DIRECTOR OF MARKETING AND COMMUNICATIONS

Employer
New Jersey Institute of Technology
Location
Newark, New Jersey
Salary
DOE

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

DIRECTOR OF MARKETING AND COMMUNICATIONS

The Ying Wu College of Computing (YWCC) at New Jersey Institute of Technology (NJIT) seeks a dynamic individual to serve as its Director of Marketing and Communications to develop and execute marketing and communications strategies that enhance the visibility and reputation of YWCC among key audiences. The Director will support the overall marketing and promotion of the College, including its enrollment, degree programs, research activities, corporate relations, student achievements, alumni profiles and major events. The Director will be charged with increasing the visibility of the College among potential students (thus supporting enrollment growth), peers in the academic community, alumni and the local and national tech community. A significant piece of the Director’s overall marketing and promotion efforts will center on “[email protected],” the university’s satellite location offering graduate programs in computing located just across the Hudson River from the financial district of Lower Manhattan in New York City, where it serves the many working professionals in that region.

Key responsibilities: 

Reporting directly to the Dean of the College and working in close consultation with NJIT’s Office of Strategic Communications and Office of Admissions and Enrollment Management, the Director will

promote the College through the use of marketing collateral, the College website, social media, the College newsletter, other College publications, events, cultivation of positive publicity, and other tactics, as appropriate.

The Director will work in close coordination with the NJIT Office of Strategic Communications and the NJIT Office of Admissions and Enrollment Management to schedule action plans, assure maintenance of NJIT brand standards, avoid duplication of efforts and assess strategies and tactics used to achieve goals. 

 

The successful applicant will have initiative, innovation, ingenuity and creativity. S/he will have several or all of the following skills: media relations, writing, analytics, creative marketing and digital publishing.

Bachelor's degree in public relations, journalism, marketing, or a related field is required as well as some marketing or communications experience in Higher Education.

Experience in:

  • Marketing educational programs
  • writing, reporting and Web production
  • social media management
  • analytics reporting

Experience with:

  • popular online publishing platforms
  • all social media platforms
  • Drupal or other CMS

Demonstrated ability to meet reporting deadlines and balance multiple projects.

Excellent computer literacy, including word processing, spreadsheet, database, and Adobe CS.

Ability to work independently.

Friendly and outgoing.

Service oriented.

As an EEO employer NJIT is committed to building a diverse and inclusive teaching, research, and working environment and strongly encourages applications from individuals with disabilities, minorities, veterans, and women.

Diversity is a core value of NJIT and we are committed to make diversity, equity and inclusion, part of everything we do. We celebrate the diversity of our university community and recognize the cultural and personal differences. We strive to cultivate an inclusive campus culture that promotes excellence among our faculty, staff and students.   Building a robust and diverse community is critical to NJIT’s continuing status as a premier institution of higher education and a leading polytechnic university.

To apply, please send resume and cover letter to:

https://njit.csod.com/ats/careersite/JobDetails.aspx?site=1&id=3049

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