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Director of Marketing

Employer
University of North Carolina at Chapel Hill
Location
Chapel Hill, NC

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
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Job Details

Position Type:

Permanent Staff (SHRA)

Is this an internal only recruitment?:

No

Position Title:

Public Comm Specialist - Contributing

Working Title:

Director of Marketing

Position Number:

00036459

Vacancy ID:

P013116

Budgeted Hiring Range:

$31,200 - $43,500

Pay Band Information:

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

Salary Grade Equivalent:

GN06

Full-time/Part-time Permanent/Time-Limited:

Full-Time Permanent

Hours per week:

40

Work Schedule:

Monday – Friday 8AM – 5PM
Nights, Weekend, Evening work
Work schedule may require long hours and exposure to various weather elements.

Department Name and Number:

Ath Sports Marketing-272300

Date First Posted:

07/21/2021

Closing Date:

07/27/2021

Position Location:

Chapel Hill, NC

Position Posting Category:

Athletics

Department Description:

The Department of Athletics exists to provide educational and athletic opportunities to young men and women and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty administration, and students in a common and shared experience. The purpose of Athletics is to provide an environment for student-athletes to learn, advance and excel both academically and athletically. This unit is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide and national recognition. It is an extremely important recruiting tool, not just for student-athletes, but for students from all walks of life. Through its athletic programs and its facilities, the University seeks to unite alumni, faculty administration, and students in a common and shared experience.

Equal Opportunity Employer:

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description:

The Athletics Director of Marketing will support the marketing office in their efforts to generate revenue by enhancing the fan experience in effective and creative ways while advancing the Carolina Athletics brand. The Director of Marketing will be primarily responsible for the development and execution of marketing plans for women’s basketball, women’s soccer and men’s lacrosse aimed at generating revenue via ticket, concessions and merchandise sales as well as increasing attendance at home contests. The Director of Marketing will work directly with coaches, sport administrators and student-athletes on a regular basis before and during their respective season. Director will also manage the marketing department’s business intelligence/email campaign strategies. Additional responsibilities will include, but not limited to: supervising the marketing office student volunteer program: and other duties as assigned.
Work schedule may require long hours and exposure to various weather elements.

Minimum Education and Experience Requirements:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities:

The ideal candidate should demonstrate public relations, marketing and revenue generation skills to targeted audiences and understand the role social media plays in collegiate athletics. Strong customer service, planning and writing skills are essential. Ability to construct and implement marketing plans; game day experience; on-field promotions. Written and oral communication skills, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop and desktop publishing skills.

Preferred Qualifications:

Bachelor’s Degree and three (3) plus years’ experience in an NCAA Division I sports marketing environment. Knowledge of NCAA marketing rules and regulations. Experience marketing and promoting athletic team events. Demonstrated communication skills and the ability to work effectively with senior administrators, head coaches, student athletes, and co-workers to meet set goals and objectives. Master’s degree preferred.

Required Licenses/Certifications:

Valid NC Driver’s License

Special Physical and Mental Requirements:

May require lifting/moving heavy objects; work schedule may require long hours and exposure to various weather elements; must be able to navigate stairs and confined spaces.

Position/Schedule Requirements:

Evening work, Night work, Valid NC Driver’s License, Weekend work

Stimulus/ARRA Funded:

No

Company

The nation’s first public university is at the heart of what’s next, preparing a diverse student body to become creators, explorers, innovators and leaders in North Carolina and throughout the world. Carolina’s nationally recognized, innovative teaching, campus-wide spirit of inquiry and dedication to public service continue the legacy that began in 1795 when the University first opened its doors to students.

Here, in one of America's most beautiful college settings, we offer exceptional careers in richly diverse fields. Come explore what UNC-Chapel Hill has to offer you.


Undergraduate Enrollment: 19,117

Graduate/Professional Enrollment: 10,894

Total Student Enrollment: 30,011

Founded: 1789, as the first state university in the United States

Type of Institution: Public, four-year

Undergraduate Admission: 15,961

Graduate/Professional Enrollment: 10,039

Total Student Enrollment: 26,000

Faculty: 3,000

Percentage of faculty who hold Ph.D.s or the highest degrees in their field: 94 percent

Faculty/student ratio: 1/14

Location: UNC is located in the heart of Chapel Hill, the best college town in America! It's a friendly town of about 40,000 in the geographical center of North Carolina. Chapel Hill is at the western point of the Research Triangle, an area of about one million people, comprised of Chapel Hill, the cities of Durham and Raleigh, and the Research Triangle Park, home of many corporate offices and scientific research centers. Carolina is about 30 miles from the state capital, Raleigh, and 20 minutes from Raleigh-Durham International Airport.

