Public Communications Specialist

The University of North Carolina at Charlotte
This position is primarily based out of the Belk College of Business on the main campus
Closing date
Oct 21, 2021

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

Vacancy Open to:

All Candidates

Employment Type:

Permanent - Full-time

Hours per week:


Months per year:


Position Number:


NC Salary Grade Equivalency:


Classification Title:

Public Communications Specialist - Contributing

Working Title:

Public Communications Specialist

Salary Range:

$31,200 - $41,281

Anticipate Hiring Range:

$31,200 - $39,217

FLSA Status:

Non Exempt


University Advancement


University Communications (Adm)

Work Unit:

University Communications AVC

Work Schedule:

8:00am – 5:00pm; Monday – Friday; some evenings and nights required for events or projects.

Primary Purpose of Position:

This position will contribute to the overall strategy and priorities of the Belk College of Business, primarily by developing internal and external communications materials for specific strategic areas of the Belk College, such as scripts, articles and profiles, copywriting, blog posts, and social media posts. This position will plan, organize, manage and execute strategic Belk College communications projects from research, planning, implementation and measurement.
This position is also responsible for the overall management of the Belk College social media accounts (Twitter, Facebook, LinkedIn and Instagram), providing recommendations for and guidance surrounding social media execution and best practices for team members and college leadership. The position monitors social media on a designated schedule and uses analytics tools to create dashboards, listening queries and regular reporting to measure and assess direction for future social media content.
This position also will work with the Executive Director of External Relations to plan and coordinate special events as assigned.
This position requires some knowledge of communications tools, including but not limited to: web content management system, e-newsletter software, social media management, InDesign, Photoshop and PowerPoint.

Minimum Education/Experience:

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

University Preferred Qualifications:

Graduation from a four-year college or university with a major in a closely related field that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.

Essential Job Duties:

This position will support communications and events for key priorities of the college, helping to raise awareness for its programs, faculty, and impact through strategic communications and events.
This position serves as the communications lead for Belk College Undergraduate Programs and for the Childress Klein Center for Real Estate, and is responsible for the overall management of the college’s social media accounts. The position also responds to emerging communications/events priorities of the Belk College as assigned.
Communications: – Develop communications materials for specific areas of the Belk College, depending on key external relations priorities. – Seek, develop, and distribute original and solicited content, including message for letters, articles, blog posts, social posts, etc., for assigned areas using UNC Charlotte/Belk College External Relations strategy/key messaging and adhering to UNC Charlotte brand standards. – Coordinate information for college priorities, including distribution of college materials to key stakeholders and public sharing for broad awareness including website posting. – Contribute to fundraising and impact news about key priorities of the college. – Develop stories to share with University Communications and to share with local/state/national media. – Participate in University communications meetings and committees as assigned.
Project Management: – Plan, organize, manage and execute communications projects and events related to key priorities from beginning to end, with support from the External Relations team and Director. – Manage deadlines and project objectives, using detailed timelines/schedules, resource assignment and quality control measures. – Work with creative partners (university, photographers, videographers, printers, etc.) as needed to produce high-quality communications. – Implement communications plan, strategies and tactics in proactive manner to increase visibility for key priorities and programs of the Belk College. – Plan, coordinate, and manage key messages of priority areas of the college. – Work with communications ambassadors (students and alumni) to promote events and content of interest to students and alumni. – Help coordinate and promote college signature events. – Bring ideas and help coordinate social media campaigns for priority areas.
Knowledge: – Technical – Use technology tools, including but not limited to: Drupal web content management system, social media platforms, Dropbox, Google Drive, PowerPoint, Adobe Creative Suite software. – Produce and edit stories, videos and photos about the Belk College and/or work with multimedia specialists and photographers for strategic productions. – Assist with website projects. Update assigned websites regularly, especially the homepages and key landing pages, and work with team members to make website improvements. – Provide and maintain admissions materials about Belk College undergraduate programs. Update the Admissions brochure for Belk College regularly and manage printing. – Help develop storyboards/scripts and video ideas.
Organizational Sensitivity: – Work with Executive Director of External Relations on strategic or priority issues of the Belk College. Work with college leadership on key communications priorities. – Work with supervisor to prioritize the expectations and goals of respective areas of responsibility.
Consulting/Advising: – Serve as key communications liaison for priority areas as assigned. – Serve as brand manager and ambassador of priority areas, helping to audit and manage key messages, images and materials. – Develop communications materials, including digital, print and other materials, to encourage student enrollment, interest in programs, fundraising or event attendance. – Recommend process and strategy improvements where possible.
Knowledge: – Professional – Source information about students and programs as assigned. – Gather, write, produce, develop and share communications materials, including but not limited to Undergraduate Programs and Center materials. – Update key messages and copy for online materials.

Other Work Responsibilities:

Other duties as assigned.

Departmental Preferred Experience, Skills, Training/Education:

Higher education experience is highly desirable.

Event planning and project management experience is preferred.

Social media work experience is desirable.

Web content management system experience is desirable.

Exceptional user-focused writing and editing skills, strong grammar and communication skills.

Ability to work independently and prioritize work while managing multiple deadlines.

Strong organizational skills, detail oriented, high degree of accuracy and ability to multitask.

Proficient in Microsoft Office, Internet applications, such as Google docs and Dropbox.

