social media campaigns and strategy.
Key responsibilities include:
- Assist with the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
- Work with sales and marketing team on implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
- Assist with social media campaign planning; help tell the department’s story and create engagement with various stakeholders; stay current on social media trends and best practices
- Track, analyze and report on social media performance; guide relevant internal groups on best practices
- Work cross-functionally with the Sales and Marketing team and other departments on ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
- Produce detailed recap reports on campaigns to improve and inform future strategies
- Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space
- Collaborate with social media team members to leverage moments and key stories across digital advertising
Other duties as assigned
Minimum Experience/Education:Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Other Required Qualifications:n/a
Preferred Qualifications:Prior experience working with digital media.
Required License or Certification:n/a
Valid NC Driver's License required:No
Commercial Driver's License Required?:No
Job Open Date:08/02/2021
Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.):08/09/2021
Special Instructions:Please attach resume and contact information for three (3) professional references.
Please make sure the work history listed on your application matches the work history provided on your resume.
00108685
Position Type:SHRA
Position Classification Band Title:Public Communication Specialist
Position Classification Band Level:Contributing
Position Classification Salary Range:$31,200 - $83,965
Salary Grade Equivalency:GN07
Alternate Option:If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week):1.0
Appointment:12 Month Recurring
Mandatory Designation - Adverse Weather:Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events:Non Mandatory - Emergency Event
Time Limited Position:No
Is this position partially or fully funded on ARRA stimulus monies?:No
Department Id:105002 - Athletics-Internal/External Operations
AA/EOE:NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at www.wes.org or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Organization
NC State: Think and Do
NC State was founded with a purpose: to create economic, societal and intellectual prosperity for the people of North Carolina and the country. We began as a land-grant institution teaching the agricultural and mechanical arts. Today, we're a pre-eminent research enterprise with 12 colleges excelling in all major academic fields.
Our 34,000 high-performing students take what they learn in the classroom and apply it in the real world by conducting research, working in internships and co-ops, and performing acts of world-changing service. That experiential education ensures that they leave here ready to lead the workforce. NC State's 13:1 student-faculty ratio is one of the reasons why we're the best college for your money in North Carolina (Money) and the No. 5 best value among public universities nationally (U.S. News & World Report).
Overcoming Challenges, Improving Lives
NC State is one of only two universities in the nation leading two National Science Foundation Engineering Research Centers — one developing wearable, self-powered health monitors, and the other researching smart-grid technology. We’re also leading interdisciplinary efforts to curb nuclear proliferation, help farmers confront climate change and build a new American manufacturing sector.
Our research doesn't just get published in a journal or sit on a shelf; it makes an impact. NC State is No. 6 nationwide in commercialization agreements based on university research, and we're No. 2 among universities without a medical school. Our Cooperative Extension Service provides research-based information to citizens in all 100 North Carolina counties. In addition, our industrial extension unit — Industry Expansion Solutions — has created an economic benefit for the state's manufacturers averaging $149 million per year since 2005.
Bright Minds Creating a Bold Future
NC State’s 9,000 faculty and staff are world leaders in their fields, bridging the divides between academic disciplines and training high-caliber students to meet tomorrow’s challenges. NC State students won two Goldwater scholarships, five Fulbright scholarships, one Churchill scholarship and a record-breaking 25 National Science Foundation graduate research fellowships in the 2016-2017 academic year. In addition, 25 faculty are members of the National Academies.
Our Centennial Campus, an award-winning public-private research campus, is home to more than 70 partner organizations working alongside more than 70 NC State research and academic units. Centennial is also the location of the innovative Hunt Library, which Time magazine has dubbed “the library of the future.”
In Raleigh and Around the World
It all happens in one of the best cities in America. A top spot for job-seekers and tech professionals, Raleigh is nationally recognized as a leading urban center:
- No. 2 hot spot for tech jobs (Forbes, 2016)
- No. 3 best city for young professionals (Forbes, 2016)
- No. 4 best city for jobs (Glassdoor.com, 2017)
- No. 4 best place to live (U.S. News & World Report, 2016)
- Best big city in the Southeast (Time, 2016)
- Selected as a Google Fiber expansion city
With Durham and Chapel Hill, Raleigh anchors the Research Triangle, a national hotspot for high-tech enterprise. The top companies in the region — including IBM, Cisco Systems, SAS Institute, Biogen Idec and GlaxoSmithKline — are among the country’s best employers. They also lead the way in hiring new NC State graduates.
More than 130 years after its creation, NC State continues to make its founding purpose a reality. Every day, our career-ready graduates and world-leading faculty make the fruits of learning and discovery available to people across the state, throughout the nation and around the world.
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