Director of Enrollment Communications

The University of North Carolina at Charlotte
Charlotte, North Carolina
Closing date
Sep 18, 2021
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Job Details

Director of Enrollment Communications

UNC Charlotte seeks a creative and passionate leader to serve as the next Director of the Office of Enrollment Communications. The Director of Enrollment Communications sets the strategic vision for student communication for the University, is responsible for leading the creative process, developing communication strategies and plans (including social media), and ensuring implementation for consistent, effective, and efficient student communication through the student lifecycle from recruitment to graduation.

About UNC Charlotte

UNC Charlotte, a member of the UNC system, is the state’s second largest and fastest growing university. UNC Charlotte leverages its location in North Carolina’s largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. As North Carolina’s urban research university, UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the dynamic and growing Charlotte region. Charlotte is consistently ranked as a best place to live with the appeal of a large city and easy access to the mountains, lakes and beaches. 


The University’s enrollment exceeds 30,000 students, including approximately 24,000 undergraduates and over 6,000 graduate and professional students. Academic programs reside in 8 colleges offering more than 170 undergraduate majors with 77 Bachelor’s degree programs, 65 Master’s degree programs, and 24 Doctoral programs. Additional information about UNC Charlotte is available at

About the Position

The Director of Enrollment Communications reports to the Associate Provost for Enrollment Management. The Director oversees the communication efforts and execution of the seven Enrollment Management departments in addition to divisional departments outside the auspices of Enrollment Management. The Office of Enrollment Communications, under the direction of the Director, is responsible for marketing, concept and design development for New Student Convocation, The Honors College and associated honors programs, all under the auspices of Academic Affairs. The Director is also responsible for overseeing the external communication development for multiple offices that engage with students, the community, families, school counselors, college counselors, and community college personnel. The Director serves as the campus expert in student communications on multiple committees.


  • The Director researches best practices in higher education enrollment marketing and communication, recommends practices for re-engineering enrollment and retention initiatives based on research, and provides leadership and direction to communication staff to independently manage timelines on multiple large-scale projects;

    The Director analyzes enrollment/retention data to drive improvements in effectiveness of student communication throughout the academic year.;

    The Director provides leadership, consultation, and direction for and between the Enrollment Management units, academic departments, other divisional departments, and key stakeholders to assess student communication needs and develop plans to meet objectives and goals;

    The Director assumes the lead in developing, interpreting, and executing student communication policies and exercises substantial independence of administrative authority and discretion in areas such as contract negotiation and allocation of resources. The Director has the discretion to make independent decisions, which programmatically and financially obligate the University to those decisions. The Director provides oversight and monitoring of projects and contract budgets totaling $672,000; 

    The Director is responsible for the supervision, leadership, and management of all employees in the Office of Enrollment Communications and is directly responsible for their communication efforts and products (videos, graphic design, copywriting, website design, varying social media channels, etc.); Develops staff, supports sustained professional development, inspires creativity, and fosters an office culture of encouragement, support, and open communication;

    The Director serves as a strong advocate for Enrollment Communications throughout the University.


  • Master’s degree in Communications, Marketing or Creative Arts or Graphic Design, or Bachelor’s degree with equivalent experience required; 

    Minimum of five years of communication management experience at a large public university or professional experience in the advertising, marketing or graphic design profession. Experience with communication and marketing practices in higher education is preferred; 

    Strong working knowledge of Microsoft Office and Adobe Creative Suite publishing programs. 

    Experience using web-based Content Management Systems for website management. Experience with Slate and Salesforce CRMs is preferred;

    Background that includes developing, initiating, evaluating and improving recruitment, enrollment, communication and marketing plans and strategies, with a specific emphasis on digital marketing.

    Experience in research and data analysis;

    Significant experience in leadership, budget management and technical experience is required. 

    Excellent communication skills, and the ability to work collegially with a wide range of internal and external constituencies;

    Ability to lead a strong, resilient, and resourceful performance-driven team.

  • Application and Nomination 

Qualified candidates must apply electronically at The position number is 001137. Only electronic submissions will be accepted. The application packet should include a cover letter detailing how the applicant’s credentials and experience meet the needs, responsibilities, and qualifications stated above; a current resume; and contact information for five references. References will not be contacted without permission of the applicant and will only be contacted for finalists. Finalists are also subject to educational and criminal background checks. 

Applicant screening will begin immediately. Candidates are encouraged to submit their materials by August 15, 2021; however, screening will continue until the position is filled.

All applicants must apply online at Please see the job posting at:

To provide a nomination, or seek additional information, please contact Melodie Basey, Executive Assistant to the Associate Provost, at [email protected] Letters of recommendation or a simple nomination should include the name and contact information for the nominee.

