Sponosr Funded Administrative - Marketing Specialist

Employer
Georgia State University
Location
Atlanta, GA
Closing date
Sep 12, 2021

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing

Job Details

Description

Marketing Specialist

Georgia Health Policy Center 

Andrew Young School of Policy Studies

Georgia State University

 

The Georgia Health Policy Center (GHPC), established in 1995, integrates research, policy, and programs to advance health and well-being. The center conducts, analyzes and disseminates qualitative and quantitative research to connect decision makers with the objective research and guidance needed to make informed decisions about health policy and programs. Today, the center is at work in more than 220 communities in all 50 states, helping our nation to improve health and well-being. In 2017, the GHPC added a global portfolio, including work in Nigeria, Kenya, Sudan, and Ireland. The center’s current project portfolio includes behavioral health, children’s health and well-being, community health system development, health and health care financing, long-term services and supports, and rural health.

 

JOB DESCRIPTION

The marketing specialist supports GHPC’s communications and marketing team in the overall marketing strategy for the center including branding, public relations, digital strategy, collateral development, outreach, and internal communications. The marketing specialist will be responsible for preparing presentations and developing and designing promotional literature and social media posts using desktop publishing and basic design tools. The position will assist with conference planning and organization. Additionally, the specialist will be required to assist in website maintenance, social media content development, and other planning activities. The marketing specialist must demonstrate the ability to strategically collaborate and communicate with center leadership and external partners. This is an Atlanta-based position.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Assist project teams and GHPC staff to prepare presentations for internal and external projects 
  • Design and develop collateral materials 
  • Assist with social media planning 
  • Maintain and update website 
  • Assist with conference planning 
  • Communication support
  • Collaborate with Blood Disorders team to characterize information gaps
  • Collect accurate information about the safety and security of the nation’s blood, treatment product shortages, risk of developing  complications from COVID-19, and how various safety practices apply to at-risk populations (wearing a mask, quarantine, shelter in place, and isolation orders)
  • Assess conflicting or erroneous messages in popular social media
  • Identify influencers
  • Develop a comprehensive communications plan
  • Identify key messages needed to overcome information gaps
  • Identify strategic dissemination channels and message mediums
  • Develop collateral media (animations, podcasts, video vignettes, infographics, slogans and graphics, social media campaigns, etc.)
 

ESSENTIAL SKILLS AND RESPONSIBILITIES

  • Experience in Adobe Creative Suite, including InDesign, Illustrator and Photoshop
  • Project management skills
  • Social media management skills
  • Attention to details and accuracy
  • Strong organizational skills
  • Strong writing skills   
  • Knowledge of printing, design, and publication techniques


Qualifications
Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.

College/Business Unit
Open until filled

College/Business Unit: Andrew Young School of Policy Studies
Location: Atlanta Campus
Job Posting: 07/12/21, 11:52:42 AM

Organization

Founded in 1913 in Atlanta, Georgia State University is the second-largest and one of four research institutions in the University System of Georgia. The University serves one-fourth of the graduate students in the university system; it is within a one-hour commute of more than one-third of the state’s population. Approximately 80 percent of all Georgia State alumni live and work in Georgia.georgia_state_university1.jpg

Georgia State’s main campus is located on 34 acres in downtown Atlanta. University centers in Alpharetta, Brookhaven, Buckhead and Henry County offer students convenient suburban locations for graduate courses in business and education.

More than 50,000 students annually attend Georgia State University. While 90 percent of the students are from Georgia, students also come from all 50 states and 160 countries. More than 1,400 international students attend Georgia State and graduate students comprise 31 percent of the student population.

georgia_state_university2.jpgThe University offers more than 52 degree programs in more than 250 fields of study – from public policy and African-American studies to biology and health sciences. Degrees are offered at the bachelor’s, master’s, specialist and doctoral levels through six units: the College of Arts and Sciences, J. Mack Robinson College of Business, College of Education, College of Health and Human Sciences, College of Law and Andrew Young School of Policy Studies. In addition to the numerous degree programs, Georgia State offers full- and part-time programs and day, evening and weekend classes.

Students have many choices in extracurricular activities including more than 22 fraternities and sororities; and some 250 chartered student groups, including 60 degree-related student groups, seven religious, 24 law-oriented and 22 multicultural/international groups; and 10 honor societies. There is also an active student government association which includes the student senate and the judicial board.

The Georgia State Panthers are members of the Colonial Athletic Association and compete in 16 NCAA Division I intercollegiate men’s and women’s sports, including basketball, baseball, softball, golf, tennis, track and volleyball. The university announced in April 2008 that is will begin Division I-AA football in 2010.

The university’s innovative Touch the Earth program brings outdoor recreation ranging from backpacking, rock climbing, sailing, kayaking, rafting and water-skiing to out-of-state snow-skiing and snorkeling trips. And WRAS, Georgia State’s popular 100,000-watt radio voice, is the most powerful student-run radio station in the United States.

georgia_state_university3.jpg

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