Digital Communications Specialist
- Employer
- Husson University
- Location
- Bangor, Maine
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
- Assist in advancing the content quality and overall user experience of major content areas of the Husson.edu website.
- Develop new content and evaluate existing content to engage various target audiences using SEO, social media, website, email, and more as needed in collaboration with campus offices/departments/divisions.
- Make decisions on website design, strategy, elements, and functionality.
- Analyze, review and implement updates to websites to ensure they are optimized for organic search traffic to improve Husson University's search engine results.
- Create, implement, and monitor keywords for search engine optimization according to best practices to support day-to-day administration of search engine optimization (SEO) campaigns and tactics and identify new keywords to target on search engines (i.e., Google, Bing) and to improve rankings on existing keywords to increase the number of inquiries.
- Partner with the Marketing team on the design templates, production, and maintenance of web pages.
- Partner with internal and external stakeholders, and third-party agencies/vendors to implement communications consistently and effectively across all digital platforms including paid digital and search engine optimization (SEO).
- Produce analytics reports and make recommendations for ways to improve digital communications and inform future strategy.
- Participate in web strategy discussions around user experience, structure and engagement supporting content marketing strategy.
- Monitor digital marketing trends across all tactics and channels and apply knowledge to increasing engagement and best practices for University branding.
- Minimum of a bachelor's degree in English, Communications, Technical Writing Marketing, or related degree program.
- 2+ years of professional experience writing and distributing content across a variety of digital channels (various social media platforms, multimedia sites/services and website content management systems) and other marketing-related print publications in a professional and/or academic marketing and communications setting.
- High level of comfort with developing and writing content.
- Experience working with web content management systems and writing for the web with a SEO focus.
- Excellent Internet-based research skills.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Experience using data from Google Analytics or other tools to inform decision making.
- Demonstrated success in working within a team project environment.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Experience working with Adobe Creative Suite, standard social media platforms and tools, and project management software.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Self-motivated; pursues clarification and feedback; attention to detail; drive to completion.
- Enthusiastic team player with the ability to work independently and across teams.
- Strong people skills. You'll be working with many team members and third-party partners.
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Organization
Mission Statement:
Husson University inspires and prepares students for professional careers in current and emerging fields within the context of an education informed by the sciences and humanities.
The University
Located in beautiful Bangor, Maine, Husson University is a small school that makes a big impact. With 3,400 undergraduate and graduate students and an average class size of 18, Husson University prides itself on being an institution where everyone focuses on the student. Our students are more than just a number here at Husson.
We have a long-standing commitment to providing affordable and accessible education. Our faculty members are some of the leading experts in their fields. They include Fulbright scholars and numerous leaders of honorary and professional societies.
We have a strong focus on experiential learning. In fact, U.S. News & World Report ranked Husson as one of the top 10 institutions in the country for student participation in internships. (2013 and 2014)
Combined, these attributes have made Husson the “University of Choice” for professional careers in current and emerging fields where students succeed, experiential learning is championed and global understanding is promoted. All of our programs are designed to help students achieve career success. With 54 degree programs and 10 graduate professional programs to choose from, you’ll find Husson graduates in organizations devoted to business, information technology, criminal justice, hospitality, education, healthcare, communications, pharmacy and much more.
Our warm, welcoming campus community is part of Maine’s third largest city. Bangor is located along the banks of the Penobscot River and is part of the Maine Highlands. It offers local residents the perfect balance of arts, culture, shopping, dining, and entertainment, in a town with one of the lowest urban crime rates in America. Husson is easy to access from I-95 and Bangor International Airport.
And if you love the great outdoors, Husson offers you four seasons of adventure. Acadia National Park, Baxter State Park, Moosehead Lake Region, and the Camden Hills area are all just a short drive away. Everything from a relaxing day at the beach, to a thrill-packed mountain bike ride in fall foliage, to world-class skiing, is within reach.
If career growth and quality of life are important to you, and if you have a passion for educating the next generation of leaders by transforming students’ lives, then we invite you to learn more about Husson University.
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