Senior Director of Enrollment

At Glasgow Caledonian New York College (GCNYC), New York City’s College for the Common Good, we believe innovative business leaders are the vanguard of the Common Good. Our Master of Science degrees explore social impact and sustainability, alongside opportunities to conduct applied research in business and fashion. Offered through evening courses on campus or online, our master’s programs focus on driving sustainability-related innovation to accelerate systemic change. Our sustainable impact focus is inspired by Leading-edge systems thinking founded in the United Nations Sustainable Development goals.

Job Description

Reporting to the Vice President and Provost, the Senior Director leads the development and implementation of an enrollment strategy in pursuit of GCNYC’s goal to build awareness regionally, nationally, and internationally. Using deep knowledge of emerging trends and practices in graduate recruitment, admissions, and marketing, the Senior Director is responsible for growing a highly qualified student body that aligns with and reflects GCNY’s mission for the common good. The Senior Director of Enrollment works with the college’s marketing consultant on the development and execution of a strategic enrollment plan.

Job Responsibilities

1. Possess and promote an extensive understanding of GCNYC’s brand, initiatives, academic programs, and faculty to provide prospective and admitted students with a clear understanding of GCNYC’s mission for the common good.

2. Develop and oversee execution of effective marketing, recruitment, and admission processes to convert highly qualified prospects to applicants to enrolled students building a distinctive student body and distinguished alumni.

3. Provide leadership and supervision to the Director of Recruitment and Admissions. Inspire staff to think creatively, adopt best practices and embrace continuous improvement. Address performance issues proactively.

4. Develop and supervise a program of on- and off-campus events such as recruitment fairs, open houses, yield receptions, etc., to showcase the college, its faculty and alumni and encourage applied and admitted students to enroll at GCNYC.

5. Maximize the utilization of the college’s CRM, Slate.

6. Develop and deliver a schedule of recruitment and marketing reports to the Vice President and Provost.

7. Manage and ensure maximum strategic effectiveness of recruitment and marketing budgets.

8. Monitor the financial aid process to achieve net revenue goals and the adherence to federal and institutional rules, regulations and processes.

9. Enhance the strategic use of scholarships and financial aid in the recruitment efforts of the College including the explanation of value propositions and net price to students in relation to the college’s competitors.

Professional Requirements

1. A master’s degree from a regionally accredited college or university

2. Experience in graduate recruitment

3. A minimum of 7 years of related and satisfactory performance in increasingly responsible positions in college recruitment and enrollment

4. Current knowledge of federal and institutional policies and procedures regulating US federal financial aid assistance and experience leveraging financial aid to achieve institutional net revenue targets.

5. Experience recruiting students with diverse identities such as race, ethnicity, nationality, gender, gender expression, ability, religion, age, sexual orientation, legal status and veteran status.

Expected Skills

1. Strong problem-solving and analytical skills

2. Strong organizational skills and demonstrated ability to work effectively as a member of a team.

3. Accept the responsibility for meeting critical enrollment and net revenue expectations in a fast-paced environment.

4. Proficiency with standard productivity software (e.g., MS Office including Word, Excel, PowerPoint, Teams, and Sharepoint).

5. Experience with Slate or other standard CRM systems

6. Experience working with a diverse population of adult students in an educational setting

7. Excellent oral, written, and listening skills

8. Demonstrated ability to develop and maintain productive and constructive working relationships with a diverse range of stakeholders across the campus and in the community

9. Demonstrated commitment to inclusion and diversity.

Salary

This position offers a competitive salary and a generous benefits package.

Equal Opportunity Employment

GCNYC is an Equal Opportunity Employer. We are committed to providing an inclusive and respectful environment for all members of our community. We seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All staff and faculty are required to participate in annual sexual harassment prevention trainings and trainings related to anti-racism and unconscious bias will be implemented in Fall 2021.

GCNYC believes that inclusion and diversity throughout our community is critical to our success, and we seek to recruit, develop and maintain people from a diverse candidate pool. GCNYC strictly prohibits and does not discriminate against employees, applicants or any other covered persons because of race (including traits historically associated with race, including but not limited to hair texture and protective hairstyles), color, religion, sexual orientation, nationality, ethnicity, pregnancy, gender identity or expression, age, ability, citizenship, veteran status, genetic information or any other characteristic protected under applicable federal, state or local law.

Application Procedure

To apply for this position, please submit a copy of your resume, letter of interest addressing the role, responsibilities and qualifications required and at least two (2) current professional references with full contact information to recruitment@gcnyc.com.

To view the role profile and access the voluntary affirmative action form for completion as part of your application, please see here https://www.gcnyc.com/about/careers-at-gcnyc/.

Candidates must be able to work in-person when the College campus reopens in late August 2021.