Marketing & Communications Specialist

Employer
Kennesaw State University
Location
Kennesaw
Closing date
Jul 14, 2033

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details



Marketing & Communications Specialist

Job ID: 228933
Location: Kennesaw, Georgia
Full/Part Time: Full-Time
Regular/Temporary: Regular

About Us
A leader in innovative teaching and learning, Kennesaw State University is one of the 50 largest public institutions in the country. KSU offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university's vibrant campus culture, diverse population, strong global ties, entrepreneurial spirit, and Division I athletics draw students from throughout the region and from 92 countries across the globe. Ranked a top choice for students by U.S. News, Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status.

Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary
Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain interactive social media content strategy that enhances the College reputation. Responsible for creating brand awareness through advertising and social media for the College. Works collaboratively with college partners to achieve project objectives, milestones and deliverables, and campaign effectiveness reporting.

Responsibilities
1. Develops and maintains strong partnerships within the assigned department and/or college, understanding key business strategies, objectives, and project expectations to support marketing efforts and goals

2. Develops and manages comprehensive marketing and communications strategy, campaigns, projects, tactical execution plan

3. Oversees the production process, day-to-day project activities and provides analytical analysis

4. Creates advertising, marketing copy, newsletters, memos, reports and other forms of communication aimed at increasing enrollment, increasing philanthropic support, improving name recognition and enhancing the assigned department and/or college

5. Creates, plans and executes engaging and interactive social media content strategy to enhance the assigned department and/or college's reputation

6. Oversees the day-to-day activity on the assigned department and/or college's social media channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.)

7. Utilizes social media to drive users to the assigned department and/or college's website, enhance the brand, promote events and programs, recruit students

8. Ensures that communications are aligned with the University and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the College and its extended community

9. Produces creative collateral (i.e. pop-up banners, brochures, booklets, department signage, newsletters, email templates, print ads, campaigns, GIFs, static images, videos, college events promotion, OwlTV, internal media and social media)

10. Directs projects using appropriate internal and external resources (including, but not limited to, department team members, automation/CRM systems, videography, PR /marketing team, agency partners, freelance professionals, and PR/marketing firms)

11. Plans and manages project communications, monitoring project status, proactively managing changes, and effectively communicating regularly

12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies

13. Coordinates and hosts the assigned department/college events (both on and off-campus locations) that promote the brand, department and/or college and programs, recruit students and increase the sense of connection to the extended community

14. Analyzes website SEO utilizing approved platform(s) (Google Analytics, BrightEdge, etc.)

15. Provides insights and recommendations for updates, writes content and partners with assigned webmaster to meet SEO and web goals and objectives

16. Utilizes Google Analytics and/or other approved platform(s) to analyze web performance, report KPI's and provide insights and recommendations for performance improvement

17. Proposes and manages the college's marketing budget for the fiscal year

18. Performs administrative functions to support marketing and communications projects for the college

Required Qualifications
MINIMUM EDUCATION REQUIRED:
Bachelor's degree from an accredited institution of higher education in marketing, business administration or related field

MINIMUM EXPERIENCE REQUIRED:
Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management

Preferred Qualifications
Previous experience in higher education preferred
Extensive experience with various computer software
Google Analytics certified
SEO BrightEdge or other SEO certification

Knowledge, Skills, & Abilities
  • Knowledge of communication, sales and broad understanding of marketing principles

  • Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials

  • Comfortable interacting at all levels of the organization and be willing to develop strong and positive relationships with staff and colleagues

  • Able to produce creative and effective marketing communications materials

  • Able to handle multiple tasks or projects at one-time meeting assigned deadlines

  • Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills

  • Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Adobe suite including Photoshop, etc.)

