WSOM Assistant Director Open Enrollment Location:
Case Main Campus Regular/Temporary:
Regular Full/Part Time:
Full-Time Job ID:
Strong Internal Identified
A strong internal candidate has been identified.
Job Description POSITION OBJECTIVEThe Assistant Director, Open Enrollment will contribute to the growth and success of Weatherhead Executive Education (WEE) programs. The assistant director will work closely with the Director of Open Enrollment to manage existing programs (currently approximately 60) and actively sell all Open Enrollment Programs. This individual also will consult with University Marketing and Communications (UMC) for guidance and brand compliance regarding development and execution of email marketing campaigns and updating the Open Enrollment section of the Executive Education website. In this capacity, this person will build effective working relationships within the Weatherhead School of Management and the broader Case Western Reserve University community. Furthermore, the assistant director will be responsible for securing Continuing Education Credits/Units (CEC/CEU) from the various certifying agencies. This individual’s efforts are expected to enhance the Weatherhead School of Management’s reputation and success by engaging audiences of potential participants and selling Executive Education programs and services. ESSENTIAL FUNCTIONS
Manage existing portfolio of programs (currently approximately 60 standalone programs and 11 certificate programs – combinations of standalone programs). Duties will include regular monitoring and analyzing of registration data and trends--as well as active promotion of all programs, with particular emphasis on those with low enrollments. Additional responsibilities will include reviews of completed programs to determine whether they met participant expectations based on their formal evaluation responses as well as other feedback. In some instances, the Assistant Director (AD) will engage the Director to address identified program shortcomings. The AD also will monitor satisfaction with administrative processes, i.e., registration, exception requests, program evaluations, etc. (30%)Handle overflow requests for information and questions about all Open Enrollment Programs from the Registration Manager, Director of Affiliate Accounts and Department Assistant. Coordinate with WEE team to manage registrations and referrals to other programs. Develop a sales pitch and cross-sell all other WEE programs including custom solutions, signature programs and coaching services where appropriate. Research and develop sales techniques and recommend implementation strategies. (10%)Act as WEE’s central point of coordination with UMC regarding print and digital marketing strategies of Open Enrollment programs. Work with UMC and UMC delegates to create print and online content including for web landing pages. Monitor all OE campaigns and campaign activities, and report to leadership regarding the campaign performance. Analyze data to identify prospects and work with the Director to make changes in content and adjust the direction of the strategy. Work with UMC regarding updates and changes. Develop and maintain an effective database to log and track activity. Identify new avenues to sell OE programs and expand existing database. (15%)Develop and recommend strategy for the e-newsletter and social media posts. Identify content for newsletter and posts – programs to promote, talking points, etc. Work with UMC where appropriate to develop and distribute the e-newsletter. Work with UTech to target appropriate audience from CRM database. Oversee troubleshooting and performance with UTech. Write daily posts to LinkedIn and Facebook WEE pages highlighting and promoting the programs and services. (25%)Manage the production and distribution processes of the annual catalog and any print/electronic material such as pricing sheet, banners and flyers to highlight and promote OE programs, while collaborating with UMC. Make contributions to the design and content of on-line presence (website) consistent with the marketing strategy. (5%)Maintain applications and standing with credentialing agencies (ICF, Project Management Institute, etc.). Includes fulfilling requirements for the various certification and recertification processes for Open Enrollment Programs that qualify for various continuing education credits/units. (10%)
NONESSENTIAL FUNCTIONS (5%)
Participate in meetings and discussions on projects and decisions that impact the entire Weatherhead Executive Education Team. Track executive education market and competitor trends strategies. Assist with the planning and development of sales campaigns for programs outside of Open Enrollment. (5%)Perform other duties as assigned. (<1%)
CONTACTSDepartment: Daily contact with Executive Education Directors, program managers, and other team members.University: Regular contact with university departments as needed, i.e., marketing, alumni and corporate relations, and information technology group.External: Contact with senior to middle level managers and external vendors such as non-CWRU faculty.Students: Contact with WSOM students and Executive Education participants/clients. SUPERVISORY RESPONSIBILITYManage student workers/interns (1 to 3). QUALIFICATIONSExperience: 1 to 3 years of experience working in a corporate, consulting or academic setting. Prefer experience in marketing and/or event promotion and management along with experience identifying market segments and customers. Higher education experience a plus.Education/Licensing: Bachelor's degree in business administration or a related field required. REQUIRED SKILLS
Ability to provide exceptional customer service and to build and maintain effective working relationships with students, alumni and faculty.Demonstrated relationship building skills required.Ability to effectively communicate and sell value and benefits of learning and development resources to customers in targeted segments.Ability to manage multiple projects simultaneously, take initiative and work independently with little supervision.Computer proficiency in Word, Excel and PowerPoint required. Must have excellent verbal and written communication including strong grammar and proofreading skills.Detail orientation, strong organizational and planning skills.Ability to work independently and collaboratively. Demonstrate ability to discreetly handle confidential information.Ability to meet consistent attendance. Ability to interact with colleagues, supervisors, and customers face to face.
WORKING CONDITIONSProfessional office setting, customer focused and results oriented. Fast paced constantly changing working environment requiring adaptability and flexibility. Job may require long hours, including evenings and weekends.Diversity Statement
In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.
Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.