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Manager, Creative

Texas A&M University-San Antonio
San Antonio TAMUSA

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Administrative Jobs
Institutional & Business Affairs, Alumni Relations & Development, Technology, Multimedia & Audiovisual
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Job Details

Job location: San Antonio TAMUSA

Employment Type: Full-time
Posted data: 2021-07-05
Req: R-039382
Job Title

Manager, Creative


Texas A&M University - San Antonio


University Communications And Marketing

Proposed Minimum Salary


Job Location

San Antonio, Texas

Job Type


Job Description

The Creative Manager, under the direction of the Director of Marketing in the recently-reorganized Division of University Relations, provides creative direction and design support to propel Texas A&M University-San Antonio’s brand and priorities for a university-wide portfolio of clients. The role overseas the creation and production of deliverables for internal and external activities across multi-media platforms. Supporting university admissions, advancement, and university priorities, the Creative Manager is integral to advancing the university’s reputation through high quality, compelling and creative products to support.

Roles and Responsibilities:

  • Sourcing and creating high quality creative images and designs.

  • Conceptualizing multimedia treatments to enhance storytelling impact and coordinating with the advancement.

  • Communications and marketing teams.

  • Maintaining and enhancing the university’s brand and identity using ensuring best practices, effective and efficient project and production workflow are maintained, and providing expertise and client support leveraging department expertise in a highly collaborative environment.

  • Provides proactive and timely counsel and expertise to determine multichannel design solutions and products ensuring that deliverables reflect institutional brand and identity.

  • Manages project work flow and details including concepts, timelines, budgets, client communications, deadlines, and quality control.

  • Maintains production calendars and produce regular reports to inform scheduling, resource allocation and project budgets.

  • Serves as institutional brand ambassador and guardian across various institutional platforms (print, digital, environmental application).

  • Collaborates with university communicators to ensure institutional and client priorities are effectively and efficiently delivered to the highest standard.

  • Prepares and reviews printing specifications, including job costing data ensuring accurate, timely and consistent information with Administrative Coordinator, Business Operations Administrator and vendors.

  • Evaluates and recommends vendors and purchases.

  • Maintains a high standard of professionalism and proactive management of client support ensuring that best practices are followed throughout the project from concept to delivery.

  • Ensures the department’s consistent use of project management software including timely, accurate and consistent information as well as keeping division leadership, clients, contractors and vendors aware of deadlines and work flow concerns.

  • Collaborates with internal clients to provide creative direction including enrollment management, advancement, division of university relations, and office of the president, athletics, alumni relations and academic affairs.

  • Integrates and aligns print and digital media to comply with institutional identity and branding guidelines.

  • Performs other duties as assigned.

Supervisory Responsibilities:

Supervises staff designers, student employees and contractors.

Required Education & Experience:

  • Bachelor's degree in Journalism, Public Relations, English, Writing, Communications or a related field.

  • Five years of experience in creating designs, management production tool, best practices and resource use and allocation, and project work flow across multiple platforms and application (digital, video, social media, print) and an understanding of higher education audiences.

Preferred Education & Experience:

  • Master’s degree preferred.

  • Previous experience as a contributor to a highly functioning, quality focused creative and/or content production teams and record of effective collaboration in a dynamic, fast-paced entrepreneurial environment.

  • Experience in translating complex ideas and concepts or original thinking into clear and compelling designs to drive awareness, calls to action and engagement.

  • Excellent verbal and written communication across multiple platforms across print, digital, video, and other design-related platforms including key words and SEO.

  • Knowledge of and experience in higher education environments (academic, administrative).

  • Ability to multitask and work cooperatively with others and assign, monitor and recommend staffing and resource allocation including in-source and outsourcing and development and management of contractors including scope of work, project management and successful implementation.

