WSOM Assistant Director Open Enrollment

Case Western Reserve University
Case Main Campus
Closing date
Oct 13, 2021

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Community & Government Relations

Job Details

Job Title: WSOM Assistant Director Open Enrollment
Location: Case Main Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 9029
Strong Internal Identified

A strong internal candidate has been identified.


The Assistant Director, Open Enrollment will contribute to the growth and success of Weatherhead Executive Education (WEE) programs. The assistant director will work closely with the Director of Open Enrollment to manage existing programs (currently approximately 60) and actively sell all Open Enrollment Programs. This individual also will consult with University Marketing and Communications (UMC) for guidance and brand compliance regarding development and execution of email marketing campaigns and updating the Open Enrollment section of the Executive Education website. In this capacity, this person will build effective working relationships within the Weatherhead School of Management and the broader Case Western Reserve University community.

Furthermore, the assistant director will be responsible for securing Continuing Education Credits/Units (CEC/CEU) from the various certifying agencies. This individual’s efforts are expected to enhance the Weatherhead School of Management’s reputation and success by engaging audiences of potential participants and selling Executive Education programs and services.


    Manage existing portfolio of programs (currently approximately 60 standalone programs and 11 certificate programs – combinations of standalone programs). Duties will include regular monitoring and analyzing of registration data and trends--as well as active promotion of all programs, with particular emphasis on those with low enrollments. Additional responsibilities will include reviews of completed programs to determine whether they met participant expectations based on their formal evaluation responses as well as other feedback. In some instances, the Assistant Director (AD) will engage the Director to address identified program shortcomings. The AD also will monitor satisfaction with administrative processes, i.e., registration, exception requests, program evaluations, etc. (30%)Handle overflow requests for information and questions about all Open Enrollment Programs from the Registration Manager, Director of Affiliate Accounts and Department Assistant. Coordinate with WEE team to manage registrations and referrals to other programs. Develop a sales pitch and cross-sell all other WEE programs including custom solutions, signature programs and coaching services where appropriate. Research and develop sales techniques and recommend implementation strategies. (10%)Act as WEE’s central point of coordination with UMC regarding print and digital marketing strategies of Open Enrollment programs. Work with UMC and UMC delegates to create print and online content including for web landing pages. Monitor all OE campaigns and campaign activities, and report to leadership regarding the campaign performance. Analyze data to identify prospects and work with the Director to make changes in content and adjust the direction of the strategy. Work with UMC regarding updates and changes. Develop and maintain an effective database to log and track activity. Identify new avenues to sell OE programs and expand existing database. (15%)Develop and recommend strategy for the e-newsletter and social media posts. Identify content for newsletter and posts – programs to promote, talking points, etc. Work with UMC where appropriate to develop and distribute the e-newsletter. Work with UTech to target appropriate audience from CRM database. Oversee troubleshooting and performance with UTech. Write daily posts to LinkedIn and Facebook WEE pages highlighting and promoting the programs and services. (25%)Manage the production and distribution processes of the annual catalog and any print/electronic material such as pricing sheet, banners and flyers to highlight and promote OE programs, while collaborating with UMC. Make contributions to the design and content of on-line presence (website) consistent with the marketing strategy. (5%)Maintain applications and standing with credentialing agencies (ICF, Project Management Institute, etc.). Includes fulfilling requirements for the various certification and recertification processes for Open Enrollment Programs that qualify for various continuing education credits/units. (10%)


    Participate in meetings and discussions on projects and decisions that impact the entire Weatherhead Executive Education Team. Track executive education market and competitor trends strategies. Assist with the planning and development of sales campaigns for programs outside of Open Enrollment. (5%)Perform other duties as assigned. (<1%)


Department: Daily contact with Executive Education Directors, program managers, and other team members.

University: Regular contact with university departments as needed, i.e., marketing, alumni and corporate relations, and information technology group.

External: Contact with senior to middle level managers and external vendors such as non-CWRU faculty.