  • Strong attention to detail and follow up skills

  • Strong customer service skills and phone and email etiquette

    Equal Employment Opportunity
    Kennesaw State University is an Equal Employment Opportunity/Affirmative Action Employer. It is the policy of Kennesaw State University to recruit, hire, train, promote and educate persons without regard to age, color, disability, ethnicity, gender, national origin race religion, sexual orientation, or status as a protected Veteran. Kennesaw State University is a participant in the Employment Eligibility Verification Program (E-Verify) effective October 15, 2007. Participant ID: 61415

    Other Information
    This is not a supervisory position.
    This position does not have any financial responsibilities.
    No, this position will not be required to drive.
    This role is not considered a position of trust.
    This position does not require a purchasing card (P-Card).
    This position will not travel
    This position does not require security clearance.


    To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=43000&JobOpeningId=228933&PostingSeq=1







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  • Company

    Founded in 1963, Kennesaw State University (KSU) is the third-largest in the University System of Georgia with more than 22,500 undergraduate and graduate students representing 142 countries.

    KSU is located just northwest of Atlanta in Cobb County near historic Kennesaw Mountain, allowing students to experience the best of Atlanta while enjoying the serenity of a 384-acre, beautifully landscaped pedestrian-friendly campus.kennesaw_state_university1.jpg

    Accredited by the Southern Association of Colleges and Schools (SACS), KSU offers 70 bachelor's, master's and doctorate degree programs including undergraduate degrees in education, health, business, the humanities, the arts, science and math and graduate degree programs in nursing, business, information systems, conflict management, public administration, education and professional writing. The university’s expanding doctoral programs currently offer a Doctorate of Education in Leadership for Learning, Doctorate of Business Administration and Doctorate of Nursing.

    Additionally, nursing students from Kennesaw State have one of the highest passing rates on the statewide licensing exam and are highly sought-after in the medical community, while the College of Education is the second-largest preparer of teachers in the state. The Executive MBA program, housed in the Coles College of Business, is the second-largest program in the country and has been recognized by BusinessWeek.

    kennesaw_state_university2.jpgKSU’s national reputation has gained steam and has been recognized by U.S. News & World Report for the past two years as an “Up-and-Coming Masters University in the South,” ranking among the top ten (8th) in the 2010 issue of “America’s Best Colleges.” In addition, the university’s First-Year Experience has been named an “Academic Program to Look For” by U.S.News for seven consecutive years and was named one of 12 founding institutions in a project called "Foundations of Excellence in the First Year of College."

    The university has committed itself to expanding the global experience of students, faculty and staff through its Quality Enhancement Plan (QEP), known as the "Global Learning for Engaged Citizenship" initiative, which began in 2007. This program focuses on increasing opportunities for international learning experiences. In spring 2009, KSU awarded its first Global Engagement Certification to graduate and undergraduate students. This certification recognizes students’ achievements in learning global perspectives and developing intercultural skills.

    As a destination campus, KSU offers students plenty of opportunities to experience campus life by participating in more than 150 student groups and organizations, including student government, sororities and fraternities, club and intramural sports, social and special-interest organizations, student publications and honor societies.

    kennesaw_state_university3.jpg

    In 2009, the Kennesaw State Owls completed a reclassification from NCAA Division II to NCAA Division I, competing in the Atlantic Sun Conference. During the transition from 2005-2009, KSU teams have won six Atlantic Sun Conference tournaments in five sports, including men’s indoor and outdoor track, women’s soccer, softball and cross-country.

    Kennesaw State University has been recognized as one of the top universities in the country by the Chronicle of Higher Education’s “2009 Great Colleges to Work For.” KSU was recognized among the top 10 schools in six categories – confidence in senior leadership, teaching environment, collaborative governance, professional/career development programs, physical work space conditions and post-retirement benefits.

    Kennesaw State was originally established by the University System of Georgia as Kennesaw Junior College serving 1,000 students. The college became a four-year institution in 1976 and was named Kennesaw College in 1977. In 1988, on its 25th anniversary, it was named Kennesaw State College and in 1996 became Kennesaw State University.

    Find Us
    Telephone
    470-578-6000
    Location
    1000 Chastain Road
    Kennesaw
    GA
    30144
    US

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