Position is subject to a criminal background check.  The University of North Carolina at Charlotte is an Affirmative Action/Equal Opportunity employer and an ADVANCE Institution that strives to create an academic climate in which the dignity of all individuals is respected and maintained. Women, minorities, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, gender identity or sexual orientation.


About Us

UNC Charlotte is North Carolina's urban research university. It leverages its location in the state's largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. 

Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System.  A large public university with a small college feel, UNC Charlotte’s 1,000-acre campus is the home away from home for more than 29,000 students.  The University offers internationally competitive research and creative activity opportunities and exemplary undergraduate, graduate and professional programs coupled with a focused set of community engagement initiatives that enrich the region’s quality of life.

In fulfilling our mission, we envision a University that promises:

  • An accessible and affordable quality education that equips students with intellectual and professional skills, ethical principles, and an international perspective.
  • A strong foundation in liberal arts and opportunities for experiential education to enhance students’ personal and professional growth.
  • A robust intellectual environment that values social and cultural diversity, free expression, collegiality, integrity, and mutual respect.
  • A safe, diverse, team-oriented, ethically responsible, and respectful workplace environment that develops the professional capacities of our faculty and staff.

To achieve a leadership position in higher education, we will:

  • Rigorously assess our progress toward our institutional, academic, and administrative plans using benchmarks appropriate to the goals articulated by our programs and in our plans.
  • Serve as faithful stewards of the public and private resources entrusted to us and provide effective and efficient administrative services that exceed the expectations of our diverse constituencies.
  • Create meaningful collaborations among university, business, and community leaders to address issues and opportunities of the region.
  • Develop an infrastructure that makes learning accessible to those on campus and in our community and supports the scholarly activities of the faculty.
  • Pursue opportunities to enhance personal wellness through artistic, athletic, or recreational activities.
  • Operate an attractive, environmentally responsible and sustainable campus integrated with the retail and residential neighborhoods that surround us.

Dual Career

The University of North Carolina at Charlotte is committed to the recruitment and retention of highly qualified and productive faculty, administrators, and other professional staff members. We recognize that career decisions are influenced by family considerations.  For up to one year from the date of an employee’s relocation to Charlotte, the University will assist the employee’s  spouse or domestic partner with efforts to find employment within the University and/or within the surrounding area.

Diversity at UNC Charlotte

UNC Charlotte is committed to cultivating diversity and inclusion throughout the campus. Our campus community is comprised of people who represent the wide breadth of gender identities, sexualities, races and ethnicities, faith traditions, nationalities, and other social groups and backgrounds.  All of these identities and experiences enrich the University as a whole.  UNC Charlotte strives to celebrate and leverage the benefits of this diversity, and to sustain an inclusive and welcoming environment for all students, faculty, and staff.

To learn more about plans, programs, resources and news and events relating to diversity and inclusion at UNC Charlotte please use the following link:

To access the full text of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion please use the following link:

Optional text if space allows….

Overview of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion.

The goal of quality education for all at UNC Charlotte is the foundation for our Diversity Plan.  At its fullest potential, higher education allows students to interact with people from different backgrounds and to engage a range of ideas and perspectives.  This educational experience cultivates the skills that graduates will need to function adeptly in a global society.  

As North Carolina and the Charlotte region undergo rapid population growth and demographic change, UNC Charlotte must respond to the needs of a more diverse student population. It is imperative that the University prepare its students to become leaders and thriving citizens in a pluralistic and multicultural society. In adopting our Diversity Plan, we affirm that:


    • We believe that a diverse faculty, staff and student body are critical in advancing teaching, scholarship, and community engagement at UNC Charlotte.
    • We are committed to enhancing opportunities for living, working and learning in a diverse environment
    • We are committed to educating our students to interact effectively and respectfully in the global community. 

      The Plan identifies components of a diverse campus community and outlines steps toward building an inclusive environment that promotes the success of all students, faculty, and staff. It is a living document that affirms our institutional values and is designed to offer guidance to University departments and units for achieving the University goals for diversity.  The seven broad objectives of the Diversity Plan are:

      1: Promote a broad understanding of goals for diversity, access, and inclusion for the University through active outreach to the campus community.

      2: Recruit and graduate a diverse student body that reflects community diversity and addresses the state’s need to increase access to higher education for historically underrepresented and economically disadvantaged students.

      3: Increase the recruitment of underrepresented faculty and advance their progression through the faculty ranks.

                  4: Increase the representation of staff from underrepresented groups.

      5: Ensure the presence of institutional environments and course development that enhance learning and appreciation for the full range of diversity.

      6: Develop external relationships with the community to enhance diversity on and off campus.

                  7: Ensure the Success of the Plan through Assessment, Accountability, and Recognition.


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