Chapel Hill's main street, Franklin Street, borders the campus and offers shops, coffee houses, cafés, movie theaters and houses of worship. The town has a historic district, museum, library, parks, malls, and many recreational facilities.

Origins of Carolina's students: 82 percent of UNC's freshmen are from North Carolina and 18 percent are from out-of-state. Our students come from 42 different states and our international students represent 37 countries.

Size of freshman class: Approximately 3,400

Class size: Barely five percent of undergraduate classes contain more than 100 students; two-thirds of undergraduate classes have fewer than 30 students. Forty-one percent have fewer than 20 students, including First Year Seminars, in which first-year students work closely with professors.

Sports and athletic programs: UNC is an NCAA Division I school with 28 varsity teams. Carolina is the proud home of the Dean Smith Center, Kenan Stadium, Carmichael Auditorium, Koury Natatorium, and many other fine athletic facilities. Students join more than 60 intramural and club sports, which include baseball, bowling, crew, golf, lacrosse, rock climbing, rugby, tae kwon do, and ultimate frisbee. The Student Recreation Center offers weight training, aerobics, stair machines, and all the equipment you would expect to find at a great health club! Carolina offers a newly renovated outdoor pool and indoor pools, a golf course, tennis courts, and the longest zipline in America!

Number of residence halls: Incoming undergraduates will live in one of Carolina's 29 residence halls, which are wired for Internet access and cable television. housing.unc.edu

Scholarships and financial aid: About 40 percent of UNC-Chapel Hill students receive scholarships and/or some form of financial aid. studentaid.unc.edu

Special research institutes: Institute for Research in Social Science, Institute of Outdoor Drama, Morehead Planetarium, Kenan Institute of Private Enterprise, Institute of Government, Institute of African American Research.

Career services: On-campus counseling, job fairs, résumé writing service, internships, placement services. www.unc.edu/depts/career

Technological facilities: Students find multiple uses for Carolina's state-of-the-art technological resources. They can access Carolina's computer services through Academic Technology and Networks, which manages academic computing, e-mail, microcomputing labs, interactive media presentation, video and classroom support, and a help desk. The MetaLab oversees the development of SunSITE, one of the world's busiest digital library and electronic publishing projects.

Students may open e-mail accounts, and many use campus computer resources to construct personal Web pages. Students in residence halls have hardwired network connections to the Internet and cable television in their rooms. At the ATN Training center, students may take classes on software packages and utilities. Computer labs are available for student use all over campus.

Carolina Computing Initiative: Beginning with the freshman class of 2000, undergraduates must purchase laptop computers. The University has arranged for IBM to offer computers at excellent prices. Students, faculty, and staff will enjoy cost savings, higher quality compatible equipment, and better technical support through CCI. www.unc.edu/cci

The Study Abroad program allows students to live and learn in Europe, the Middle East, Asia and the Pacific Rim, Africa, and the Americas. www.unc.edu/depts/abroad

The Honors Program offers special seminars, research programs, and the chance to design your own independent studies. www.unc.edu/depts/honors

Carolina students spend time in public service through student organizations, the Campus Y, the Carolina Center for Public Service, and courses that incorporate community service.

UNC's chapter of Phi Beta Kappa, a national collegiate honor society, is the oldest in North Carolina, dating from 1904. There are many other honorary societies at Carolina.

UNC offers ROTC programs in all branches of national military service.

Through the First Year Seminars program, first year students will understand what it means to study at a premier research university. They will learn from faculty members and share in their research in seminars of no more than 20 students.

Life outside the classroom: More than 370 clubs, teams, and student organizations offer something for everyone! You can choose from among musical and dramatic performing groups, publications, ethnic and religious clubs, the Campus Y and other service organizations, fraternities and sororities, and pre- professional organizations. Whatever your interests, you will find others at Carolina who share them! www.unc.edu/depts/union/student/listintr.htm

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