Director of Strategic Marketing

Tompkins Cortland Community College
Dryden, New York
Closing date
Sep 14, 2021

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

POSITION OFFERED: Director of Strategic Marketing


TERM OF EMPLOYMENT: Renewable, Full-Time

JOB DESCRIPTION: The Director of Strategic Marketing has responsibility for visionary leadership in the College’s enrollment marketing strategy, recruitment initiatives, public relations, meaningful messaging and branding expertise for Tompkins Cortland Community College.  The Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan.  Coordinates with departments across the College to increase student enrollment, manage external communications and the College’s identity and image.

MINIMUM QUALIFICATIONS: Bachelor’s degree and seven (7) years’ experience or a Master’s degree in marketing, public relations, business, or related field and five (5) years’ experience.  Experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting.  Supervision experience.

DESIRED QUALIFICATIONS: Experience in a higher education setting.

EXPECTED HIRING SALARY RANGE:  $75,610 - $94,512 - Starting salary will be commensurate with qualifications and experience. 

Review of applicants to begin August 16, 2021 and continue until position is filled.

To apply and view the full position description, visit Note: Additional application materials/essays will be requested.

Tompkins Cortland Community College is a culturally diverse campus with over two decades of strong partnerships with international colleges and universities and a commitment to preparing our students for citizenship in a global society. Tompkins Cortland Community College is accredited by the Board of Regents of the State of New York and by the Middle States Association of Colleges and Schools and awards associate degrees in career-oriented and liberal arts/sciences programs of study. Enrollment is approximately 3,500 students. To learn more about the College, visit our website at Visa sponsorship not available. Women and minorities are strongly encouraged to apply. AA/EOE

Location: Tompkins Cortland Community College is located in the naturally beautiful and culturally rich Finger Lakes region of upstate New York, near Syracuse, Rochester, Ithaca, and Binghamton. The area is host to many colleges, including Cornell University, as well as excellent healthcare, museums, festivals, and business enterprises.


Tompkins Cortland Community College (TC3) is one of 30 community colleges and 64 campuses in the State University of New York system. TC3 is located in Dryden in the Finger Lakes region of upstate New York, near Ithaca, a naturally beautiful area with rich resources and an educational focus with 4 colleges and universities in a 20-mile radius. The college serves more than three thousand students in credit programs and another three thousand in non-credit workshops and customized training.

The college offers 54 academic programs in business, computers, health, communications, liberal arts, criminal justice, and human services. Specific degree programs include broadcast production, computer forensics, aviation science, engineering science, new media, sport management, and several liberal arts programs, including education and general studies.

The college attracts a diverse student body from most counties in New York State, several other U.S. states, and nearly 70 countries. The learning environment is enriched by students of all ages and backgrounds. About half of the college's graduates transfer as juniors to bachelor's degree programs at a wide variety of colleges and universities around the world, including Cornell University and Ithaca College.

TC3 students study both full-time and part-time, and the college is a leader in online education. The college operates extension centers in Ithaca and Cortland.

TC3 is extensively involved in our community. The college provides contract training for most major employers and provides an array of non-credit workshops designed to build skills relating to computers, leadership and supervision, personal growth, and many other areas.

As a learning-centered college, TC3 is strongly committed to building on strengths to achieve student success.

TC3 is accredited by the Board of Regents of the State of New York, and by the Middle States Association of Colleges and Schools, and awards associate degrees in career oriented and liberal arts/sciences programs of study.


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