Marketing Manager, WFDD

Employer
Wake Forest University
Location
Winston Salem, NC

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

Job location: Winston Salem, NC


Employment Type: Full-time
Posted data: 2021-08-11
Req: R0003650
Please note:
  • Additional documentation must be added at the bottom of the third screen under the "My Experience."
  • Internal candidates must apply via the internal career portal. Do not proceed with your application from this website.
  • DO NOT complete the application without the required attachments as you will be unable to edit your application.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

Job Description Summary

The Marketing Manager is primarily responsible for overseeing WFDD marketing and community engagement activities (i.e. print advertising, email marketing, media relations, social media, special events, and sponsorships), all of which are designed to meet budgetary requirements of the station and increase overall community awareness, drive listenership, and increase membership.

Job Description

Essential Functions:

  • Responsible for writing and distributing station press releases to area media and maintaining a current media contacts file.
  • Plans, implements and evaluates station special events with the goal of achieving monetary return, community engagement, and social capital. Coordinates WFDD staff to work specific events.
  • Identifies, plans, and promotes strategic partnership opportunities.
  • Promotes opportunities and special events on the WFDD website, via email marketing, on social media, and through on-air promos, and ensures that station marketing needs are met.
  • Creates and manages WFDD email marketing, to include daily, weekly, monthly, and special event emails.
  • Manages all WFDD marketing and engagement social media posts; monitors the success of all social media posts; and ensures best practices are met in relation to all WFDD social media platforms. Engages with replies to marketing posts on social media, as needed.
  • Attention to detail is critical for this position. Please demonstrate your attention to detail by telling us your favorite animal in your cover letter.
  • Writes and edits on-air promotional copy for live reads and produced spots.
  • Curates and promotes ongoing WFDD engagement initiatives, including Photo of the Week and Dose of Good, and other initiatives as needed.
  • Ideates future engagement and marketing strategies.
  • Responsible for design and placement of station marketing ads (print and digital) in various publications.
  • Places underwriting ads on wfdd.org using Doubleclick for Publisher interface.
  • Manages the WFDD brand in all applications and across other WFDD departments.
  • Works strategically with other Wake Forest University departments to promote the station to the campus community.

Other Functions:

  • Serves as on-air talent during pledge drives, as needed.
  • Assists with recording and production of on-air promos and testimonials, as needed.
  • Supervises interns, volunteers, and/or student employees assigned to the department.
  • Replies to listener communications sent via email, phone, or social media, as needed.

Required Education, Knowledge, Skills, Abilities:

  • Bachelor's degree plus two years of experience in public relations, marketing, communications, or similar field.
  • Knowledge and understanding of public radio core values and goals.
  • Knowledge of communication principles and marketing techniques.
  • Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Proficiency in Microsoft Office and Adobe Creative Suite, including InDesign, Photoshop, Illustrator, or similar graphic design programs. Basic understanding of graphic design principles and web site management using a content management system.
  • Proficiency in use of MailChimp or other email marketing application.
  • Ability to demonstrate effective communication skills both verbally and in writing. Close attention to detail and excellent time-management skills.
  • Ability to use independent judgment and maintain confidentiality of records and information.
  • Ability to analyze and interpret data and train colleagues on how to read and access data regarding social media audiences, user engagement, and best practices; website usage metrics; and audience data.
  • Flexibility to work evening and weekend events as needed.
  • Ability to meet the requirements of the University’s automobile insurance.

Preferred Education, Knowledge, Skills, Abilities:

  • Experience in non-profit, marketing, communications, or public relations.
  • Experience with Drupal CMS.
  • Experience using Adobe Audition audio editing application.

Accountabilities:

  • Responsible for own work.
  • Manages student workers, interns, volunteers.

Additional Job Description

Time Type Requirement

Full timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.

Company

Wake Forest University, formed in 1834, has experienced decades of growth and innovation.  WFU is a distinctive university that combines a liberal arts core with graduate and professional schools and innovative research programs.  The University embraces the teacher-scholar ideal, which prizes the personal interaction between students and faculty.  It is a place where exceptional teaching, fundamental research and discovery, and the engagement of faculty and students in the classroom and the laboratory are paramount.

Wake Forest University is a community that seeks the enlightenment and freedom which come through diligent study and learning. Its higher goal, however, is to give life to the University motto "Pro Humanitate," as members translate a passion for knowledge into compassionate service. The community shares a tradition that embraces freedom and integrity and acknowledges the worth of the individual. The heritage, established by the school's founders and nurtured by succeeding generations, promotes a democratic spirit arising from open-mindedness and discourse. Wake Forest fosters compassion and caring for others. Its collective strength and character are derived from the values and distinctive experiences of each individual; therefore, it affirms the richness of human intellect and culture and its contribution to knowledge, faith, reason, and dialogue. Furthermore, it strives toward a society in which good will, respect, and equality prevail. To that end, Wake Forest University rejects hatred and bigotry in any form and promotes justice, honor, and mutual trust.​

The University is comprised of:  the undergraduate college, Graduate School of Arts and Sciences, School of Business, School of Divinity, School of Law, and School of Medicine (located on the Bowman Gray campus with Wake Forest University Baptist Medical Center) and today enrolls about 4,846 undergraduates and 2,823 students in graduate programs at its principal location, the Reynolda campus.  Students at Wake Forest University enjoy a great deal of access to and interaction with world-class faculty both in and out of the classroom setting with a student-faculty ratio of 11:1.  Wake Forest employs approximately 2,772 full and part-time faculty and staff.

Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the fifteen-team Atlantic Coast Conference (ACC).  Since its founding, the university has adopted the motto “pro humanitate,” which is exemplified by a deep institutional commitment to public service and engagement with the world. Wake Forest has a strong commitment to holistic, eight-dimensional well-being for students, faculty and staff as evidenced in the Thrive initiative.

Winston-Salem, NC

Wake Forest is located in Winston-Salem, NC, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina.  Winston-Salem is a family-friendly city with high quality schools, numerous outdoor recreational activities and events, and is known for its vibrant and thriving arts scene.

Winston-Salem residents enjoy close proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, a very reasonable cost of living, and an eclectic variety of restaurants, wine bars, and breweries for dining with friends and family.  Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a smaller town (www.visitwinstonsalem.com).

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