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Manager of Digital Strategy

East Carolina University
Greenville, NC
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Job Details

Job Title:

Manager of Digital Strategy

Position Number:


Vacancy Open to:

All Candidates



Department Homepage:

Advertising Department:




Classification Title:

13201 Public Communications Sp

Competency Level:

3 - Advanced

Working Title:

Manager of Digital Strategy

Number of Vacancies:


Full Time Equivalent (FTE):


Full Time or Part Time:

Full Time

Recruitment Range:

$31,200 - $76,872

Anticipated Hiring Range:

$31,200 - $58,855

Salary Grade Equivalency:


Work Schedule:

Monday-Friday, occ. nights/weekends

Work Hours:

8-5pm, some extended hours necessary

Position Location (City):


Job Category:

Staff - Professional

Organizational Unit Overview:

University Communication (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.
Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos,, the university website and through owned publications and other forums.
UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties :

Work in this class involves performing a range of a public communications and/or marketing related work in an agency or public university setting. This work involves both internal and external communication efforts including market, material, and project research; planning, developing, and managing special events and fundraisers; and planning, designing and managing programs and projects. Work includes developing and delivering promotional and informational materials through a variety of communication media. Employees are responsible for the interpretation and dissemination of technical or program specific information through a variety of communications mediums in order to stimulate interest in programs, events and activities in an agency or public university. This work may include: writing and editing news and informational materials as well as graphic design and production of materials; preparing and disseminating news releases and feature stories through various media outlets; public relations activities that involve directing a broad communications program; developing and managing print, electronic, broadcast, and/or Web-based content; and leading/directing staff. Work may include developing and recommending communication strategies. Work involves initiating, developing, and maintaining working relationships with key internal and external individuals and organizations.

Minimum Education/Experience:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification required by statute or regulation:


Preferred Experience, Skills, Training/Education:

A. Knowledges, Skills, and AbilitiesExcellent written and oral communication skills; ability to work as a team player; ability to speak and write in a persuasive manner; ability to write according to correct English usage and accepted standards for magazine and press publications; ability to edit and analyze informational material prepared by others; knowledge of the techniques for disseminating information to the public; basic etiquette skills, a personable manner and a neat personal appearance (e.g., well groomed and appropriately dressed); basic knowledge of the purposes and organization of academic libraries and the social, economic and cultural benefits they add to regional development; ability to work collaboratively to identify, analyze and pose solutions to interpersonal problems in a shifting environment; ability to establish and maintain effective working relationships with persons contacted in the course of work; proficient in use of Microsoft Office related software programs, and in several library-specific networked applications; ability to provide evidence of competence in graphic design, Adobe Suite and InDesign, desktop publishing, as well as be familiar with prepress and commercial printing.B. Training and Experience Requirements1. Required Minimum TrainingGraduation from a four-year college or university with a major in marketing or communications or a closely related field that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.2. Preferred Training and ExperiencePrior experience with writing content, graphic design, catalog publication, annual reports and successful relations with press and media markets. Candidate must have exceptional interpersonal and organizational skills as well as excellent written and oral communication skills, with a firm grasp of journalistic principles and techniques for disseminating information to the public. Candidate should be able to establish and maintain effective working relationships with the general public and mass media representatives. Familiarity with marketing and development campaigns, public relations, event planning, and management of volunteer efforts is highly desirable. Proficiency in computer software programs/functions such as graphic design suites, web development and strategy, Word, Excel, Access, and email is necessary.

License or Certification required by the Department:


Special Instructions to Applicant:

* Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section. * If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment). * Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities. * Applicants must be currently authorized to work in the United States on a full-time basis.

Job Open Date:


Job Close Date - Positions will be posted until 11:59 p.m. EST on this date; If no closing date is indicated, the position will be posted until filled and may close at any time after the recruitment has been completed. :


Open Until Filled:


Quick Link for Direct Access to Posting:

Alternate option:

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.


East Carolina University is an equal opportunity and affirmative action employer and seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. We encourage qualified applicants from women, minorities, veterans, individuals with a disability, and historically underrepresented groups. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the Department of Human Resources at (252) 737-1018 (Voice/TTY) or [email protected].

Eligibility for Employment:

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.

Office of Human Resources Contact Information:

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to [email protected] Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.


ECU offers a challenging academic environment and an energetic campus life. We are committed to excellence through a talented and diverse faculty and staff. One of the perks of working at ECU is that you can take up to 9 credit hours of classes per year at no cost to you. There is also a textbook loan program in place available to permanent ECU staff and faculty, or their eligible dependent children or spouse. ECU also offers excellent benefits, including health care and retirement plans, and generous leave time.

Scholarship. Discovery. Service. Leadership.

Here, those values are more than just buzzwords. They indicate the wealth of opportunity that ECU students experience while engaging in the rigorous pursuit of knowledge. They define the many ways in which students innovate and forge new paths. They encompass the life lessons our students learn while serving others and improving communities. They emphasize the encouragement our students receive to stand up and lead the way into a brighter tomorrow.

To be a national model for student success, public service and regional transformation, East Carolina University:

  • Uses innovative learning strategies and delivery methods to maximize access;
  • Prepares students with the knowledge, skills and values to succeed in a global, multicultural society;
  • Develops tomorrow's leaders to serve and inspire positive change;
  • Discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond;
  • Transforms health care, promotes wellness, and reduces health disparities; and
  • Improves quality of life through cultural enrichment, academics, the arts, and athletics.

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