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Vice President for Strategic Enrollment Management & Rowan Global

Rowan University
Glassboro, New Jersey

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Job Details

Job no: 495457
Work type: Regular Full-Time
Location: Glassboro, New Jersey
Categories: Managerial

Job Title: Vice President for Strategic Enrollment Management & Rowan Global

Department: Strategic Enrollment Management

Division: Strategic Enrollment Management

Reports to: Senior Vice President, Enrollment Management


The position of Vice President for Strategic Enrollment Management & Rowan Global is responsible for providing strategic direction and leadership in the recruitment, admission, enrollment of new undergraduate students, promotion to the undergraduate population, as well as oversight of Global Learning & Partnership (GLP) Admissions and Marketing groups. The individual will have the tactical, managerial, and entrepreneurial background necessary to provide exemplary direction in an environment that is fast-paced with high expectations. The successful candidate will be a creative thinker, have intellectual curiosity, and have a competitive spirit in order to bring innovation and excellence to this key role.

The Vice President for Strategic Enrollment Management & Rowan Global will manage the day-to-day operations of undergraduate recruitment and financial aid through the use of data-driven decision making. Reporting to the Senior Vice President of Student Affairs, the candidate will be responsible for implementing best practice policies and procedures, foster a culture of promoting access, managing a complex budget, and work in a high-pressured environment. The individual needs to have excellent interpersonal skills with the ability to work collaboratively with internal and external constituents.


Primary Responsibilities

  • Provides vision and leadership for an effective undergraduate recruitment and promotion efforts.
  • Strong background in admission, higher education recruitment marketing, financial aid, and higher education website management.
  • Responsible for identifying and attaining undergraduate incoming class size, mix, and representation of the southern New Jersey area and beyond.
  • Manages the undergraduate and Global application and review process for Rowan University.
  • Supervises undergraduate admissions, recruitment marketing and promotion, financial aid, GLP Admissions, and GLP Marketing staffs at Rowan University.
  • Uses and integrates statistical data and technology into the day-to-day business practices of direct report units
  • Strong knowledge and experience in project management principles and their practical application in business practices.
  • Develops admissions organizational strategies by contributing information, analysis, and recommendations in line with division objectives.
  • Establishes admissions operational strategies by evaluating trends; instituting critical measurements; determining production, productivity, quality, and customer-service strategies; designing systems; accumulating resources; resolving problems; implementing positive change.
  • Promotes the university and attracts new students by maintaining working relationships with internal and external constituents.
  • Maintains continuing flow of quality applicants to the university by analyzing trends in enrollment and marketing activities, leading activities to continue programs that are effective; modifying programs; presenting new sales strategies for the university's recruitment and admission activities.
  • Maximizes recruiting and admissions processing by using state-of-the-art computer technology.
  • Develops the annual budget for the admissions, recruitment, recruitment marketing & promotion, GLP Admissions, and GLP Marketing functions of the office in collaboration with the Senior Vice President’s office.
  • Strong knowledge and experience in developing and implementing a sophisticated and sustained multi-channel marketing and communication plan aimed at several internal and external constituents.
  • Participates in the awarding of merit and foundation scholarships to incoming undergraduate students.
  • Strong background in statistics, statistical modeling, and implementing statistical analysis into day-to-day business practices.
  • Coach, mentor, and develop staff including overseeing new employee onboarding and providing career staff development planning and opportunities.
  • Empower employees to take responsibility for their jobs and goals. Delegate responsibility and expect accountability and regular feedback.
  • Foster a spirit of teamwork and unity among department members that allows for disagreement over ideas, conflict and expeditious conflict resolution, and the appreciation of diversity as well as cohesiveness, support, and working effectively together to enable each employee and the department to succeed.
  • Other duties as assigned by the Senior Vice President of Student Affairs.
  • Qualifications:


  • Minimum four to six years of experience in higher education marketing, admissions, or related field.
  • Minimum Masters in related field (Applicants who do not possess the required education may substitute experience on a year for year basis.)
  • Adept at leading by example, marshaling resources, and creating professional atmosphere to accomplish objectives.
  • Ability to work in diverse settings
  • Natural communicator with strong motivational skills and the ability to support operational goals and meet objectives.
  • Ability to think independently and have team leadership
  • Staff supervision and development experience
  • Data management and data analysis experience
  • Demonstrated track record of managing/leading teams to success
  • Experienced in navigating teams through challenging business environments.
  • Desired

  • Experience in higher education undergraduate admissions.
  • Functional knowledge of integrating technology systems into business practice
  • Functional knowledge of the Ellucian Banner system.
  • Functional knowledge of the Slate CRM system.
  • Notes:

    • Applicant review will begin immediately. However, all completed applications electronically submitted on or before the deadline will receive full consideration.

