Senior Marketing Specialist, Admissions

Employer
The George Washington University
Location
Washington D.C.
Salary
$59,335.74 - $81,600.15
Closing date
Sep 20, 2021

Job Details

The Graduate School of Education and Human Development (GSEHD) community is dedicated to the mission of leading innovation through learning. Our students emerge from our programs enriched in theory and practice and become agents of change in education and human development. 
 
The Sr. Marketing Specialist provides strategic leadership associated with creation of marketing deliverables used in print, web, video, and multimedia applications to support recruitment goals and promote brand awareness of the School. This includes the analysis of marketing initiatives, communications strategies, and brand cohesion. The position reports to the Director of Admissions for GSEHD and supervises one direct report. 
 
The key responsibilities include: 
 
Collaborate with GSEHD faculty and staff to develop marketing strategies that communicate GSEHD’s mission, current initiatives and research, and value of academic programs. Focus on internal customer service.

 

Manage the work of third-party vendors in the marketing process.  Ensure all marketing campaigns are within established budgets, on time, and meet GSEHD’s specifications.

 

In collaboration with centralized GW marketing services, develop creative content and material specific to advancing student recruitment for GSEHD.  

 

Assist with developing communication plans for prospective graduate students to support the School’s student recruitment efforts.

 

Analyze data and provide meaningful insights and trends from all phases of the marketing process.

 

Lead, train, and manage performance of staff.

 

Other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning additional responsibilities that are logically related to the position

 

Minimum Qualifications: Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Company

GWU pic1The George Washington University is a dynamic institution located in the heart of Washington, D.C. As the largest institution of higher education in the nation’s capital, GW is able to draw upon a rich array of resources to enhance its educational endeavors and generate creative energy. Through its diverse students, faculty, staff, and alumni, the university contributes talent and knowledge to improve the DC area and the world.

Located four blocks from the White House, GW is the largest institution of higher education in the nation's capital. The university offers comprehensive programs of undergraduate and graduate liberal arts study as well as degree programs in medicine, law, engineering, education, business, and international affairs.

The George Washington University dedicates itself to furthering human well-being. We value a dynamic, student-focused community stimulated by cultural and intellectual diversity and built upon a foundation of integrity, creativity, and openness to the exploration of new ideas. A diverse population of undergraduate, graduate, and professional students from all 50 states, D.C, and more than 130 countries enroll at GW each year. 

To promote the process of lifelong learning from both global and integrative perspectives, the university provides a stimulating intellectual environment for its diverse students and faculty. By fostering excellence in teaching, GW offers outstanding learning experiences for full-time and part-time students in undergraduate, graduate, and professional programs in D.C., the nation, and abroad. The university acts as a catalyst for creativity in the arts, the sciences, and the professions by encouraging interaction among its students, faculty, staff, alumni, and the communities it serves.

GWU profile pic2What Makes GW a Great Place to Work

Working at GW is an experience that allows each individual an opportunity to grow both personally and professionally. Our community includes individuals of diverse and unique backgrounds whose individual contributions build the momentum to make GW a great university and indeed, a great place to work. As a top employer, we want to do all we can to attract the best people who connect to our mission of excellent teaching, research, and community engagement. Those who are here are “Proud to be GW.”

GW is committed to offering its employees a comprehensive benefits package including health and welfare plans such as medical, prescription, dental, vision, flexible spending accounts and life and disability insurance as well as retirement and tuition programs. Free wellness programs include exercise classes, walking clubs, smoking cessation benefits, free flu vaccinations, GW’s Healthy Pregnancy Program, a faculty and staff summer softball league, and much more.

Find Us
Website:
Telephone
202-994-8500
Location
2121 Eye St.
Washington
DC
20002
US

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