Enrollment Operations Outreach, Assistant Director- Enrollment Management Communications

The University of Tennessee, Knoxville
Knoxville, TN

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Administrative Jobs
Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing

Job Details


Enrollment Management Communications

Division of Enrollment Management

University of Tennessee, Knoxville


The Office of Enrollment Management Communications at the University of Tennessee, Knoxville, (UTK) invites applications and nominations for our Enrollment Operations Outreach, Assistant Director position. We are seeking candidates who can contribute in meaningful ways to the diversity and intercultural goals of the University.

UT is the state’s flagship research institution, a campus of choice for outstanding undergraduates, and a premier graduate institution. Enrolling more than 30,000 students, the campus is located in the foothills of the Great Smoky Mountains in beautiful East Tennessee. As a land-grant university, UT fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement. The Enrollment Management (EM) division comprises more than 150 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid & Scholarships, University Registrar, Enrollment Management Communications, Enrollment Management Research & Analytics and Enrollment Management Operations.

Functions and Responsibilities:
In conjunction with Director, develops, coordinates, and executes integrated marketing and communication plans, providing strategic and proactive ideas, thoughtful timing, and production assistance as it relates to enrollment management operations. Organize, manage, and prioritize workflows from creative development to product delivery, enforcing a rigorous approval process to maintain university branding standards and quality control. Manage the day‐to‐day operations and personnel. Recruit, train, direct, and supervise staff. Responsible for managing staff performance, including assessing, writing and delivering staff performance evaluations and performance improvement plans. Serve on committees to represent the unit and/or fill in for Director as needed. Build positive relationships with division staff, campus partners, students, and faculty. Develop communication plans in conjunction with the Director for EM Communications and other members of the leadership team. Coordinate the implementation and oversee execution of comprehensive recruitment and admissions communications plan.

Required Education and Experience:
Bachelor's Degree

3 years of experience in Marketing, Communications, Admissions, or Enrollment Management

Preferred Education and Experience:
• Familiarity with a higher education environment

• Previous experience with CRM software or software that uses conditional merge and filtering functions.

• Understanding of the mission of the University of Tennessee and its audiences.

• Enthusiasm for staying up to date on higher education trends and communication strategies.

• Advanced skills in Excel of data visualization platforms.

• Experience in email marketing, managing web content and analytics and reporting

Required Knowledge, Skills, and Abilities:

• Excellent verbal and written communications skills,

• Proficient in Microsoft office (word, excel, powerpoint).

• Solid writing and copy editing skills; knowledge of basic style guides such as AP and Chicago Manual of style. Strong organizational, planning, and project management skills.

• Sound knowledge of marketing and communication principles

• Knowledge of customer relationship management (CRM) systems, as well as basic knowledge of HTML.

• Strong organizational skills and attention to detail; marketing/creative project management experience

• Ability to compile and analyze data, assess and make subsequent recommendations and decisions. Ability to work effectively with diverse faculty, staff, and student body.

• Ability to multitask and think critically.

• Knowledge of social media platforms such as Twitter, Instagram, Facebook, YouTube, Snapchat

• Excellent copy writing skills for various communication media, print and electronic

• Ability to create multi-faceted marketing communications plans

Preferred Knowledge, Skills, and Abilities:

• Ability to work with Adobe Suite and WordPress is a plus

• Experience working with a project management system (Asana preferable)

• Ability and knowledge of Higher education workflow

• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multi-media)

• Sound knowledge of and experience with Slate CRM system

Applicants should submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references.

Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Enrollment Management Communications
Schedule: Full-time
Job Posting: Jun 29, 2021, 4:41:02 PM


Working at The University of Tennessee, Knoxville

Founded in 1794, the University of Tennessee is one of the nation’s oldest and most storied public universities. Based in Knoxville, Tennessee’s flagship land-grant institution includes the statewide Institute of Agriculture and the Space Institute in Tullahoma. The university embodies excellence in teaching, discovery, scholarship, research, creative activity, outreach, and engagement. Known as the Volunteers, we lead with a spirit of selflessness, empathy, and courage, and strive to be champions for diversity, equity, and inclusion

UT Knoxville is a Research 1 university with 11 academic colleges and more than 900 programs of study. With an enrollment of more than 30,000 students, our academic programs are repeatedly ranked top in their class. The university co-manages Oak Ridge National Laboratory, the country’s most prominent national lab, driving innovation in advanced manufacturing and materials, national security, and more. We are closely connected with our communities through outreach and extension efforts across Tennessee and through partnerships with non-profits, corporations, and industries—regionally, nationally, and around the globe.

The city of Knoxville is nestled in the foothills of the Great Smoky Mountains. The modern, thriving community is surrounded by gorgeous lakes and hundreds of miles of walking, hiking, and biking trails. Situated along the banks of the Tennessee River, our beautiful features an eclectic music scene, internationally recognized festivals, unique restaurants, and a robust offering of diverse cultural activities. Knoxville is located within a day’s drive of Atlanta, Nashville, Asheville, Charlotte, Louisville, Cincinnati, Memphis, Chicago, and Washington D.C.

Knoxville and the surrounding counties have a population of more than 850,000 people. The region houses many leading corporations and organizations, including Oak Ridge National Laboratory, Pilot/Flying J, the Tennessee Valley Authority, and Regal Cinemas, along with HGTV, Food Network, and other networks owned by Discovery Inc.

As a member of the UT family, you will be surrounded by top-notch faculty, staff, and students from around the world. You will be part of a diverse campus community that is passionate about changing the world and cheering for the Vols on game day.

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