Position Overview: Reporting to the Senior Director of Undergraduate Enrollment Marketing, the Marketing Specialist will be responsible for the day-to-day coordination and execution of the multi-channel undergraduate marketing communications calendar. This position will play an integral role in the undergraduate enrollment funnel as all calendar tactics are aimed at driving the funnel from prospective student through admitted student. This individual will play a cross functional role, working closely with members of the marketing and communications teams and acting as the main liaison with the social media team. Key areas of focus will include overseeing Merrimack’s presence on external profile sites, assisting in content creation, and deploying various integrated campaigns including email, social media, websites, printed collateral and digital advertising. Successful candidates will have a keen eye for detail, strong organizational skills, excellent writing ability, a can-do attitude and be able to thrive in a fast-paced environment.

Responsibilities:

• Manage the day-to-day execution and calendar of social media content that supports undergraduate recruitment goals;
• Deploy and manage the execution of various marketing campaigns including email, website, social media, printed collateral and digital advertising;
• Assist with undergraduate marketing content planning and content creation under the direction of the Senior Director of Undergraduate Enrollment Marketing by participating in creative brainstorming sessions and collaborative planning among the marketing and admission teams;
• Collaborate with the digital marketing and social media teams on undergraduate initiatives to build the enrollment funnel. This includes connecting content and campaigns for various marketing channels; and connecting the dots among campus partners to ensure all efforts are aligned.
• Work with various external vendors on Merrimack’s forward facing presence and brand recognition, including our virtual tour platform.
• Manage assigned projects from start to completion by creating timelines, trafficking projects, and maintaining appropriate project documentation;
• Coordinate email campaigns within CRM (Slate) with digital marketing team members to ensure best practices and CRM operational excellence are maintained and to devise plans for tactics such A/B testing, segmenting, utilizing new features, etc.
• Share metrics on campaign performance on a regular basis and make recommendations on adjustments or opportunities for a variety of inbound and outbound campaigns;
• Partner with the website team to ensure undergraduate webpages are up-to-date and ensure all inbound marketing campaigns and outbound email nurturing efforts align with the Merrimack website and content;
• Create and make updates to marketing calendars and project schedules, sharing with appropriate stakeholders;
• Integrate Diversity, Equity and Inclusion considerations into all aspects of marketing efforts.

Qualifications:

• Bachelor’s degree in marketing, communications or a related field.
• Understanding of inbound and outbound marketing strategies and integrated campaign design/execution;
• Ability to manage projects from start to completion in both the digital and print space and for short- and long-term projects;
• Ability to navigate content management systems, email/CRM systems, google analytics and social media platforms;
• Ability to manage and track budgets;
• Ability to work both independently and with teams and proactively solve problems;
• Excellent organizational, time management, multi-tasking, and problem solving skills;
• Exemplary written and oral communication skills;
• Excellent interpersonal skills and the ability to work collaboratively and effectively with groups both internal and external to the College;
• Desire to continue to test new initiatives, learn and grow;
• Ability to thrive in a cross-functional team environment and structure.
• 1-2 years experience in a project management role on a marketing communications team; excellent internship experience will be considered
• Demonstrated foundation working on integrated efforts in the digital, print, email, website, and content creation spaces;
• Proficiency using a customer relationship management (CRM) system, email management/marketing automation, and CMS systems;
• Higher education experience preferred, but not required.
• Basic working knowledge of the Adobe Creative Suite a plus. Experience using a design and video editing software is a plus.

Merrimack College is committed to building a culturally and racially diverse community, based on the values of diversity, equity and inclusion. We strongly encourage applications from members of underrepresented groups. Candidates should describe in their application previous experience related to equity, diversity, and inclusion, as well as how they will engage in fostering a culture that values diversity and inclusive excellence at Merrimack College.

To Apply: Please apply online with a cover letter and resume.

This position is subject to the successful completion of a criminal background check.

Merrimack College is an Equal Opportunity Employer.

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