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Social Media Coordinator, Office of Communications

Miami Dade College
Wolfson Campus

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Institutional & Business Affairs, Communications & Marketing
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Job Details

Job Title: Social Media Coordinator, Office of Communications
Location: Wolfson Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 1001538
Job Details

Job Family

STAFF- Support Non-Exempt (SNE)




$22.58 - $28.22



Reports To

Social Media Director

Closing Date

Open Until Filled

FLSA Status

Non-Exempt Hourly (Eligible for Overtime Compensation)

First Review Date

July 27, 2021

Job Summary

The Social Media Coordinator is responsible for growing Miami Dade College’s social media followers, engaging with them and fostering community across the platforms. The position assists with written and visual content creation, brand positioning and community management on the College’s social media accounts.

Duties & Responsibilities
  • Assists with daily posting and presence on the Miami Dade College social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok and You Tube, among others
  • Designs and creates eye-catching, shareable written and visual content that resonates with each social platform’s unique audience
  • Monitors, listens and engages with students and other MDC stakeholders on social media in an effort to support and grow enrollment
  • Explores innovative ways to engage and grow the size and quality of audience
  • Collaborates with Social Media Director and Visual Content Developer to produce high quality content that positively showcases Miami Dade College
  • Assists with developing systems, work flow and best practices for content creation, distribution maintenance and retrieval
  • Leverages market data to develop content themes/topics that enhance materials and connect with students and other constituencies
  • Performs other duties as assigned
Minimum Requirements
  • Bachelor’s degree from a regionally accredited institution in a related field of study and four (4) years of professional experience in social media
  • Knowledge and understanding of College organization, goals and objectives, and policies and proceduresProficiency with using major social media platforms for business applications and personal usePossess excellent organizational and communication skills (both oral and written)Ability to write effective copy in different styles for Facebook, Twitter, YouTube, Instagram, etc.Demonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office software and other social apps Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with College standards and guidelinesAbility to work a flexible schedule, which may include evenings and weekends Ability to travel to various campus locations as needed; and be physically active while covering MDC events

Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, will receive preference and priority for this job vacancy. In addition, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements outlined in this job vacancy and are encouraged to apply for the positions being filled.

Additional Requirements

The final candidate is to successfully complete a background screening and reference check process.


Since we opened our doors in 1960, the educators at Miami Dade College have focused on providing quality and innovative educational opportunities to every member of our community desiring a higher education. Our goal is a simple one, to ensure the success of our students and increase the strength of our communities.

Today, Miami Dade College is the largest, most diverse and highly regarded college in the nation. We operate eight campuses with over 6,000 employees who educate over 170,000 students from around the world. The College offers over 300 programs of study and several degree options, including vocational, associate, and baccalaureate degrees. We also offer numerous Community Education classes as well as online credit classes through the Virtual College.  Specialized and advanced educational opportunities include the prestigious New World School of the Arts, The Honors College and our Dual Enrollment Program.

With such a large organization, our employment needs are very diverse. From full-time professional faculty to part-time adjunct faculty and support staff, the people who comprise the MDC workforce are the innovators who help the College maintain our reputation as one of the most highly regarded colleges in the country.

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