Director of Enrollment Communications
UNC Charlotte seeks a creative and passionate leader to serve as the next Director of the Office of Enrollment Communications. The Director of Enrollment Communications sets the strategic vision for student communication for the University, is responsible for leading the creative process, developing communication strategies and plans (including social media), and ensuring implementation for consistent, effective, and efficient student communication through the student lifecycle from recruitment to graduation.
About UNC Charlotte
UNC Charlotte, a member of the UNC system, is the state’s second largest and fastest growing university. UNC Charlotte leverages its location in North Carolina’s largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. As North Carolina’s urban research university, UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the dynamic and growing Charlotte region. Charlotte is consistently ranked as a best place to live with the appeal of a large city and easy access to the mountains, lakes and beaches.
The University’s enrollment exceeds 30,000 students, including approximately 24,000 undergraduates and over 6,000 graduate and professional students. Academic programs reside in 8 colleges offering more than 170 undergraduate majors with 77 Bachelor’s degree programs, 65 Master’s degree programs, and 24 Doctoral programs. Additional information about UNC Charlotte is available at www.uncc.edu.
About the Position
The Director of Enrollment Communications reports to the Associate Provost for Enrollment Management. The Director oversees the communication efforts and execution of the seven Enrollment Management departments in addition to divisional departments outside the auspices of Enrollment Management. The Office of Enrollment Communications, under the direction of the Director, is responsible for marketing, concept and design development for New Student Convocation, The Honors College and associated honors programs, all under the auspices of Academic Affairs. The Director is also responsible for overseeing the external communication development for multiple offices that engage with students, the community, families, school counselors, college counselors, and community college personnel. The Director serves as the campus expert in student communications on multiple committees.
- The Director researches best practices in higher education enrollment marketing and communication, recommends practices for re-engineering enrollment and retention initiatives based on research, and provides leadership and direction to communication staff to independently manage timelines on multiple large-scale projects;
The Director analyzes enrollment/retention data to drive improvements in effectiveness of student communication throughout the academic year.;
The Director provides leadership, consultation, and direction for and between the Enrollment Management units, academic departments, other divisional departments, and key stakeholders to assess student communication needs and develop plans to meet objectives and goals;
The Director assumes the lead in developing, interpreting, and executing student communication policies and exercises substantial independence of administrative authority and discretion in areas such as contract negotiation and allocation of resources. The Director has the discretion to make independent decisions, which programmatically and financially obligate the University to those decisions. The Director provides oversight and monitoring of projects and contract budgets totaling $672,000;
The Director is responsible for the supervision, leadership, and management of all employees in the Office of Enrollment Communications and is directly responsible for their communication efforts and products (videos, graphic design, copywriting, website design, varying social media channels, etc.); Develops staff, supports sustained professional development, inspires creativity, and fosters an office culture of encouragement, support, and open communication;
The Director serves as a strong advocate for Enrollment Communications throughout the University.
- Master’s degree in Communications, Marketing or Creative Arts or Graphic Design, or Bachelor’s degree with equivalent experience required;
Minimum of five years of communication management experience at a large public university or professional experience in the advertising, marketing or graphic design profession. Experience with communication and marketing practices in higher education is preferred;
Strong working knowledge of Microsoft Office and Adobe Creative Suite publishing programs.
Experience using web-based Content Management Systems for website management. Experience with Slate and Salesforce CRMs is preferred;
Background that includes developing, initiating, evaluating and improving recruitment, enrollment, communication and marketing plans and strategies, with a specific emphasis on digital marketing.
Experience in research and data analysis;
Significant experience in leadership, budget management and technical experience is required.
Excellent communication skills, and the ability to work collegially with a wide range of internal and external constituencies;
Ability to lead a strong, resilient, and resourceful performance-driven team.
Application and Nomination
Qualified candidates must apply electronically at https://jobs.uncc.edu. The position number is 001137. Only electronic submissions will be accepted. The application packet should include a cover letter detailing how the applicant’s credentials and experience meet the needs, responsibilities, and qualifications stated above; a current resume; and contact information for five references. References will not be contacted without permission of the applicant and will only be contacted for finalists. Finalists are also subject to educational and criminal background checks.
Applicant screening will begin immediately. Candidates are encouraged to submit their materials by August 15, 2021; however, screening will continue until the position is filled.
All applicants must apply online at https://jobs.uncc.edu. Please see the job posting at: jobs.uncc.edu/postings/35403
To provide a nomination, or seek additional information, please contact Melodie Basey, Executive Assistant to the Associate Provost, at [email protected] Letters of recommendation or a simple nomination should include the name and contact information for the nominee.
Position is subject to a criminal background check. The University of North Carolina at Charlotte is an Affirmative Action/Equal Opportunity employer and an ADVANCE Institution that strives to create an academic climate in which the dignity of all individuals is respected and maintained. Women, minorities, veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, gender identity or sexual orientation.