Students: Contact with WSOM students and Executive Education participants/clients.


Manage student workers/interns (1 to 3).


Experience: 1 to 3 years of experience working in a corporate, consulting or academic setting. Prefer experience in marketing and/or event promotion and management along with experience identifying market segments and customers. Higher education experience a plus.

Education/Licensing: Bachelor's degree in business administration or a related field required.


    Ability to provide exceptional customer service and to build and maintain effective working relationships with students, alumni and faculty.Demonstrated relationship building skills required.Ability to effectively communicate and sell value and benefits of learning and development resources to customers in targeted segments.Ability to manage multiple projects simultaneously, take initiative and work independently with little supervision.Computer proficiency in Word, Excel and PowerPoint required. Must have excellent verbal and written communication including strong grammar and proofreading skills.Detail orientation, strong organizational and planning skills.Ability to work independently and collaboratively. Demonstrate ability to discreetly handle confidential information.Ability to meet consistent attendance. Ability to interact with colleagues, supervisors, and customers face to face.


Professional office setting, customer focused and results oriented. Fast paced constantly changing working environment requiring adaptability and flexibility. Job may require long hours, including evenings and weekends.

Diversity Statement

In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.


Reasonable Accommodations

Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.



Working at Case Western Reserve University

Case Western Reserve University is among the nation's leading research institutions. Founded in 1826 and shaped by the unique merger of the Case Institute of Technology and Western Reserve University, Case Western Reserve is distinguished by its strengths in educationresearch, service and experiential learning. Located in Cleveland's University Circle, we offer nationally recognized programs in the arts and sciencesdental medicineengineeringlawmanagementmedicinenursing and social sciences.

Student enrollment exceeds 9,800 students, forty percent of whom are undergraduatesFacultyand students hail from more than 90 countries, with academic interests that reach every region of the world. Case Western Reserve, with the support of individuals, corporations and foundations, aids nearly 100 designated research centers.

As a service-oriented institution dedicated to civic leadership, Case Western Reserve seeks individually and collectively to prepare our students to improve the human condition and to direct the benefits of discovery toward a better society. This effort is not limited to the university's classrooms, laboratories, librariesresidence halls and athletic fields, but includes partnerships with many other institutions. We build these partnerships believing that our ability to improve the human condition should begin in our own community.

Case Western Reserve University remains Ohio's top-ranked school among the nation's premier national universities, as ranked by U.S. News & World Report and is the only Ohio institution ranked in the top 50 nationally. We promote a culture of inquiry marked by rigor, creativity, curiosity, innovation, respect, sensitivity and open communication of ideas.

The university supports interdisciplinary partnerships in education and research with numerous faculty holding joint appointments in more than one Case Western Reserve school or department, as well as at neighboring institutions. These relationships launched many of the unique pairings of science, business and liberal arts into the centers and programs that enhance the undergraduate and graduate experience at the university. Our dual degree programs enrich the educational experience for those students who choose to balance the technical requirements of engineering or the sciences with a strong interest in the humanities.

With more than $375 million in research funding annually, the university attracts outstanding undergraduate and graduate students along with renowned faculty whose research has made significant contributions to the way we live and work. Case Western Reserve counts 15 Nobel laureates among our alumni and current and former faculty, including the first American scientist to ever receive the prize.

Our students' experiences in cultural institutions, clinics, social service agencies and industry are not viewed as “extra-curricular,” but create the learning experience that defines a Case Western Reserve education. The university's service programs in the Cleveland Municipal School District have impacted more than 145,000 students with more than 43 signature programs. The university has launched more than 580 community partnerships on the local, national and international levels. Annually the university sponsors Case for Community Day, an event where hundreds of Case Western Reserve employees and students lend their time and talent to targeted community development projects in the Greater Cleveland area.

Our alumni number more than 110,000 and constitute a “who's who” of every profession. Alumni represent one of the university's strongest resources, playing a vital role in campus life through their work as advisors, mentors, friends and advocates.

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