Ability and willingness to travel to various work and event locations.

This position requires some knowledge of communications tools, including but not limited to: web content management system, enewsletter software, social media management, InDesign, Photoshop and PowerPoint

Work Location:

This position is primarily based out of the Belk College of Business on the main campus, with some travel to UNC Charlotte Center City.

Posting date:


Closing date:


Proposed Hire Date:


Special Notes to Applicants:

Please Submit a portfolio or work samples of your professional communications work.

Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application.

  • Do not write ‘see resume’ on your application when completing the job duties section.

If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).

  • Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.

Please submit a resume and cover letter with your application.

  • These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education and professional experience.


About Us

UNC Charlotte is North Carolina's urban research university. It leverages its location in the state's largest city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate and professional programs, and a focused set of community engagement initiatives. UNC Charlotte maintains a particular commitment to addressing the cultural, economic, educational, environmental, health, and social needs of the greater Charlotte region. 

Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System.  A large public university with a small college feel, UNC Charlotte’s 1,000-acre campus is the home away from home for more than 29,000 students.  The University offers internationally competitive research and creative activity opportunities and exemplary undergraduate, graduate and professional programs coupled with a focused set of community engagement initiatives that enrich the region’s quality of life.

In fulfilling our mission, we envision a University that promises:

  • An accessible and affordable quality education that equips students with intellectual and professional skills, ethical principles, and an international perspective.
  • A strong foundation in liberal arts and opportunities for experiential education to enhance students’ personal and professional growth.
  • A robust intellectual environment that values social and cultural diversity, free expression, collegiality, integrity, and mutual respect.
  • A safe, diverse, team-oriented, ethically responsible, and respectful workplace environment that develops the professional capacities of our faculty and staff.

To achieve a leadership position in higher education, we will:

  • Rigorously assess our progress toward our institutional, academic, and administrative plans using benchmarks appropriate to the goals articulated by our programs and in our plans.
  • Serve as faithful stewards of the public and private resources entrusted to us and provide effective and efficient administrative services that exceed the expectations of our diverse constituencies.
  • Create meaningful collaborations among university, business, and community leaders to address issues and opportunities of the region.
  • Develop an infrastructure that makes learning accessible to those on campus and in our community and supports the scholarly activities of the faculty.
  • Pursue opportunities to enhance personal wellness through artistic, athletic, or recreational activities.
  • Operate an attractive, environmentally responsible and sustainable campus integrated with the retail and residential neighborhoods that surround us.

Dual Career

The University of North Carolina at Charlotte is committed to the recruitment and retention of highly qualified and productive faculty, administrators, and other professional staff members. We recognize that career decisions are influenced by family considerations.  For up to one year from the date of an employee’s relocation to Charlotte, the University will assist the employee’s  spouse or domestic partner with efforts to find employment within the University and/or within the surrounding area.

Diversity at UNC Charlotte

UNC Charlotte is committed to cultivating diversity and inclusion throughout the campus. Our campus community is comprised of people who represent the wide breadth of gender identities, sexualities, races and ethnicities, faith traditions, nationalities, and other social groups and backgrounds.  All of these identities and experiences enrich the University as a whole.  UNC Charlotte strives to celebrate and leverage the benefits of this diversity, and to sustain an inclusive and welcoming environment for all students, faculty, and staff.

To learn more about plans, programs, resources and news and events relating to diversity and inclusion at UNC Charlotte please use the following link:

To access the full text of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion please use the following link:

Optional text if space allows….

Overview of the UNC Charlotte Plan for Campus Diversity, Access and Inclusion.

The goal of quality education for all at UNC Charlotte is the foundation for our Diversity Plan.  At its fullest potential, higher education allows students to interact with people from different backgrounds and to engage a range of ideas and perspectives.  This educational experience cultivates the skills that graduates will need to function adeptly in a global society.  

As North Carolina and the Charlotte region undergo rapid population growth and demographic change, UNC Charlotte must respond to the needs of a more diverse student population. It is imperative that the University prepare its students to become leaders and thriving citizens in a pluralistic and multicultural society. In adopting our Diversity Plan, we affirm that:


    • We believe that a diverse faculty, staff and student body are critical in advancing teaching, scholarship, and community engagement at UNC Charlotte.
    • We are committed to enhancing opportunities for living, working and learning in a diverse environment
    • We are committed to educating our students to interact effectively and respectfully in the global community. 

      The Plan identifies components of a diverse campus community and outlines steps toward building an inclusive environment that promotes the success of all students, faculty, and staff. It is a living document that affirms our institutional values and is designed to offer guidance to University departments and units for achieving the University goals for diversity.  The seven broad objectives of the Diversity Plan are:

      1: Promote a broad understanding of goals for diversity, access, and inclusion for the University through active outreach to the campus community.

      2: Recruit and graduate a diverse student body that reflects community diversity and addresses the state’s need to increase access to higher education for historically underrepresented and economically disadvantaged students.

      3: Increase the recruitment of underrepresented faculty and advance their progression through the faculty ranks.

                  4: Increase the representation of staff from underrepresented groups.

      5: Ensure the presence of institutional environments and course development that enhance learning and appreciation for the full range of diversity.

      6: Develop external relationships with the community to enhance diversity on and off campus.

                  7: Ensure the Success of the Plan through Assessment, Accountability, and Recognition.


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