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Duke University
Engineering Masters Programs

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Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Duke University and the Pratt School of Engineering

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Duke’s Pratt School of Engineering is a vibrant teaching and research institution dedicated to training the next generation of leaders and pursuing research in high-impact fields to explore the frontiers of engineering and develop solutions to the world’s greatest challenges. The Engineering Master’s Program (EMP) comprises master’s degree programs across all Pratt departments and degrees managed by the Institute for Enterprise Engineering. EMP is critical to the Pratt mission and a high-growth area for the school.

Occupational Summary

The Director provides overarching strategic direction and administrative management for all marketing, recruitment, and admissions activities for the Pratt School of Engineering Master’s Program (EMP). Current programs include all residential and online offerings of the Master of Engineering Management (MEM); Master of Engineering (MEng), including MEng programs with Duke Kunshan University (DKU); and Master of Science (MS), in conjunction with the Duke Graduate School. This role will also work to support marketing efforts across Pratt, non-degree programs for working professionals, programs for non-Duke students, and general brand awareness. Among many key collaborations, marketing and recruitment of working professionals will be done in direct collaboration with the staff of the Institute for Enterprise Engineering and its Director of Professional Education Programs. The Director of Admissions and Recruiting reports to the Managing Director of Pratt’s Graduate Student Programs and Services (GSPS) team and is liaison to the GSPS Leadership Team.

The Director is responsible for bringing innovative ideas to build a best-in-class recruitment and admissions team, including identifying and implementing strategic opportunities to diversify Pratt’s master’s applicant pipelines; proactively and effectively collaborating with a wide range of Pratt and University stakeholders to set and meet ambitious admissions goals; regularly communicating about general recruitment and admissions trends, opportunities, and challenges; implementing a comprehensive reporting structure for Pratt-specific trends and outcomes; effectively supervising a team of recruitment and admissions professionals; interpreting and enforcing Duke and US policies, specifically those affecting international students; and actively collaborating among a wide range of stakeholders and teams across the Engineering Master’s Program. In addition to the management and administrative tasks outlined, the Director is the member of a small and nimble team and is therefore expected to both manage the team’s work and also engage directly in recruitment and admissions activities that advance our overall enrollment goals.

This role functions within a complex academic landscape that values innovation, continuous improvement, collaboration, and growth. The Director will be required to demonstrate expertise in effective stakeholder engagement and a high tolerance for and skilled navigation of ambiguity and change. The role requires some domestic and possible international travel and occasional flexibility in work schedule.

Work Performed

Recruiting strategy, stakeholder engagement, and implementation

  • Lead process that actively engages key stakeholders in setting and achieving ambitious annual recruitment and admissions goals and timelines, with focus on building long-term resiliency in the application pool through diversified marketing and recruitment strategies. Develop targeted strategies to launch newly approved master’s programs in highly proactive manner.
  • Lead development and implementation of annual marketing, recruitment, and communications plans to achieve admissions goals. Optimize plans based on evidence of successful internal practices and research on other programs, range of available marketing approaches (e.g., social media and paid search, virtual and on-the-ground recruiting, partnership/pipeline development, etc.), and budget opportunities and constraints.
  • Convene and coordinate activities of a working group focused on continuous improvement in marketing, admissions, and recruitment activities.
  • Regularly and directly engage, with fellow Admissions & Recruitment team members, in recruitment activities including webinars, recruitment events, and in addressing student-specific concerns.

Supervision and overall administration

  • Supervise and coordinate work of Admissions & Recruiting team staff, including setting goals and priorities, ensuring clear communication about deadlines and work products, and determining balance of work among all team members based on prioritized needs and individuals’ strengths. Manage personnel activities to meet University and departmental objectives in training, equal pay, equal employment and wage and salary administration.
  • Lead engagements with other GSPS and EMP staff, as needed, to advance recruitment and admissions goals (e.g., career and communications content in admissions activities).
  • Serve as Admissions & Recruitment liaison concerning University policies and procedures, personnel administration, grant administration and budgetary preparation and control.

Budgeting and Fiscal Accountability

  • Determine Admissions & Recruiting team fiscal requirements, make budget projections, and prepare departmental budget needs by analyzing program plans and creating budget forecasts on both a short and long range basis.
  • Monitor, verify and reconcile expenditure of budgeted funds; prepare financial statements reflecting status of programs and activities; ensure compliance with University policies and procedures.
  • Determine need for and appropriate use of external contractors and service providers (e.g., marketing management, benchmarking studies); manage contracting relationships with external vendors, as necessary.

Reporting and communication

  • Accountable for the development and implementation of comprehensive data collection, analysis, and reporting plan to inform Directors of Master’s Studies, Master’s Steering Committee, and other Pratt faculty and leaders about team’s activities and EMP admissions outcomes and trends.
  • Serve as EMP authority on topics affecting higher education admissions, including international student recruitment issues.

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Desired Qualifications

  • 8+ years managing higher education recruitment and admissions teams
  • Demonstrated success in achieving ambitious admissions goals, including growing and diversifying application pipelines in challenging markets
  • Experience in recruitment and admissions for an engineering school, recruiting working professionals for online programs, and/or higher education marketing desired but not essential
  • Experience with CRM systems, preferably Slate
  • Highly collaborative approach and demonstrated success in engaging stakeholders in complex organizational landscapes
  • Ability to set clear goals and communicate proactively and clearly with key stakeholders and staff
  • Comfort and skill in planning, adapting, and leading others in the context of ambiguity and change
  • Demonstrated commitment to completing work efficiently and by designated deadlines
  • Demonstrated ability to prepare budgets and budget forecasts and effectively steward funds
  • Balance of strategic leadership, tactical planning and implementation, and getting work done as an individual contributor
  • Master’s degree or higher in higher education, business, marketing, organizational development, or other related field

Minimum Qualifications


Work requires a general business back ground generally equivalent to a bachelor's degree in a business related field.


Work requires 4 years related business or administrative experience to functions. acquire competence in applying general personnel practices, accounting and budgeting principles and coordination of major administrative A master's degree in a business related field may be substituted for 2 years experience. EXPERIENCE OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.


Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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