    Advertised: Jul 20 2021 Eastern Daylight Time
    Applications close: Aug 17 2021 11:55 PM Eastern Daylight Time


    Working at Rowan University 

    Rowan University, located a half-hour outside of Philadelphia with its main campus in suburban Glassboro, N.J., is an institution on the move.

    This summer, the University opened Cooper Medical School of Rowan University (CMSRU) in partnership with Cooper University Health Care, in Camden. The first new four-year, M.D.-granting medical school in New Jersey in more than 35 years, CMSRU welcomed its first class in August 2012.

    Rowan continues to work with the Borough of Glassboro and private developers on Rowan Boulevard, a $300 million redevelopment project that links the University’s main campus to the historic downtown. This fall alone, the partners broke ground for a new academic building/parking garage and a Marriott Courtyard Hotel. Rowan Boulevard already includes a Barnes & Noble Collegiate Superstore, housing for approximately 1,300 students and retail space.

    The University also recently created a School of Biomedical Sciences, which joins nine colleges. In addition to CMSRU they are: the Rohrer College of Business, Communication & Creative Arts, Education, Engineering, Graduate & Continuing Education, Humanities & Social Sciences, Performing Arts, and Science & Mathematics.

    Earlier in 2012, New Jersey Gov. Chris Christie awarded Rowan state research institution status (not Carnegie classification) as part of the New Jersey Medical and Health Science Education Restructuring Act, making Rowan only the second comprehensive public research institution in the State. That Act also opened the door to Rowan partnering with Rutgers-Camden to create a College of Health Sciences in Camden near CMSRU. The vision for that College calls for schools of medicine, nursing, pharmacy, public health, food science and 16 allied health programs. The University of Medicine and Dentistry of New Jersey’s School of Osteopathic Medicine in nearby Stratford, N.J., is to become part of Rowan in the near future. When that occurs, Rowan will be only the second school in the nation with M.D. and D.O. medical programs.

    A selective, medium‑sized public university, Rowan is recognized for its nationally ranked academic and athletic programs, talented professors and high‑tech facilities. The University, which has a branch campus in Camden, N.J., and the South Jersey Technology Park at Rowan University in Mantua, N.J., prides itself on being able to provide its more than 12,000 students with an outstanding education at an exceptional value.

     The University offers 57 undergraduate majors, including four undergraduate degree-completion programs; three dual bachelor’s/master’s degrees; more than 40 master’s level programs (including specializations); approximately 25 graduate-level certificate programs; 12 post-baccalaureate programs or endorsements; and two doctoral/specialist programs, including the M.D. degree from its medical school. Students can pursue their degrees at the main campus, the Camden campus, online or at several community colleges, as well as at CMSRU.

    Rowan has been recognized by national organizations that evaluate colleges and universities. U.S. News & World Report ranked Rowan 19th among Best Regional Universities—North, third among the public institutions in the category. The Princeton Review named Rowan among 222 institutions in its Best in the Northeast section of its website feature 2013 Best Colleges: Region by Region and included the Rohrer College of Business in its edition of the Best 296 Business Schools. The Princeton Review also listed Rowan, which in the past has been recognized by the U.S. EPA as a Top Green Power Purchaser in its athletic conference, in its Guide to 322 Green Colleges: 2012 Edition.


    Currently, Rowan University employs 1,090 faculty members: full-time tenure-track professors, full-time temporary professors, part-time professors and adjuncts. The University also employs 940 staff members.

    Recognizing that employees, students and the community are valuable resources, Rowan’s Human Resources Department supports the University’s vision and mission; encourages the personal and professional enrichment of employees; provides services appropriate to employees’ needs; and promotes awareness, learning and collaboration.

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