Knowledge, Skills and Abilities:

  • Record of producing high quality creative products across multiple platforms for diverse application

  • Understanding of audience demographics and preferences and the impact of design and the use of images, fonts, graphics

  • Presenting concept visualization through sketches, drawings and illustrations to inform clients and the creative process

  • Managing design changes and improvements throughout the development process and review cycles

  • Integrating technical and visual solutions into a design concept

  • Using graphic design and other relevant software

  • Strong communicators who thinks creatively, detail-oriented and able to meet deadlines

  • Thrives in a collaborative environment and possess strong problem-solving, decision-making and organizational skills.

  • Ability to multitask and work cooperatively with others.

  • Customer-driven approach to creating marketing, storytelling and advertising materials.

  • Assist with maintaining a comprehensive editorial calendar in line with brand, product, and executive, centralized and internal communications strategies.

  • Cover assigned stories or identify potential stories, cultivate sources, conduct interviews and research, and write accurate, engaging copy for marketing collateral including digital platforms.

  • Demonstrated experience in managing multiple tasks, evolving priorities and quick, timely, accurate production deadlines.

  • Must have strong writing and editing skills, be familiar with AP style and copywriting for digital platforms.

  • Must work well independently and as a constructive member of a team with the ability to guide and inspire staff in a dynamic, fast-paced entrepreneurial culture while determining marketing and communication priorities.

  • Must be enthusiastic about promoting higher education in a diverse and inclusive environment.

  • This position must work well with students, faculty and staff at all levels within a diverse, multi-cultural, collaborative environment and respect collaborative processes.

Reports to: Director of Marketing Strategies

Other Requirements: May be required to work beyond normal office hours and weekends.


Please make sure to provide the following documents:

  • Application

  • Cover Letter to include two professional references

  • Resume

For detailed instructions on how to apply for any positions on our website, please use the following link:

Please ensure that all required documents are uploaded prior to submitting the application. Once application is submitted, no changes or revisions can be made. If you have issues with adding documents with your application, please contact HR at 210-784-2058.

Summary of Employee Benefits

In compliance with ADA, if accommodations are needed for the application process, please contact HR at (210) 784-2058.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.


TAMUSA pic1Texas A&M University-San Antonio (A&M-SA) is a contemporary university that reflects the diverse and heritage-rich community it serves. Founded as the first upper-division institution of higher education in South San Antonio in 2009, A&M-SA today is a comprehensive four-year university offering high-quality, affordable education.

From fall 2008 to fall 2017, enrollment has grown 340 percent. The University currently serves nearly 6,500 students and has graduated more than 8,000 alumni. The student body is 60 percent female and 72 percent Hispanic. Approximately 77 percent of students are the first in their family to attend college.

TAMUSA pic3Since becoming president of A&M-SA in 2015, Dr. Cynthia Teniente-Matson has forged an audacious strategic plan for the University to fulfill its mission and bring to life its core values while achieving several important goals, including becoming a national model for student and academic success.

Through the University’s 26 undergraduate degrees and 13 graduate degrees, students can pursue a wide variety of in-demand fields, such as education, business, information technology and cyber security, criminology and biology. A&M-SA equips students with the knowledge, marketable skills and high-impact educational experiences that prepare them for rewarding careers, responsible global citizenship and lifelong learning.

With unprecedented enrollment growth, small classes, flexible schedules and in-demand degrees, A&M-SA is making the dream of higher education a reality for students in the San Antonio community and beyond.TAMUSA pic2

Fast Facts:

  • A&M-SA offers the lowest undergraduate tuition among four-year universities in San Antonio: $8,216 average cost per year (tuition and fees for spring and fall semesters for 15 credit hours/semester)
  • A&M-SA is a Military EmbracingTM university; 1 in 6 of our students is military connected (veterans, active-duty, spouses or dependents)
  • The National Security Agency (NSA) designated A&M-SA as a National Center for Academic Excellence in Cyber Defense Education (CAE-CDE) through the year 2022. This prestigious designation puts the University among a select group of institutions nationwide meeting rigorous federal standards.
  • 20:1 student to teacher ratio


Texas A&M University-San Antonio (A&M-SA) is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate and master’s degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, call 404-679-4500 or visit for questions about the accreditation of A&M-SA.

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