Vice President of Marketing & Communications

Connecticut College

Job Summary:

Connecticut College is conducting a national search for a dynamic, creative, and entrepreneurial marketing and communications professional with the capacity to leverage the College's history of academic excellence; the skill to tell its story in nuanced and compelling ways; and the strategy to elevate its reputation as a higher education leader. The Vice President of Marketing and Communications must be a confident, talented, and tenacious leader who not only understands the competitive landscape of college admissions, athletics, fundraising, and finances, but who also has a zeal for telling stories of educational excellence to enhance student recruitment, boost fundraising, and increase national rankings. 

Click HERE for the Vice President of Marketing & Communications leadership profile. 

 

The Opportunity:

Reporting to the President, the Vice President of Marketing & Communications is the chief brand and communications officer, serving as a member of the President's cabinet and working collaboratively with a talented staff and a range of colleagues; senior leaders, faculty, and staff across the institution, prospective students and families, alumni partners, and other external influencers. The Vice President will develop and implement an integrated and creative strategy that leverages print, digital and social media to enhance the College's brand recognition as well as maintain a strong awareness and familiarity with public opinion on issues relating to the College and craft communications to ensure public good will towards the College.

The Vice President works with a strong and creative team of professional staff and the following senior leaders: Dean of the Faculty, Dean of the College, Dean of Institutional Equity & Inclusion, Dean of Admission and Financial Aid, Vice President for Advancement, Vice President for Information Services, Vice President for Finance & Administration and the President of the College. 

Additionally, the Vice President for Marketing and Communications will oversee sixteen creative staff members that make up the marketing and communications team who are collectively responsible for the College's brand development, messaging, digital recruitment, and digital marketing. 

 

General Duties &
Responsibilities:

As the chief brand and communications officer, the Vice President of Marketing and Communications will lead the College's effort to define and implement a cohesive integrated College-wide brand strategy, and will:

• Direct all aspects of the College's marketing and communications from brand management, to media placements, to public relations;
• Generate and execute original ideas and opportunities for the College to raise its profile regionally, nationally and internationally;
• Develop and execute strategic marketing plans that support enrollment, funding raising, and College initiatives to enhance the image and reputation of the College.

The successful candidate will work collaboratively with campus leaders, develop and distribute compelling narratives that authentically tell the Connecticut College story and effectively distribute that narrative through various media channels including social media, and national media outlets. They will also maintain a strong awareness and familiarity with public opinion on issues relating to the College and craft communications and media placements to ensure public good will towards the College and work collaboratively with the Information Services leadership to set and implement an overall strategy for the College's Web presence. 

Qualifications:

• Bachelor's degree with at least 10 years of experience in marketing and communications and a record of achievement in positions of increasing scope; an advanced degree is preferred
• Capacious understanding of the higher education marketplace
• Commitment to the College's core values: academic excellence, personal integrity, equity, justice and full participation
• Committed to working with a diverse environment and interacting collegially with individuals of different backgrounds. Click the link to review the college's Equity and Inclusion Action Plan. 
• Ability to effectively message to a broad range of internal and external stakeholders
• Impeccable writing skills are essential along with experience with strategic marketing and business planning.
• Approachable, emotionally intelligent, and possess the power to lead with empathy
• Capacity to communicate a collective vision, to empower and to delegate authority; 
• Demonstrated success mentoring talent, fostering collaboration, and building strong teams.
• Excellent organizational skills and ability to set priorities and keep to deadlines.
• Proven sound judgement, professionalism, discretion and trustworthyness.
• Travel as necessary to fulfill obligations of the position. 

Applicant
Credentialing:

Inquiries, nominations and applications are invited from all qualified parties. Review of candidates will begin immediately and continue until the position is filled. Applicants should provide a resume and a statement of interest, reflecting how their qualifications and experience match those described in this leadership profile. Send materials to the search committee's consultants, Bill Heyman and Stephanie Elmessaoudi at Heyman Associates, at connecticutcollege@heymanassociates.com. For full consideration, materials should be received no later than August 6, 2021.

Thorough applicant credentialing, including criminal records check will be conducted on the selected applicant. The successful candidate will be asked if they have received the Covid 19 vaccine.  If they have been vaccinated, then they will be asked to present the vaccination card to Human Resources prior to the start of their position. If the successful candidate has not been vaccinated then they will be required to participate in the College's free, on campus weekly testing program.  

