Director, Brand Communications and Visual Storyteller - Duke Health

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Director, Brand Communications and Visual Storyteller – Duke Health

Job Code: 5214


Pay Target: H2

Supervisory Responsibility: Yes

**This is not a remote position. Must be able to work onsite in Durham, NC. **

Director, Brand Communications and Visual Storyteller – Duke Health

Supporting the people and organizational priorities of Duke Health, the visual storyteller plays a critical role in telling our Duke Health story and deepening engagement with our mission, vision and values through compelling television, video, photography and web content. As a leader within the DUHS marketing and communications team reporting to the Chief Marketing and Communications Officer and to the Chancellor’s Chief of Staff, the visual storyteller engages the senior leadership team of Duke Health in a creative process to identify new ways to celebrate and honor the authentic human stories of our people, sharing their aspirations, challenges and impact. To support organizational goals and initiatives, the visual storyteller curates, shoots, produces and edits content, develops an editorial calendar, and sources, plans and executes deliverables in collaboration with internal and agency partners. The visual storyteller is a well-connected, people- and mission-oriented individual who is passionate about our employees, our patients and their families, and the community we serve.

Key areas of accountability include executive messaging and branding, video editing and production, web publishing, design, color correction, motion graphics, selecting soundtracks, researching stock imagery, troubleshooting technical issues, sound design, distribution of video deliverables, and proper acquisition and storage of legal documentation and other functions of the post-production process.

Duties and Responsibilities

  • (50%) Plan, develop, manage, analyze, and measure major brand communications initiatives designed to support the success Duke Health. Provide leadership to photographers, videographers, animators, writers, designers and public relations colleagues to develop and create engaging multimedia content for organizational priorities that engages and inspires all levels of our organization. Provide strategic recommendations related to potential market sponsorships that are based on the maximization of sponsorship/marketing/brand investments. Where applicable, provide direction to marketing communications staff related to program development and implementation.
  • (20%) Organize leaders and teams to document selected meetings, trips, events and engagement for internal communications and for the historical record.
  • (20%) Conceive, write, shoot, edit and produce engaging visual content across all of our Duke Health mission areas: Patient Care, Community Health, People & Environment, Research and Education.
  • (5%) Direct visual content for use with national influencer groups and community partners, including advocacy and outreach on the health impacts of affordable housing, food security, early childhood, college readiness and nonprofit capacity.
  • (5%) Other duties as assigned.

Preferred Qualifications

Education: BA/BFA in journalism, communications, video production or related field. An MA/MFA or commensurate experience in health care or community-based organizations is preferred.

Experience: 5+ years of experience in visual journalism or brand storytelling with a focus on video, photography and editing.

Knowledge, Skills, and Abilities:

  • A strong portfolio of visual storytelling on a variety of platforms
  • Experience in photojournalism, non-linear editing, and content management systems
  • Ability to generate creative, engaging, content-driven visuals and films
  • Demonstrated news judgment, photography experience, and non-linear editing skills
  • Flexible with schedule, reliable and dependable
  • Understanding of the tenets of professional journalism and/or documentary photography and filmmaking
  • Analytical skills to manage organizational needs, solve complex problems, conduct research, come up with creative ideas and communication tactics, and conceptualize realistic and effective messaging goals.
  • Ability to work quickly and under pressure, including outside of ordinary business hours.
  • A proactive and innovative mindset for finding unique opportunities to communicate with key audiences, reinforce key messages, and address employee needs.
  • A hands-on ability to perform and manage diverse tasks.
  • Ability to collaborate effectively with a range of different roles and preferred work styles.
  • Ability to manage a large volume of work and competing priorities with resources from DUHS colleagues who have diverse talents and skills.
  • Ability to thrive in complex, matrixed organization that values caring, collaboration and intellectual rigor.

Distinguishing Characteristics of this Level

  • Adept at identifying and cultivating resources and expertise within the Duke Health and Duke University environment.
  • Exemplifies servant leadership and demonstrates caring for all.
  • Patient-centric in approach to decision-making.
  • Advocates for Duke Health values and leads by example.
  • Regarded as a trusted expert, consultant and thought partner for administrative and clinical leaders.
  • Values learning, takes reasonable risks, and innovates professionally.
  • Works cross-functionally with Duke Health and Duke University marketing communications teams.

Required Minimum Qualifications

Education: Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field is required.

Experience: Five years of directly related experience is required.

Experience in the development, execution and measurement of multi- dimensional strategic marketing initiatives. Key experience includes working with all levels of organizational leadership in the adoption of plans and tactics, and making plan course corrections as needed based on emerging information or market evolution. Experience with emerging marketing tools (ie. social media and customer relationship marketing) strongly preferred.

Degrees, Licensure, and/or Certification: N/A

Knowledge, Skills, and Abilities: N/A

Distinguishing Characteristics of this Level


Job Level: H2

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.


Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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