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Assistant Vice President of Recruitment Marketing

Employer
Rowan University
Location
Glassboro, New Jersey

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Human Resources & Employee Development
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details

Job no: 495456
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

Job Title: Assistant Vice President of Recruitment Marketing

Department: Admissions

Division: Student Affairs

Reports to: Vice President of Strategic Enrollment Management

Summary:

Reporting to the Vice President of Strategic Enrollment Management & Rowan Global, the Assistant Vice President of Recruitment Marketing oversees the planning, execution, and continuous improvement of recruitment marketing, branding and strategic enrollment management process in support of university-wide enrollment goals. The Assistant Vice President works closely with the Vice President to strategize, plan and execute multi-channel marketing efforts designed to support recruitment business goals, priorities and trade-offs.

The Assistant Vice President has a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Assistant Vice President contributes in the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned. The Assistant Vice President is analytical, action-oriented, and data-savvy, and has strong knowledge in marketing analytics as well as enrollment management analytics.

Description:

Primary Responsibilities

  • Works closely with the Vice President of Strategic Enrollment Management to develop and implement a sophisticated and sustained multi-channel marketing and communication plan aimed at a number of internal and external constituents.
  • Supervises and oversees recruitment marketing staff at Rowan University.
  • Meet regularly with division senior leadership as well as groups external to the division to promote knowledge sharing as well as to provide briefs on work progress.
  • Develop a comprehensive marking plan to achieve enrollment goals for undergraduate admissions.
  • Strong knowledge and experience in project management principles and their practical application in business practices.
  • Experience in integrating social media and other web efforts into the broader communication plan for the University.
  • Develop and implement a comprehensive, multi-channel marketing plan.
  • Oversees annual communication planning, analyzes and reports on relevant data, and makes adjustments and recommendations accordingly.
  • Continues to expand and enhance the Office’s social media reach; employs new and creative tactics for engaging with our prospective student population and their influencers.
  • Serves as the office’s liaison to the Office of University Relations.
  • Experience in developing content strategy, with a content team, aligned with short-term and long-term marketing targets.
  • Experience in the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, web presence, and other marketing vehicles.
  • Strong background in statistics, statistical modeling, and implementing statistical analysis into day-to-day business practices.
  • Establishes, maintains, and builds upon relationships with internal (Deans, department chairs, campus partners, etc.) and external stakeholders (parents, guidance counselors, etc.) in support of our enrollment goals.
  • Performs data-driven analyses of all aspects of recruitment and prospective student and influencer interactions, providing recommendations for improvement.
  • Integrate new and emerging technologies into the business practices of recruitment marketing.
  • Utilizes established and new tools for analytics and determining return on investment associated with digital and traditional marketing and communications and creates reports for further review and action.
  • Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities.
  • Empower employees to take responsibility for their jobs and goals. Delegate responsibility and expect accountability and regular feedback.
  • Foster a spirit of teamwork and unity among department members that allows for disagreement over ideas, conflict and expeditious conflict resolution, and the appreciation of diversity as well as cohesiveness, support, and working effectively together to enable each employee and the department to succeed.
  • Performs other duties as assigned.

    • Qualifications:

    Required

  • At least two (2) years of direct supervisory experience with professional staff
  • At least two (2) years of direct experience developing and managing multi-channel marketing and communication plan, including, but not limited to managing a multi-subdomain web presence
  • Masters in related field (Applicants who do not possess the required education may substitute experience on a year for year basis.)
  • Ability to work in diverse settings
  • Excellent communication skills
  • Ability to think independently
  • Staff supervision and development experience
  • Data management and data analysis experience.
  • Strong collaboration skills

    • Desired

  • Experience in revenue focused marketing.
  • Demonstrated experience managing large scale projects.
  • Knowledge of Banner and Slate.

    • Notes:

    • Applicant review will begin immediately. However, all completed applications electronically submitted on or before the deadline will receive full consideration.

    Advertised: Jul 20 2021 Eastern Daylight Time
    Applications close: Aug 17 2021 11:55 PM Eastern Daylight Time

    Organization

    Working at Rowan University 

    Rowan University, located a half-hour outside of Philadelphia with its main campus in suburban Glassboro, N.J., is an institution on the move.

    This summer, the University opened Cooper Medical School of Rowan University (CMSRU) in partnership with Cooper University Health Care, in Camden. The first new four-year, M.D.-granting medical school in New Jersey in more than 35 years, CMSRU welcomed its first class in August 2012.

    Rowan continues to work with the Borough of Glassboro and private developers on Rowan Boulevard, a $300 million redevelopment project that links the University’s main campus to the historic downtown. This fall alone, the partners broke ground for a new academic building/parking garage and a Marriott Courtyard Hotel. Rowan Boulevard already includes a Barnes & Noble Collegiate Superstore, housing for approximately 1,300 students and retail space.

    The University also recently created a School of Biomedical Sciences, which joins nine colleges. In addition to CMSRU they are: the Rohrer College of Business, Communication & Creative Arts, Education, Engineering, Graduate & Continuing Education, Humanities & Social Sciences, Performing Arts, and Science & Mathematics.

    Earlier in 2012, New Jersey Gov. Chris Christie awarded Rowan state research institution status (not Carnegie classification) as part of the New Jersey Medical and Health Science Education Restructuring Act, making Rowan only the second comprehensive public research institution in the State. That Act also opened the door to Rowan partnering with Rutgers-Camden to create a College of Health Sciences in Camden near CMSRU. The vision for that College calls for schools of medicine, nursing, pharmacy, public health, food science and 16 allied health programs. The University of Medicine and Dentistry of New Jersey’s School of Osteopathic Medicine in nearby Stratford, N.J., is to become part of Rowan in the near future. When that occurs, Rowan will be only the second school in the nation with M.D. and D.O. medical programs.

    A selective, medium‑sized public university, Rowan is recognized for its nationally ranked academic and athletic programs, talented professors and high‑tech facilities. The University, which has a branch campus in Camden, N.J., and the South Jersey Technology Park at Rowan University in Mantua, N.J., prides itself on being able to provide its more than 12,000 students with an outstanding education at an exceptional value.

     The University offers 57 undergraduate majors, including four undergraduate degree-completion programs; three dual bachelor’s/master’s degrees; more than 40 master’s level programs (including specializations); approximately 25 graduate-level certificate programs; 12 post-baccalaureate programs or endorsements; and two doctoral/specialist programs, including the M.D. degree from its medical school. Students can pursue their degrees at the main campus, the Camden campus, online or at several community colleges, as well as at CMSRU.

    Rowan has been recognized by national organizations that evaluate colleges and universities. U.S. News & World Report ranked Rowan 19th among Best Regional Universities—North, third among the public institutions in the category. The Princeton Review named Rowan among 222 institutions in its Best in the Northeast section of its website feature 2013 Best Colleges: Region by Region and included the Rohrer College of Business in its edition of the Best 296 Business Schools. The Princeton Review also listed Rowan, which in the past has been recognized by the U.S. EPA as a Top Green Power Purchaser in its athletic conference, in its Guide to 322 Green Colleges: 2012 Edition.

    Employees:

    Currently, Rowan University employs 1,090 faculty members: full-time tenure-track professors, full-time temporary professors, part-time professors and adjuncts. The University also employs 940 staff members.

    Recognizing that employees, students and the community are valuable resources, Rowan’s Human Resources Department supports the University’s vision and mission; encourages the personal and professional enrichment of employees; provides services appropriate to employees’ needs; and promotes awareness, learning and collaboration.

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