 

The College: Founded in 1911, Connecticut College is a four-year residential college with a history of excellence in the liberal arts and sciences. The College's unique mission of “the liberal arts in action” has encouraged students, from the very beginning, to combine rigorous academics with real-world experience not just to make a living but to make a difference. The College's bold new curriculum, Connections, realizes that mission for the 21st century. Connections is a holistic approach to higher education that promotes complex thinking, problem-solving, and off-campus learning to prepare students for next-generation success. Students maximize the impact of their academic major by combining it with interdisciplinary study, world languages, off-campus learning, guaranteed internships and other professional development in a personally meaningful pathway leading beyond college. 93% of the most recent incoming class said that the comprehensive, integrative vision of Connections was the reason they chose to enroll at Conn. Students at Connecticut College have the opportunity to enhance their pathways with unique certificate programs in museum studies and in five centers for interdisciplinary scholarship: the Holleran Center for Community Action and Public Policy; the Goodwin-Niering Center for the Environment; the Ammerman Center for Arts and Technology; the Toor Cummings Center for International Studies and the Liberal Arts; and the Center for the Critical Study of Race and Ethnicity. The College supports the most highly endowed Academic Resource Center in the country, enabling excellence for every student. The new Walter Commons for Global Study and Engagement allows students to integrate meaningful international experiences into their pathways. The renovated Hale Center for Career Development enhances the academic program with its own four-year curriculum, offering every student the opportunity to pursue College-funded internships and research experiences before graduation. The College supports 176 full-time faculty in 60 academic departments and programs. Excellence in research is evident through the many grants and awards garnered annually by faculty for their scholarship through disciplinary societies and through local, national, and federal foundations, including the National Endowment for the Humanities, the National Science Foundation, the National Institutes of Health, the Social Science Research Council, the Ford Foundation, the Andrew W. Mellon Foundation, the Sloane Foundation and many others. The intimate 9:1 student-to-faculty ratio means students benefit directly from this research, working closely with faculty on research programs and frequently serving as co-authors in faculty publications. The community as a whole is bound by a fiercely held value of shared governance, by high academic standards, by a student-run honor code, and by a commitment to environmental stewardship and to full participation, the vision of an environment where all people can thrive, reach their potential and contribute to the flourishing of others. The campus is known for its eclectic mix of artists, scientists, researchers, activists, and scholar-athletes competing in NCAA Division III sports through the elite New England Small College Athletic Conference. The student body is drawn from 45 states and over 70 countries and supported by generous financial aid, with 29% domestic and international students of color in 2020, an increase of about 30% since 2015. The College's faculty includes 26% U.S. and international faculty of color. Of the 34 new tenure-track professors hired between 2016 and 2020, almost 50% were faculty of color. Connecticut College's strategic plan, Building on Strength, seeks to advance the academic program, enrich residential learning, and elevate the experience of all by making the community more equitable and the College more sustainable. Capital projects completed in the last five years include the renovation of the Charles E. Shain Library; the creation of both the Walter Commons for Global Study and Engagement and the Hale Center for Career Development; and the revitalization of the College's historic art deco theater, Palmer Auditorium, into the Nancy Athey '72 and Preston Athey Center for Performance and Research. Major renewals of the campus center and the athletics complex, including the College waterfront, are also planned. A capital campaign has raised over $180 million in the first three years of its silent phase to support the plan's goals. Excellent outcomes have been a hallmark of the College from its origins. Today, nearly 100 per cent of Connecticut College alumni report being well situated in life less than a year after graduating. Over half go on to complete advanced degrees. Many make a lasting difference in their communities and on the national stage. A significant number of Connecticut College alumni have been named to Forbes “30 under 30” list, recognizing the world's brightest young entrepreneurs, leaders, and stars. And Connecticut College is consistently ranked among the top producers of Fulbright scholars in the country.  For more information about the College, visit http://www.conncoll.edu.   New London, Connecticut:  Located on the Northeast Corridor equidistant between Boston and New York, New London is a historic port city of 25,000 residents with a progressive culture and a lively arts community.  The Providence Journal recently described the city as a “seaside haven with a funky, hipster vibe.”  It neighbors many beautiful towns along the Connecticut shoreline, offering access to beaches, farms, and other outdoor activities, as well as to ferries and trains with direct routes to Boston, New York and beyond.

To apply, please visit: https://conncoll.hiretouch.com/job-details?jobID=70081&job=vice-president-of-marketing-communications







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