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Communications & Marketing Associate III- School of Music

The University of Tennessee, Knoxville
Knoxville, TN

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Institutional & Business Affairs, Communications & Marketing, Community & Government Relations, Technology, Multimedia & Audiovisual
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Job Details


The University of Tennessee

School of Music Position Announcement


JOB TITLE:  Communications and Marketing Associate III

STATUS: Nonexempt   Market Range:  7

JOB SUMMARY:  This position strategically develops the SOM communications plan, designs and creates all print and digital products while maintaining multiple channels of communication that extend to the campus and public. Communications produced by this position support academic areas, recruitment/retention efforts, event promotions, faculty support, fundraising efforts, and alumni/development efforts. This position is solely in charge of all communications for the SOM.

This person must be highly organized, have excellent oral and written communication skills, be able to work with a wide variety of people, and be capable of managing numerous projects at one time. The ideal candidate will be skilled in graphic design, copy writing, and editing and will have experience with social media platforms and web content management systems such as WordPress. Ability to shoot and edit photo and video is desired. The candidate should be familiar with Mac OS and must be proficient with the Adobe Creative Suite, especially Photoshop and InDesign. This candidate must be able to create original artwork and layouts, update existing templates, edit according to Chicago Style, and work within the university’s branding standards (


Communications Strategy:

    Strategically develops, implements, designs, and creates all print and digital communications, specifically managing the SOM communications plan each year to reach specific target audiences. All of which enhance the overall image of the SOM and advance the reputation of the SOM through an integrated communications and marketing strategy. This includes maintaining the university’s and the SOM’s brand and ensuring all content and communications are consistent and following the university’s brand guidelines, but working independently of other UT Communications Offices. Conducts new research and analyzes data to develop the best plan and strategy for the SOM. Maintains awareness of new trends and adapts strategy as necessary. 
 Event Publicity:

    Maintains an up-to-date list of upcoming events (which can change daily) with dates/times/details on the SOM website, UT calendar, and local news calendars. Promoting performances through print and digital media (posters, digital graphics, email, and social media).Recording weekly phone listings of upcoming performances.Responding to public emails and phone calls with questions about events.Create and send out a monthly e-newsletter to subscriber list promoting events and highlights about the SOM.Coordinating photography or taking photos and videos of events.Design and creation of posters/brochures/email invites/social media graphics/websites/web graphics/videos for workshops, conferences, festivals, etc.
Social Media:

    Develop and implement an integrated and extensive social media strategy that reaches the intended audiences for Facebook, Instagram, and Twitter and monitor these efforts daily and review each platform's analytics each month to see what posts performed the best to improve our overall presence and strategy. This includes creating content and scheduling posts, working with student social media ambassadors, consulting with faculty on feature and alumni posts, staying current on student activities to feature, and seeking out content opportunities. This also requires a significant amount of photography and videography at SOM events, concerts, and classes. SOM events are also promoted through the SOM social media outlets. Create and implement paid social media campaigns for recruiting, special events, etc.
 Writing & Promoting Stories:

    Write engaging stories and articles about the SOM consistently each semester. Stories are housed on the SOM website and are promoted through social media and UT Communications. The stories include special announcements, press releases, feature stories on students, faculty, alumni, or special event stories. Ensures that the website and social media are updated regularly with new written content. Research and seek out opportunities for stories (accomplishments, graduate stories, events, etc.).
Video Producing:

    Produce various videos for the SOM to share on its YouTube Channel and social media outlets to engage with its audience. This includes the curation of ideas, scheduling of filming, filming, editing, and publishing the videos.
Website Management:

    Updating and maintaining the School of Music website with changes to studios/areas/audition requirements/event calendar. These tasks require coordinating with the College of Arts and Sciences web designer, SOM director, associate directors, First Year Coordinator, and faculty to ensure that each web page stays updated with the most current and correct information. Ensuring the SOM website has a consistent look and continuously working to improve the overall design, layout, and organization.

    Writing, designing, and printing recruitment pieces such as brochures, degree cards, audition posters, informational booth items, and digital graphics. This can also include video projects promoting the SOM.
Administrative Tasks

Public Relations:

    Respond to media requests as appropriate. Work with the Office of Communications and Marketing to pitch stories and publicity items to local, regional, and national media outlets. Write press releases and pitch to media as necessary.  Create crisis communications plans and responses as situations arise.
Project Management:

    Creates and manages all communications project plans and schedules. Keeps track of all deadlines and prioritizes work to ensure deadlines are met on time. Leads and directs work as necessary for each project.
Supervise Student Workers

    Assign specific duties to student workers/interns (averaging at least one per year) and supervise, edit and approve their work.


Education:    Bachelor’s degree required in graphic design, communications, or related field

Experience:  Minimum 3 years-experience in a communications-related position with focus on

          graphic design, writing and social media


Job: Other Tech/Para-Professional
Primary Location: US-Tennessee-knoxville
Organization: School Of Music
Schedule: Full-time
Job Posting: Jul 9, 2021, 7:02:16 AM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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